Car Wash - Fall 2017 - 13

LETTER FROM THE ICA

THE OFFICIAL PUBLICATION OF
INTERNATIONAL CARWASH
ASSOCIATION®
230 EAST OHIO STREET
SUITE 603
CHICAGO, IL 60611
WWW.CARWASH.ORG
+1 (888) 422-8422
INFO@CARWASH.ORG
ICA STAFF
ERIC WULF
CHIEF EXECUTIVE OFFICER
EWULF@CARWASH.ORG
CLAIRE MOORE
CHIEF OPERATING OFFICER
CMOORE@CARWASH.ORG
CARRIE NORTH
DIRECTOR OF SALES
CNORTH@CARWASH.ORG
MEGAN CLARK
DIRECTOR OF MEMBERSHIP
MCLARK@CARWASH.ORG

IT'S FUNNY THE things that stick
with us.
More than a decade ago, I was acting
as show director at the control table during a live event production for, primarily, 18-22 year old young men. Not an
easy group to keep entertained for an
extended period of time.
As show director you're worrying
about a lot of things: trying to make
sure camera angles are right, switching
what the audience is seeing on the big
screens, ensuring you're staying on time,
and keeping the audience from falling
asleep or staying glued to their phones.
A Vietnam veteran-turned-reverend
was on stage giving a presentation meant
to inspire these hopeful future leaders.
He had a fantastic story, but there was
one thing he said that really resonated:
"If you think you're a leader, but you
turn around and there's nobody there,
you're just going for a walk."
That phrase struck me. And it's a
phrase I think about often, especially
with our efforts at International Carwash
Association.
Part of our responsibility to the car
wash industry is to lead. In recent years,

we've changed our strategic plan to
incorporate enhanced Association partnerships, added a variety of new event
offerings like Splash! and Car Wash
Show Europe, invested resources into
working with automotive manufacturers
on the "washability" of today's vehicles,
and continued our efforts to produce
best-in-class research and information
for our industry.
It's exciting to see that industry professionals like you are walking this path
with us. We see great support in the
direction we're headed, from our work to
strengthen our Association partnerships
to producing best-in-class events for car
wash professionals and in producing
publications like the one you're reading.
In this issue of CAR WASH Magazine,
we focus on leadership, including hearing from some of our Emerging Leaders
Scholarship winners and we continue
our efforts to highlight the amazing
people in our industry. Thank you for
your ongoing support of our work, and
for making sure that we're not just going
for a walk.

MATT DEWOLF
DIRECTOR OF CORPORATE MARKETING
& EDITOR-IN-CHIEF
MDEWOLF@CARWASH.ORG
KIM VINCIGUERRA
VICE PRESIDENT, EVENTS
KVINCIGUERRA@CARWASH.ORG
BOGDAN MANTA
DIRECTOR OF SALES - EUROPE
BMANTA@CARWASH.ORG
SOPHIE SANDERS
TRADE SHOW DIRECTOR - EUROPE
SSANDERS@CARWASH.ORG
OTTO VIERSEN
EXHIBITION MANAGEMENT - EUROPE
OVIERSEN@CARWASH.ORG
NAYLOR EDITORIAL
& ADVERTISING STAFF
JENNIFER LIPNER
MANAGING EDITOR
GORDON KLASSEN
LAYOUT & DESIGN
ADAM LINGENFELTER
SALES MANAGER
JASON RUPPERT
SALES DIRECTOR
KEVIN TRAN
MARKETING
TROY WOODHAM
PUBLISHER
ADVERTISING SALES
CHRIS CHICCARELLO, KRYS D'ANTONIO,
ADAM FIRESTONE, KEN KEPLER,
DEBBI MCCLANAHAN, JASON ZAWADA
PUBLISHED BY

