Car Wash - Fall 2016 - 85


WO M E N I N C A R WA S H I N G

A serendipitous entry
into car wash
BY LINDSEY QUICK
ALISA KRAEMER HAS been president and CEO of Texas Microfiber since
the company incorporated in March 2010,
but she's held a number of critical roles
within the organization. "I have also held
the distinguished positions of chief bottle
washer and manager of trash takeout,"
she said.
Kraemer got her start in the textile industry more than 36 years ago coordinating
and designing custom fabrics after graduating from LSU's School of Architecture
and Interior Design. Today, she spends
her time at Texas Microfiber taking care
of her long to-do list, which includes taking care of order fulfillments, customer
communications and coordination with
overseas factories. "By Friday, all hell breaks
loose with last-minute order fulfillment,"
she said. "My weekend may continue this
trend depending on our customers' needs
for textiles at their facilities."
A lot of those customers are from the car
wash industry.
"My entry into the car wash industry
was a bit serendipitous and a bit common
sense," Kraemer said. "I couldn't help noticing the microfiber at every car wash. This
led to exhibiting at the SWCA and The
Car Wash Show, where we have met and
done business with our exhibitor neighbors,
car wash owners, distributors and entrepreneurs who have packaged our microfiber
into their product offerings."
Kraemer said that aside from getting to
know a bunch of amazing people, she is
astounded by the parts, pieces and mechanical genius that goes into a car wash. "I've
learned the car wash industry is a very hardworking, competitive, and a creative group
of business owners and managers," she said.
The support she's received and creativity she's witnessed are two things
Kraemer loves about the industry, but
solving customer challenges is what

Alisa Kraemer,
President and
CEO of Texas
Microfiber

"WHEN WE'RE EXHIBITING AT A SHOW LIKE
THE CAR WASH SHOW, IT GIVES ME SO
MUCH SATISFACTION TO MEET PEOPLE, HELP
THEM SOLVE THEIR TEXTILE CHALLENGES,
AND SHARE MY KNOWLEDGE ABOUT HOW
MICROFIBER IS MADE, HOW IT BEHAVES AND
HOW TO TREAT IT FOR BEST RESULTS."
-ALISA KRAEMER, PRESIDENT
AND CEO OF TEXAS MICROFIBER
makes her happiest. "When we're exhibiting at a show like The Car Wash Show,
it gives me so much satisfaction to meet
people, help them solve their textile challenges, and share my knowledge about
how microfiber is made, how it behaves
and how to treat it for best results,
she said.
While solving her customers' problems
and sharing her knowledge are most satisfying to Kraemer, she's learned that
she has to set her limits. "There was a

time in my past when I would work seven
days a week, 12 to 14 hours per day," she
said. "One of my bosses said to me, 'You
know, all of that will be there again in the
morning.' It taught me to get a life outside
of work, what balance means and how
important it is over a lifetime."
Kraemer still dedicates her daytime
hours to working hard while in the office,
but makes time for herself outside the office
for things like tennis and spending time
with family.

FALL 2016 | CAR WASH MAGAZINE | WWW.CARWASH.ORG

85


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Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
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