Car Wash - Fall 2016 - 79


THE NEXT LEVEL OF
INCENTIVES: TOO MUCH
OR JUST ENOUGH?

Crew Carwash in central Indiana has
decided to go all-in on a new incentive
plan to keep its college students as managers after they graduate: subsidizing their
student-loan payments.
It launched a program in July and estimates that 50 team members at its 27
locations will take advantage of the $100
monthly payment.
The subsidy is paid directly to the lender
and can reduce the manager's loan costs
by 25 percent, allowing him or her to pay
an average student debt of $30,000 in eight
years instead of 10.
Crew sees it as a natural extension of the
tuition incentive of up to $2,500 a year they
had been offering to employees in college.
"We want our team members to know we
are invested in their future," said Bill Dahm,
CEO of Crew Carwash. "This initiative
is something we're really proud to offer to
our team members, and it will also help us
to continue to attract and keep top talent."
The increased and special benefits
should help because they are what millennials are often seek when looking for a
job, said Jennifer Deal, co-author of "What
Millennials Want from Work," contributor
to the Wall Street Journal's expert panel on
leadership and a research scientist with the
Center for Creative Leadership and at the
Center for Effective Organizations at the
University of Southern California.
Bob Schrum, owner of Flagstop Car
Wash in Virginia, is skeptical about how
broadly a student loan repayment assistance plan can be applied across the
industry. Or rather whether it needs to be.
"It is not like we're getting a bunch of
people rolling in here with huge debt,"
he said.
At least 75 percent of his managers at
his eight locations have been with him for
more than a decade, and he credits two
things. They have been earning good pay,
experienced ones averaging $50,000 to
$60,000 with some earning substantially
more. And the fact that the company takes
a personal interest in them can benefit
them in other ways.
Schrum, who started his business career
as a land developer and landlord, says he
has good relationships with a number of
small bankers. So he counsels managers on

Preventing
Preventingthethe

revolving
door
Other tips
from experts
to reduce
turnover
include:

✔ Demonstrate respect for
employees at all times. Listen
to them deeply, use their ideas,
never ridicule or shame them.
Let you know that you
value them.
✔ People want to enjoy their
work. Do what you can to
make the job fun through store
activities - donuts and coffee
or an occasional barbecue
can let the hard-working staff
know you appreciate them.
✔ Enable employees to balance
work and life. Allow flexible
starting times to ensure
that employees can pursue
education and make it to their
child's teacher conference,
soccer game or birthday party.

✔ Make sure they're believers.
Involve employees in decisions
that affect their jobs and
the overall direction of the
company. Talk about the
company's vision, mission and
values. They won't internalize
the strategic framework if they
only read it on the wall.
✔ Give them purpose. Let them
know you appreciate the good
job they do and remind them
it's an important one. They
are ensuring a customer can
appreciate his or her "ride"
and enjoy it in a pleasant
environment where many
spend 20 percent or more of
their waking hours commuting
or running errands.

FALL 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG

79


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Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
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