Car Wash - Fall 2016 - 96


"WOULD YOU
RATHER LEAN ON
YOUR 5-PERCENTBETTER PRODUCT
OR PRICE, OR
ON SOMETHING
SO TOTALLY
OUTRAGEOUS AND
INNOVATIVE THAT
PEOPLE CAN'T STOP
TALKING ABOUT IT?"

ASK YOUR CUSTOMERS

Knowing what your customers want and
giving them exactly that is the best way
to stand out.
Customers are the most important asset
of any business. So, why not hear it directly
from them? Sure, there's always the option
of sending out a mass survey, and this is a
great way to get a general idea of what they
want. But, if your business is more services
oriented, it might be better to sit down with
them or get them on the phone. Choose
10-15 of your best clients (most profitable
and refer you the most) and interview them.

Concentrated Products.
Obsolete Drums.
Measurement Levels.
Performance Packaging.
Accurate Dispensing System.
Space Saving.
Safe for Employees.
ȈZZZ.jbsindustries.com

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4/20/16

Ask them about their experience with your
company and how they think you can make
it even better.
Here are some questions you can ask:
1.	W hy did you choose us in the first
place?
2.	Why do you stay with us?
3.	What do we do that others don't?
4.	What could we be doing for you that
we currently don't?

KNOW YOUR ADVANTAGE

When asked what makes them different,
a lot of companies will say, "well, we are
different because we have a better product, or we offer better service." Really, and
do your competitors all suggest they offer
crappy service?
We can debate the countless intricate
ways that companies can use to create a
strategy of difference, but it all pretty much
boils down to:
*	Better products
*	Better processes
*	Better relationships
In my opinion, focusing all of your strategic thinking, goal setting and actions on
building better processes or relationships is
the surest and simplest way to create a true
competitive advantage. Would you rather
lean on your 5-percent-better product or
price, or on something so totally outrageous and innovative that people can't stop
talking about it?
Creating your special way to treat
customers, creating an experience that's
unique, or creating a totally new and fric8:12 PM
tionless way for people to get a result is
how you stand out from the pack, and it's
how you create a difference that can't be
easily copied. It's how innovation comes
to small business.
Instead of spending your precious R&D
time on product features, spend it on creating branded intellectual property, a distinct
way of marketing, or on developing people
and culture inside your organization that
enables you to be seen as different.
John Jantsch is a marketing consultant, speaker and author of "Duct Tape
Marketing, Duct Tape Selling, The
Commitment Engine" and "The Referral
Engine" and the founder of the Duct
Tape Marketing Consultant Network.
Article printed with permission from
www.ducttapemarketing.com.

96

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http://www.jbsindustries.com http://www.ducttapemarketing.com http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Fall 2016

