Car Wash - Fall 2016 - 52


✔ Avoid "panic" hires and focus on finding the right employee for the right job - even if it takes a little extra time.
✔ Be willing to adapt scheduling or job assignments to the capabilities of employees -
for example, put a strong customer service-oriented employee in the position that interacts most with customers.
✔ Continuously invest in people with training, leadership opportunities and recognitions.
✔ Provide programs that develop and retain good employees for future leadership positions.
✔ Communicate the goals, results and plans for the business.
✔ Use technology to simplify access to information and training.

applicants to the 10-month training program each year," Wiederin said. Rotating
through different areas, the management
trainees learn the car wash industry, pass
a series of three certification exams and
earn wage increases as they advance.
"When they complete the program, they
are prepared to assume a shift manager
position, then advance through our internal promotion process," he said. Retention
of the experienced, well-prepared managers is high - 75 to 80 percent after the
first year of employment.

CREATE OPPORTUNITIES TO
STRENGTHEN EMPLOYEE
ENGAGEMENT

One way to engage and retain employees
is to recognize their different generational
needs. When hiring, be aware that millennials are focused on a good work-life
balance, says Steve Gaudrea, president of
Brink Results, a Fort Myers, Florida-based
organizational training and consulting
firm. This doesn't mean they don't want
to work or work hard, he says. "Younger
employees are willing to work, but they
want the flexibility to spend time with family and friends."
Many car washes are attracting and
retaining employees by revamping the
work schedule, says Gaudrea. "Giving
full-time workers one weekend day off
each week or rotating employees so everyone gets a full weekend or two off during

52

the month is attractive to job applicants,"
he says. Flexible schedules also open up
larger pools of applicants - especially
for part-time work, such as college students who want to work around class
schedules or adults coordinating work
schedules with spouses to enable each
other to care for children. This approach
makes scheduling more complicated and
requires hiring a mix of part-time and
full-time employees to fill the schedule, but it creates a more satisfied, more
engaged workforce, he says.
Technology is a constant presence in the
worlds of employees of all ages, so companies need to incorporate technology into
the workplace. For Kush Kapila, founder
and chief executive officer of Sterlings - a
mobile salon and barber company in San
Diego, California and Seattle, Washington
- employee access to technology is essential.
Much like onsite car detail and wash
services, Sterlings contracts with corporate
clients to position their mobile salon at the
company's location one or two days each
month. "Clients book their own appointments through our website, and stylists
not only see their client schedule but also
the location schedule from week to week,"
explains Kapila.
Even in an industry where employee
turnover is high, Kapila says the innovative approach to offering services attracts
independent, hard-working stylists who
like working in an environment that is

CAR WASH MAGAZINE | WWW.CARWASH.ORG |

FALL 2016

different each day and offers the technology to simplify their schedules. Although
his company is only four years old, he has
very low turnover, with most stylists having
been with the company for over two years.
In the car wash industry, technology
can be used to recruit and screen applicants, communicate with employees,
give them access to work schedules and
provide training.
Good communication and transparency
are also important "must haves" for millennials, and in the case of the current expectations surrounding minimum wages, it
can mean the difference between keeping
good employees and watching them leave
to chase higher wages, says Gaudrea. "If
a business is in a state that has a set timeline for the increases, put together a plan
to match the legislature's requirements,
and let employees know about the planned
increases. A response that lets employees
know that pay increases will continue, and
that they play a role in the organization's
financial growth that will support the
increases, is well received."

REFERENCES

1. ADP Research Institute® and unpublished
research from ADP, LLC conducted in 2015.
http://mediacenter.adp.com/releasedetail.
cfm?ReleaseID=959906.
2. SCORE. 2014 Small Business Human
Resources infographic. https://core.score.org/
sites/.../SCORE%20Infographic-Human%20
Resources-2014.pdf.


https://core.score.org/sites/.../score%20infographic-human%20resources-204.pdf http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
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