Car Wash - Fall 2016 - 78


this weather," Johnson said. "We have seen
a real economic boom in the area, so the
wages have become more competitive and
this is a hard job. It is 100 degrees with a
heat index of 110, and you get one car done
and turn around and there is another one."
Providing $200 retention bonuses for
new employees after three months on the
job and $200 referral fees to staff have
helped some, but not enough. He is running regular ads on Hispanic radio and TV,
which has helped temper the staff storage,
but it is a constant battle.

RETENTION HAS ITS ROOTS
IN THE RIGHT HIRE - MORE
THAN THE RIGHT BONUS

Carl Howard, the owner of the Autobell
Car Wash chain across North Carolina,
Georgia, South Carolina, Virginia and
Maryland, contends there is no solution
to the front-line employment issue except
constant hiring, since most front-line
employees last six to 12 months.
His 73 stores try to address that by
heavily recruiting in high schools and
colleges. They will provide scholarships

Latest
Innovations!

"A FIRST-YEARMANAGER IS EXPENSIVE:
THEY ARE LEARNING...
THEY ARE NOT AS
PRODUCTIVE. IT IS THE
THIRD YEAR WHERE
HE REALLY KICKS INTO
GEAR. SO IF YOU HAVE
MANAGERS WITH MORE
THAN THREE YEARS
OF EXPERIENCE, YOU
ARE GOING TO REALLY
BENEFIT."
- CARL HOWARD,
OWNER, AUTOBELL CAR
WASHES

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Celebrating 50 Years of Car Washing! 1966 - 2016
5842 W 34th St * Houston, TX 77092
1.800.999.9878 * 713.683.9878
www.colemanhanna.com

Find us on Facebook:
/ColemanHannaCarwash

78

CAR WASH MAGAZINE | WWW.CARWASH.ORG |

816396_Coleman.indd 1

F A L L 2 0 1 611/08/16 2:09 AM

from $500 to $2,500, which employees
can apply to books, rent or practically
anything, to tuition-only reimbursement
for employees studying something applicable to the business.
Howard says the system ensures his stores
stay fairly fully staffed despite having an 80
percent annual turnover rate.
The bigger issue, he says, is losing managers, because of the time investment needed
to develop a good one. "It is difficult to give
you a dollar figure, but a first-year-manager
is expensive: they are learning... they are
not as productive," Howard said. "It is the
third year where he really kicks into gear.
So if you have managers with more than
three years of experience, you are going to
really benefit."
A decade ago, his turnover rate with managers was 50 percent. They couldn't get
productive enough to make enough incentive pay, which has provided - at least until
new Department of Labor rules kick in - the
bulk of their pay.
"We're at 15 percent turnover now," he
said. "Quite frankly, before we were making
bad picks. We just spend a lot more time
now picking the right players."
His upper-management staff started using
a personality assessment test to see how
potential hires matched up to a profile they
had created of their ideal manager, based on
their top 20 percent of performers, and put a
bigger emphasis on interviewing.
Then they instituted better training. The
whole process took about seven years to
whittle down the turnover rate, Howard says.
"It got us to focus on what makes managers
successful," he said.


http://www.colemanhanna.com http://www.colemanhanna.com http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
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