Letter from the ICA
By the Numbers
Overheard Online
Shifting gears: Predictions in a growing industry
7 business trends to leverage in 2017
First ever full-service fueling
Coming clean on property taxes
3 global talentmanagement trends every manager should understand
The psychology behind purchasing
Are on-vehicle cameras a concern for car washes?
Working overtime
Randy Shick finds perfect fit in the car wash industry
Creating and cultivating loyalty
Inspiring people to shine
Women in Car Washing
Take a Tour
Wash Ideas
Focus on a Member
Blast from the Past
Download It!
Marketing Minute
Ask Champ
Top Tweets
Index of Advertisers
5 Things
Car Wash - Fall 2016 - bellyband1
Car Wash - Fall 2016 - bellyband2
Car Wash - Fall 2016 - cover1
Car Wash - Fall 2016 - cover2
Car Wash - Fall 2016 - 3
Car Wash - Fall 2016 - 4
Car Wash - Fall 2016 - 5
Car Wash - Fall 2016 - 6
Car Wash - Fall 2016 - 7
Car Wash - Fall 2016 - 8
Car Wash - Fall 2016 - 9
Car Wash - Fall 2016 - 10
Car Wash - Fall 2016 - Letter from the ICA
Car Wash - Fall 2016 - 12
Car Wash - Fall 2016 - 13
Car Wash - Fall 2016 - By the Numbers
Car Wash - Fall 2016 - 15
Car Wash - Fall 2016 - 16
Car Wash - Fall 2016 - Overheard Online
Car Wash - Fall 2016 - Shifting gears: Predictions in a growing industry
Car Wash - Fall 2016 - 19
Car Wash - Fall 2016 - 20
Car Wash - Fall 2016 - 21
Car Wash - Fall 2016 - 22
Car Wash - Fall 2016 - 23
Car Wash - Fall 2016 - 24
Car Wash - Fall 2016 - 25
Car Wash - Fall 2016 - 26
Car Wash - Fall 2016 - 27
Car Wash - Fall 2016 - 7 business trends to leverage in 2017
Car Wash - Fall 2016 - 29
Car Wash - Fall 2016 - 30
Car Wash - Fall 2016 - 31
Car Wash - Fall 2016 - 32
Car Wash - Fall 2016 - 33
Car Wash - Fall 2016 - 34
Car Wash - Fall 2016 - First ever full-service fueling
Car Wash - Fall 2016 - 36
Car Wash - Fall 2016 - 37
Car Wash - Fall 2016 - 38
Car Wash - Fall 2016 - 39
Car Wash - Fall 2016 - 40
Car Wash - Fall 2016 - 41
Car Wash - Fall 2016 - 42
Car Wash - Fall 2016 - Coming clean on property taxes
Car Wash - Fall 2016 - 44
Car Wash - Fall 2016 - 45
Car Wash - Fall 2016 - 3 global talentmanagement trends every manager should understand
Car Wash - Fall 2016 - 47
Car Wash - Fall 2016 - 48
Car Wash - Fall 2016 - 49
Car Wash - Fall 2016 - 50
Car Wash - Fall 2016 - 51
Car Wash - Fall 2016 - 52
Car Wash - Fall 2016 - 53
Car Wash - Fall 2016 - The psychology behind purchasing
Car Wash - Fall 2016 - 55
Car Wash - Fall 2016 - 56
Car Wash - Fall 2016 - 57
Car Wash - Fall 2016 - 58
Car Wash - Fall 2016 - 59
Car Wash - Fall 2016 - 60
Car Wash - Fall 2016 - 61
Car Wash - Fall 2016 - 62
Car Wash - Fall 2016 - Are on-vehicle cameras a concern for car washes?
Car Wash - Fall 2016 - 64
Car Wash - Fall 2016 - 65
Car Wash - Fall 2016 - Working overtime
Car Wash - Fall 2016 - 67
Car Wash - Fall 2016 - 68
Car Wash - Fall 2016 - 69
Car Wash - Fall 2016 - 70
Car Wash - Fall 2016 - 71
Car Wash - Fall 2016 - 72
Car Wash - Fall 2016 - Randy Shick finds perfect fit in the car wash industry
Car Wash - Fall 2016 - 74
Car Wash - Fall 2016 - 75
Car Wash - Fall 2016 - Creating and cultivating loyalty
Car Wash - Fall 2016 - 77
Car Wash - Fall 2016 - 78
Car Wash - Fall 2016 - 79
Car Wash - Fall 2016 - 80
Car Wash - Fall 2016 - 81
Car Wash - Fall 2016 - 82
Car Wash - Fall 2016 - Inspiring people to shine
Car Wash - Fall 2016 - 84
Car Wash - Fall 2016 - Women in Car Washing
Car Wash - Fall 2016 - Take a Tour
Car Wash - Fall 2016 - 87
Car Wash - Fall 2016 - 88
Car Wash - Fall 2016 - 89
Car Wash - Fall 2016 - Wash Ideas
Car Wash - Fall 2016 - Focus on a Member
Car Wash - Fall 2016 - Blast from the Past
Car Wash - Fall 2016 - 93
Car Wash - Fall 2016 - Download It!
Car Wash - Fall 2016 - Marketing Minute
Car Wash - Fall 2016 - 96
Car Wash - Fall 2016 - Ask Champ
Car Wash - Fall 2016 - Top Tweets
Car Wash - Fall 2016 - Index of Advertisers
Car Wash - Fall 2016 - 100
Car Wash - Fall 2016 - 101
Car Wash - Fall 2016 - 5 Things
Car Wash - Fall 2016 - cover3
Car Wash - Fall 2016 - cover4
Car Wash - Fall 2016 - outsert1
Car Wash - Fall 2016 - outsert2
Car Wash - Fall 2016 - outsert3
Car Wash - Fall 2016 - outsert4
Car Wash - Fall 2016 - outsert5
Car Wash - Fall 2016 - outsert6
Car Wash - Fall 2016 - outsert7
Car Wash - Fall 2016 - outsert8
https://www.nxtbook.com/naylor/ICWQ/ICWQ0218
https://www.nxtbook.com/naylor/ICWQ/ICWQ0118
https://www.nxtbook.com/naylor/ICWQ/ICWQ0417
https://www.nxtbook.com/naylor/ICWQ/ICWQ0317
https://www.nxtbook.com/naylor/ICWQ/ICWQ0217
https://www.nxtbook.com/naylor/ICWQ/ICWQ0117
https://www.nxtbook.com/naylor/ICWQ/ICWQ0416
https://www.nxtbook.com/naylor/ICWQ/ICWQ0316
https://www.nxtbook.com/naylor/ICWQ/ICWQ0216
https://www.nxtbook.com/naylor/ICWQ/ICWQ0116
https://www.nxtbook.com/naylor/ICWQ/ICWQ0415
https://www.nxtbook.com/naylor/ICWQ/ICWQ0315
https://www.nxtbook.com/naylor/ICWQ/ICWQ0215
https://www.nxtbook.com/naylor/ICWQ/ICWQ0115
https://www.nxtbookmedia.com