5950 NW 1ST PLACE
GAINESVILLE, FL 32607
PUBLISHED SEPTEMBER 2017
ICW-Q0317/7520

Matt DeWolf
Director of Marketing
& Editor in Chief
mdewolf@carwash.org
+1 (612) 293-4256

FOR ADVERTISING INQUIRIES:
PLEASE CONTACT ADAM LINGENFELTER
DIRECTLY AT (352) 333-3451.
© 2017 NAYLOR, LLC. ALL RIGHTS RESERVED.
THE CONTENTS OF THIS PUBLICATION MAY
NOT BE REPRODUCED BY ANY MEANS, IN
WHOLE OR PART, WITHOUT THE PRIOR
WRITTEN CONSENT OF THE PUBLISHER.

FALL 2017 | CAR WASH MAGAZINE | WWW.CARWASH.ORG

13


http://WWW.CARWASH.ORG http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Fall 2017

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Globetrotting
Waterway Gas & Wash
Rising stars
You've made it... now what?
Kadelyn Burgess, Crew Car Wash
Roll up your sleeves
They say they want a revolution
Lessons pave the way to success
Car Wash Excellence Summit
Carina Spurlock, Mister Car Wash
Shaun Nordgaarden, Waterway Gas & Wash
Automotive technology
... And now I own a car wash
“The How of Car Washing”
Take a Tour: Wash N Roll
Blast from the Past
Marketing Minute
Download It!
Ask Champ
Top Tweets
Advertiser Index
5 Things
Car Wash - Fall 2017 - Intro
Car Wash - Fall 2017 - belyband1
Car Wash - Fall 2017 - bellyband2
Car Wash - Fall 2017 - cover1
Car Wash - Fall 2017 - cover2
Car Wash - Fall 2017 - 3
Car Wash - Fall 2017 - 4
Car Wash - Fall 2017 - 5
Car Wash - Fall 2017 - 6
Car Wash - Fall 2017 - 7
Car Wash - Fall 2017 - 8
Car Wash - Fall 2017 - 9
Car Wash - Fall 2017 - 10
Car Wash - Fall 2017 - 11
Car Wash - Fall 2017 - 12
Car Wash - Fall 2017 - Letter from the ICA
Car Wash - Fall 2017 - 14
Car Wash - Fall 2017 - Meet the Board
Car Wash - Fall 2017 - 16
Car Wash - Fall 2017 - 17
Car Wash - Fall 2017 - By the Numbers
Car Wash - Fall 2017 - 19
Car Wash - Fall 2017 - 20
Car Wash - Fall 2017 - 21
Car Wash - Fall 2017 - 22
Car Wash - Fall 2017 - Overheard Online
Car Wash - Fall 2017 - 24
Car Wash - Fall 2017 - 25
Car Wash - Fall 2017 - Globetrotting
Car Wash - Fall 2017 - 27
Car Wash - Fall 2017 - 28
Car Wash - Fall 2017 - 29
Car Wash - Fall 2017 - 30
Car Wash - Fall 2017 - 31
Car Wash - Fall 2017 - 32
Car Wash - Fall 2017 - 33
Car Wash - Fall 2017 - 34
Car Wash - Fall 2017 - 35
Car Wash - Fall 2017 - Waterway Gas & Wash
Car Wash - Fall 2017 - 37
Car Wash - Fall 2017 - 38
Car Wash - Fall 2017 - 39
Car Wash - Fall 2017 - 40
Car Wash - Fall 2017 - 41
Car Wash - Fall 2017 - 42
Car Wash - Fall 2017 - Rising stars
Car Wash - Fall 2017 - 44
Car Wash - Fall 2017 - 45
Car Wash - Fall 2017 - 46
Car Wash - Fall 2017 - 47
Car Wash - Fall 2017 - 48
Car Wash - Fall 2017 - 49
Car Wash - Fall 2017 - 50
Car Wash - Fall 2017 - You've made it... now what?
