Car Wash - Fall 2017 - 111

marketingminute

A Different Approach
to Marketing
BY VICTORIA MUNRO AND DAVE BLOCK
ACHIEVING SUCCESS IN today's
economy demands a different approach
to marketing and relating to current and
future clients. We can no longer rely on
marketing strategies that have worked in
the past. Rather, knowing that people
choose to do business with those they
know, like and trust, we should focus on
developing those relationships.
Building strong relationships, based on
trust, is key to finding and keeping loyal clients - the kind who will refer you to their
friends and colleagues. Merriam-Webster
Dictionary defines trust as "Assured confidence on the reliability, character, strength,
or truth of someone or something." Building
such relationships is especially important to
those who work closely with clients, such as
lawyers, accountants, consultants, coaches,
realtors, financial planners and insurance
agents.
Following through on commitments
made is essential to building relationships of

trust. Finding out and responding to what
your clients, and future clients, truly want,
need and expect will further strengthen
this bond. Ideally, you should aim to
become a trusted advisor. The following
suggestions will help you achieve this.

ASK THESE QUESTIONS
TO HELP YOU UNDERSTAND
WHAT YOUR CLIENTS
REALLY WANT:

What would you expect in an outstanding relationship with a (fill in the blank)
lawyer, coach, insurance agent, etc.?
Have you worked with a (fill in the blank)
before? On a scale of 1 to 10 (1 being terrible and 10 being terrific), how would you
rate that relationship? If the answer is less
than a 10, ask what it would have taken to
bring this up to a 10.
How do you prefer to communicate: by
email, phone or in person?
How much explanation and detail would
you like when we communicate?
What do you consider the most important aspect of customer service? Tell
me about your biggest customer service
frustration.

GIVE REALLY
GOOD REFERRALS:

Find out who would be an ideal customer for each of your clients. Then be on
the lookout for these companies or individuals, tell them about your client and
suggest they connect.

CULTIVATE A SINCERE
INTEREST IN EACH OF
YOUR CLIENTS:

Get to know and appreciate them personally. Find out what makes them tick.
In casual conversation, ask about their

family, interests, hobbies, passions, books
they enjoy, etc.

RECORD YOUR
CLIENTS' INFORMATION:

Use your CRM (contact resource management) database to keep in touch often.

KEEP TOP OF MIND:

Think about different ways to "touch"
clients, for example: email, hand-written
notes, birthday cards, breakfast, lunch, coffee or a ballgame together.
Brainstorm other creative ways to communicate with your clients, and how you
can make these 'touches' more meaningful.
Record your actions and ideas. Each
quarter, take a few minutes to review their
effectiveness. Building strong relationships
based on trust takes time and effort, but the
rewards personally and financially are well
worth the investment. Our world is changing rapidly. We can't depend on marketing
strategies that have worked in the past. Solid,
caring, trust-based relationships will be key
to thriving in the future.
Dave Block and Victoria Munro are cofounders of Make-it-Fly® LLC, a company
dedicated to creating success for small business
owners through creatively-designed programs
and tools. Dave is known as the "Master
Networker" in the business community and
loves sharing how to become a successful business owner by learning the art of networking.
Victoria has started and run nine different
businesses.. To receive FREE business success
articles with tips to help you with your business, sign up for their award-winning ezine,
"In-Flight Refueling," at: www.Make-it-Fly.
com, and receive a free copy of the eBook, Get
More Done in Less Time: 101 Quick and Easy
Time Tactics & Tips.

FALL 2017 | CAR WASH MAGAZINE | WWW.CARWASH.ORG

111


http://www.Make-it-Fly.com http://www.Make-it-Fly.com http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Fall 2017

