Car Wash - Fall 2016 - 64


Per a federal mandate, all cars will have rearview cameras by

this model year

"All Lincoln (and Ford) vehicles are put through extensive and
extreme testing in car washes; as well as in a special 'rain' chamber that tests everything from potential rain noises, leaks, etc.,"
Locricchio said. "Simulated rain is hit on the car from all angles
including the bottom up early on in the pre-production and production process."
That sort of testing isn't necessarily specific to onboard cameras,
but it stands to reason that "extensive and extreme" testing in car
washes should reveal any problems or trouble spots. At least one
Lincoln, the MKX, is designed so that its camera is hidden under
a badge, where in theory it would be protected from potential
damage when not in use.
"I can say that in the MKX, the front camera is placed under the
Lincoln badge; the badge moves up to expose the camera when in
use. The badge covers the camera when not in use," Locricchio
said. "This innovation is not only functional but also pleasing from
a design aesthetic, so the front design is not hindered by a camera."
Locricchio also said that rearview cameras and other types of
parking-assist cameras should decrease parking-lot fender benders, because if they're being used correctly, they are meant to help
drivers see what they wouldn't normally be able to.
Nissan, which heavily markets its Around View monitor camera
systems available on Nissan vehicles as well as models sold by its
luxury brand, Infiniti, offered a similar tack.
"Nissan camera systems, including our world's first Around
View monitor, are developed to operate in a variety of real-world
conditions and environments," said Dan Passe, senior manager,
Nissan Product Communications.
He added that product designers at original equipment manufacturers do think about these issues during the design process.
"The design of the mirrors, truck lids/liftgates, grille areas and
more are all adjusted to accommodate for camera placement,
which includes concerns regarding aerodynamics and cleaning
functions," he said. "On Titan and Titan XD [full-size trucks], for
example, there's a gear system on the towing mirrors that keeps the

"SAM LOCRICCHIO, A SPOKESMAN
FOR LINCOLN, SAID AUTOMAKERS
DO TEST FOR HOW CAMERAS
MIGHT DEAL WITH THE INTENSE
WATER PRESSURE OF A CAR
WASH..."

camera in the same place despite the mirror's ability to be pulled
out or folded in depending on whether there's a trailer."
Like with automatic emergency braking and other technology aids that lead to assisted or even semi-autonomous driving,
automakers, car wash owners and operators, and customers are
still figuring it out.
But one thing is clear: Cameras are proliferating.
Rearview cameras started the trend, and as the price dropped
they became available in more and more cars. Cameras that show
360-degree views like Nissan's Around View system are becoming
more common, as are front-view cameras.
Dropping prices for the tech is part of the reason, while consumer demand for safety is another (not all cameras are used for
safety's sake - some trucks offer cameras to help drivers hook
up to trailers). And, as noted, the federal mandate means that all
cars will have rearview (aka backup) cameras by model year 2018.
As long as car washes and cars exist (even if cars become fully
autonomous someday, people will still want to wash them, and
they'll almost certainly use camera systems as part of the selfdriving technology), car wash owners and customers may have
to deal with damage to cameras, even if evidence so far shows its
minimal. Automakers say they're doing what they can to prevent
it, and that the cameras themselves can stop some of that damage,
but accidents (and the accompanying damage) do happen.

THANKS TO THE
ADVERTISERS
THAT HAVE
HELPED
MAKE THIS
PUBLICATION
POSSIBLE.
64

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Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
https://www.nxtbook.com/naylor/ICWQ/ICWQ0218
https://www.nxtbook.com/naylor/ICWQ/ICWQ0118
https://www.nxtbook.com/naylor/ICWQ/ICWQ0417
https://www.nxtbook.com/naylor/ICWQ/ICWQ0317
https://www.nxtbook.com/naylor/ICWQ/ICWQ0217
https://www.nxtbook.com/naylor/ICWQ/ICWQ0117
https://www.nxtbook.com/naylor/ICWQ/ICWQ0416
https://www.nxtbook.com/naylor/ICWQ/ICWQ0316
https://www.nxtbook.com/naylor/ICWQ/ICWQ0216
https://www.nxtbook.com/naylor/ICWQ/ICWQ0116
https://www.nxtbook.com/naylor/ICWQ/ICWQ0415
https://www.nxtbook.com/naylor/ICWQ/ICWQ0315
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