Car Wash - Fall 2017 - 52
Car Wash - Fall 2017 - 53
Car Wash - Fall 2017 - 54
Car Wash - Fall 2017 - Kadelyn Burgess, Crew Car Wash
Car Wash - Fall 2017 - Roll up your sleeves
Car Wash - Fall 2017 - 57
Car Wash - Fall 2017 - 58
Car Wash - Fall 2017 - 59
Car Wash - Fall 2017 - 60
Car Wash - Fall 2017 - 61
Car Wash - Fall 2017 - 62
Car Wash - Fall 2017 - 63
Car Wash - Fall 2017 - They say they want a revolution
Car Wash - Fall 2017 - 65
Car Wash - Fall 2017 - 66
Car Wash - Fall 2017 - 67
Car Wash - Fall 2017 - 68
Car Wash - Fall 2017 - 69
Car Wash - Fall 2017 - 70
Car Wash - Fall 2017 - 71
Car Wash - Fall 2017 - 72
Car Wash - Fall 2017 - 73
Car Wash - Fall 2017 - 74
Car Wash - Fall 2017 - 75
Car Wash - Fall 2017 - 76
Car Wash - Fall 2017 - Lessons pave the way to success
Car Wash - Fall 2017 - 78
Car Wash - Fall 2017 - 79
Car Wash - Fall 2017 - 80
Car Wash - Fall 2017 - Car Wash Excellence Summit
Car Wash - Fall 2017 - 82
Car Wash - Fall 2017 - 83
Car Wash - Fall 2017 - 84
Car Wash - Fall 2017 - Carina Spurlock, Mister Car Wash
Car Wash - Fall 2017 - 86
Car Wash - Fall 2017 - 87
Car Wash - Fall 2017 - 88
Car Wash - Fall 2017 - Shaun Nordgaarden, Waterway Gas & Wash
Car Wash - Fall 2017 - 90
Car Wash - Fall 2017 - 91
Car Wash - Fall 2017 - Automotive technology
Car Wash - Fall 2017 - 93
Car Wash - Fall 2017 - 94
Car Wash - Fall 2017 - ... And now I own a car wash
Car Wash - Fall 2017 - 96
Car Wash - Fall 2017 - 97
Car Wash - Fall 2017 - 98
Car Wash - Fall 2017 - “The How of Car Washing”
Car Wash - Fall 2017 - Take a Tour: Wash N Roll
Car Wash - Fall 2017 - 101
Car Wash - Fall 2017 - 102
Car Wash - Fall 2017 - 103
Car Wash - Fall 2017 - 104
Car Wash - Fall 2017 - 105
Car Wash - Fall 2017 - 106
Car Wash - Fall 2017 - 107
Car Wash - Fall 2017 - Blast from the Past
Car Wash - Fall 2017 - 109
Car Wash - Fall 2017 - 110
Car Wash - Fall 2017 - Marketing Minute
Car Wash - Fall 2017 - 112
Car Wash - Fall 2017 - Download It!
Car Wash - Fall 2017 - Ask Champ
Car Wash - Fall 2017 - Top Tweets
Car Wash - Fall 2017 - 116
Car Wash - Fall 2017 - Advertiser Index
Car Wash - Fall 2017 - 118
Car Wash - Fall 2017 - 119
Car Wash - Fall 2017 - 120
Car Wash - Fall 2017 - 121
Car Wash - Fall 2017 - 5 Things
Car Wash - Fall 2017 - cover3
Car Wash - Fall 2017 - cover4
Car Wash - Fall 2017 - outsert1
Car Wash - Fall 2017 - outsert2
Car Wash - Fall 2017 - outsert3
Car Wash - Fall 2017 - outsert4
Car Wash - Fall 2017 - outsert5
Car Wash - Fall 2017 - outsert6
Car Wash - Fall 2017 - outsert7
Car Wash - Fall 2017 - outsert8
Car Wash - Fall 2017 - outsert9
Car Wash - Fall 2017 - outsert10
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