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Globetrotting
Waterway Gas & Wash
Rising stars
You've made it... now what?
Kadelyn Burgess, Crew Car Wash
Roll up your sleeves
They say they want a revolution
Lessons pave the way to success
Car Wash Excellence Summit
Carina Spurlock, Mister Car Wash
Shaun Nordgaarden, Waterway Gas & Wash
Automotive technology
... And now I own a car wash
“The How of Car Washing”
Take a Tour: Wash N Roll
Blast from the Past
Marketing Minute
Download It!
Ask Champ
Top Tweets
Advertiser Index
5 Things
Car Wash - Fall 2017 - Intro
Car Wash - Fall 2017 - belyband1
Car Wash - Fall 2017 - bellyband2
Car Wash - Fall 2017 - cover1
Car Wash - Fall 2017 - cover2
Car Wash - Fall 2017 - 3
Car Wash - Fall 2017 - 4
Car Wash - Fall 2017 - 5
Car Wash - Fall 2017 - 6
Car Wash - Fall 2017 - 7
Car Wash - Fall 2017 - 8
Car Wash - Fall 2017 - 9
Car Wash - Fall 2017 - 10
Car Wash - Fall 2017 - 11
Car Wash - Fall 2017 - 12
Car Wash - Fall 2017 - Letter from the ICA
Car Wash - Fall 2017 - 14
Car Wash - Fall 2017 - Meet the Board
Car Wash - Fall 2017 - 16
Car Wash - Fall 2017 - 17
Car Wash - Fall 2017 - By the Numbers
Car Wash - Fall 2017 - 19
Car Wash - Fall 2017 - 20
Car Wash - Fall 2017 - 21
Car Wash - Fall 2017 - 22
Car Wash - Fall 2017 - Overheard Online
Car Wash - Fall 2017 - 24
Car Wash - Fall 2017 - 25
Car Wash - Fall 2017 - Globetrotting
Car Wash - Fall 2017 - 27
Car Wash - Fall 2017 - 28
Car Wash - Fall 2017 - 29
Car Wash - Fall 2017 - 30
Car Wash - Fall 2017 - 31
Car Wash - Fall 2017 - 32
Car Wash - Fall 2017 - 33
Car Wash - Fall 2017 - 34
Car Wash - Fall 2017 - 35
Car Wash - Fall 2017 - Waterway Gas & Wash
Car Wash - Fall 2017 - 37
Car Wash - Fall 2017 - 38
Car Wash - Fall 2017 - 39
Car Wash - Fall 2017 - 40
Car Wash - Fall 2017 - 41
Car Wash - Fall 2017 - 42
Car Wash - Fall 2017 - Rising stars
Car Wash - Fall 2017 - 44
Car Wash - Fall 2017 - 45
Car Wash - Fall 2017 - 46
Car Wash - Fall 2017 - 47
Car Wash - Fall 2017 - 48
Car Wash - Fall 2017 - 49
Car Wash - Fall 2017 - 50
Car Wash - Fall 2017 - You've made it... now what?
Car Wash - Fall 2017 - 52
Car Wash - Fall 2017 - 53
Car Wash - Fall 2017 - 54
Car Wash - Fall 2017 - Kadelyn Burgess, Crew Car Wash
Car Wash - Fall 2017 - Roll up your sleeves
Car Wash - Fall 2017 - 57
Car Wash - Fall 2017 - 58
Car Wash - Fall 2017 - 59
Car Wash - Fall 2017 - 60
Car Wash - Fall 2017 - 61
Car Wash - Fall 2017 - 62
Car Wash - Fall 2017 - 63
Car Wash - Fall 2017 - They say they want a revolution
Car Wash - Fall 2017 - 65
Car Wash - Fall 2017 - 66
Car Wash - Fall 2017 - 67
Car Wash - Fall 2017 - 68
Car Wash - Fall 2017 - 69
Car Wash - Fall 2017 - 70
Car Wash - Fall 2017 - 71
Car Wash - Fall 2017 - 72
Car Wash - Fall 2017 - 73
Car Wash - Fall 2017 - 74
Car Wash - Fall 2017 - 75
Car Wash - Fall 2017 - 76
Car Wash - Fall 2017 - Lessons pave the way to success
Car Wash - Fall 2017 - 78
Car Wash - Fall 2017 - 79
Car Wash - Fall 2017 - 80
Car Wash - Fall 2017 - Car Wash Excellence Summit
Car Wash - Fall 2017 - 82
Car Wash - Fall 2017 - 83
Car Wash - Fall 2017 - 84
Car Wash - Fall 2017 - Carina Spurlock, Mister Car Wash
Car Wash - Fall 2017 - 86
Car Wash - Fall 2017 - 87
Car Wash - Fall 2017 - 88
Car Wash - Fall 2017 - Shaun Nordgaarden, Waterway Gas & Wash
Car Wash - Fall 2017 - 90
Car Wash - Fall 2017 - 91
Car Wash - Fall 2017 - Automotive technology
Car Wash - Fall 2017 - 93
Car Wash - Fall 2017 - 94
Car Wash - Fall 2017 - ... And now I own a car wash
Car Wash - Fall 2017 - 96
Car Wash - Fall 2017 - 97
Car Wash - Fall 2017 - 98
Car Wash - Fall 2017 - “The How of Car Washing”
Car Wash - Fall 2017 - Take a Tour: Wash N Roll
Car Wash - Fall 2017 - 101
Car Wash - Fall 2017 - 102
Car Wash - Fall 2017 - 103
Car Wash - Fall 2017 - 104
Car Wash - Fall 2017 - 105
Car Wash - Fall 2017 - 106
Car Wash - Fall 2017 - 107
Car Wash - Fall 2017 - Blast from the Past
Car Wash - Fall 2017 - 109
Car Wash - Fall 2017 - 110
Car Wash - Fall 2017 - Marketing Minute
Car Wash - Fall 2017 - 112
Car Wash - Fall 2017 - Download It!
Car Wash - Fall 2017 - Ask Champ
Car Wash - Fall 2017 - Top Tweets
Car Wash - Fall 2017 - 116
Car Wash - Fall 2017 - Advertiser Index
Car Wash - Fall 2017 - 118
Car Wash - Fall 2017 - 119
Car Wash - Fall 2017 - 120
Car Wash - Fall 2017 - 121
Car Wash - Fall 2017 - 5 Things
Car Wash - Fall 2017 - cover3
Car Wash - Fall 2017 - cover4
Car Wash - Fall 2017 - outsert1
Car Wash - Fall 2017 - outsert2
Car Wash - Fall 2017 - outsert3
Car Wash - Fall 2017 - outsert4
Car Wash - Fall 2017 - outsert5
Car Wash - Fall 2017 - outsert6
Car Wash - Fall 2017 - outsert7
Car Wash - Fall 2017 - outsert8
Car Wash - Fall 2017 - outsert9
Car Wash - Fall 2017 - outsert10
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