Car Wash - Fall 2017 - 67

WHO'S NEXT?

Meet the

lphas.
and China experiencing a more pronounced generation gap with
Alpha.
With better and more accessible technology, and more people
to fuel its growth, children in these countries will trade some of
their traditional, Eastern values for more tech-savvy and global
ideas.
Alphas will likely go beyond the current "digital native"
nomenclature, as they are already comfortably interacting with
technology at much younger ages than any other generation,
as apparent to anyone who has witnessed a four-year-old
interacting with Amazon Alexa. Another example, according to
McCrindle: Many teenagers don't wear watches because they use
their mobile devices for telling time - who knows what Alphas
will or won't wear or do because of their attachment to tech.

While it may feel like we're just getting to know Gen Z,
their successors are already growing up before our eyes.
Although the oldest of this next generation, colloquially
known as Gen Alpha, are only now entering primary school,
trend watchers are already making predictions about their
eventual impact on business and culture.
According to a New York Times interview with generational
researcher and corporate consultant Mark McCrindle, more than
2.5 million Gen Alphas are born globally every week and by the
time they have all been born - this generation includes those
born from 2011 to 2025 - the cohort will number almost two
billion.
Shifts in global population will affect Generation Alpha's
experience, with increasing birth rates in countries like India

GLOBAL CONNECTIONS

It's important to note that Gen Z's
idea of "social" is much more multicultural - and accepting - than that of
any previous generation. As of 2013, the
worldwide population of Gen Z was more
than 1.9 billion, or 27 percent of the global
population.
And most of that Gen Z age group
lives in developing and under-developed countries. A 2014 study from
SapientRazorfish, "Generation Z: Rules
to Reach the Multinational Consumer,"
stated that as much as 43 percent of
Nigeria's population, for example, was
considered Gen Z.
As technology makes global connections easier than ever, young consumers
are increasingly connecting with peers
in other countries, influencing them and
being influenced in return.
Instant access to other people through
social media - and instant access to information - has played into this generation's
sense of independence. But it also has
affected its attention span and need for
constant innovation and immediacy.
"One thing we hear Gen Z accusing
other generations of is that we overthink
things," Stillman said. "Innovation, for
other generations, has been a very linear,
thought-out process with many steps. You
design it, you prototype it, you test it, you
get feedback, you redo it, maybe you do
a focus group.

"But for Gen Z, there are two steps:
Think of it. Make it. They've seen how fast
things can happen."
Technology isn't just something Gen Z
uses, Nessel said - it's part of who they are.
One other thing about who they are -
and who they're not: Nessel's experience
is that the group is more personable -
and a lot more motivated - than most
others think. This is an ambitious age
group, already creating companies and
donating profits to charities while saving
money for college.

And yes, they may be hard on retailers
in the days to come. Retailers, in return,
must focus on personal connections,
providing value and offering seamless
experiences.
As for those teens?
"It will be so interesting to see how they
turn out," Nessel said. "I think they're
going to be pretty successful."
Fiona Soltes, a freelancer based near
Nashville, Tenn., loves a good bargain
almost as much as she loves a good story.

Let's Do The

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67

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1:30 pm


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Table of Contents for the Digital Edition of Car Wash - Fall 2017

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Globetrotting
Waterway Gas & Wash
Rising stars
You've made it... now what?
Kadelyn Burgess, Crew Car Wash
Roll up your sleeves
They say they want a revolution
Lessons pave the way to success
Car Wash Excellence Summit
Carina Spurlock, Mister Car Wash
Shaun Nordgaarden, Waterway Gas & Wash
Automotive technology
... And now I own a car wash
“The How of Car Washing”
Take a Tour: Wash N Roll
Blast from the Past
Marketing Minute
Download It!
Ask Champ
Top Tweets
Advertiser Index
5 Things
Car Wash - Fall 2017 - Intro
Car Wash - Fall 2017 - belyband1
Car Wash - Fall 2017 - bellyband2
Car Wash - Fall 2017 - cover1
Car Wash - Fall 2017 - cover2
Car Wash - Fall 2017 - 3
Car Wash - Fall 2017 - 4
Car Wash - Fall 2017 - 5
Car Wash - Fall 2017 - 6
Car Wash - Fall 2017 - 7
Car Wash - Fall 2017 - 8
Car Wash - Fall 2017 - 9
Car Wash - Fall 2017 - 10
Car Wash - Fall 2017 - 11
Car Wash - Fall 2017 - 12
Car Wash - Fall 2017 - Letter from the ICA
Car Wash - Fall 2017 - 14
Car Wash - Fall 2017 - Meet the Board
Car Wash - Fall 2017 - 16
Car Wash - Fall 2017 - 17
Car Wash - Fall 2017 - By the Numbers
Car Wash - Fall 2017 - 19
Car Wash - Fall 2017 - 20
Car Wash - Fall 2017 - 21
Car Wash - Fall 2017 - 22
Car Wash - Fall 2017 - Overheard Online
Car Wash - Fall 2017 - 24
Car Wash - Fall 2017 - 25
Car Wash - Fall 2017 - Globetrotting
Car Wash - Fall 2017 - 27
Car Wash - Fall 2017 - 28
Car Wash - Fall 2017 - 29
Car Wash - Fall 2017 - 30
Car Wash - Fall 2017 - 31
Car Wash - Fall 2017 - 32
Car Wash - Fall 2017 - 33
Car Wash - Fall 2017 - 34
Car Wash - Fall 2017 - 35
Car Wash - Fall 2017 - Waterway Gas & Wash
Car Wash - Fall 2017 - 37
Car Wash - Fall 2017 - 38
Car Wash - Fall 2017 - 39
Car Wash - Fall 2017 - 40
Car Wash - Fall 2017 - 41
Car Wash - Fall 2017 - 42
Car Wash - Fall 2017 - Rising stars
Car Wash - Fall 2017 - 44
Car Wash - Fall 2017 - 45
Car Wash - Fall 2017 - 46
Car Wash - Fall 2017 - 47
Car Wash - Fall 2017 - 48
Car Wash - Fall 2017 - 49
Car Wash - Fall 2017 - 50
Car Wash - Fall 2017 - You've made it... now what?
Car Wash - Fall 2017 - 52
Car Wash - Fall 2017 - 53
Car Wash - Fall 2017 - 54
Car Wash - Fall 2017 - Kadelyn Burgess, Crew Car Wash
Car Wash - Fall 2017 - Roll up your sleeves
Car Wash - Fall 2017 - 57
Car Wash - Fall 2017 - 58
Car Wash - Fall 2017 - 59
Car Wash - Fall 2017 - 60
Car Wash - Fall 2017 - 61
Car Wash - Fall 2017 - 62
Car Wash - Fall 2017 - 63
Car Wash - Fall 2017 - They say they want a revolution
Car Wash - Fall 2017 - 65
Car Wash - Fall 2017 - 66
Car Wash - Fall 2017 - 67
Car Wash - Fall 2017 - 68
Car Wash - Fall 2017 - 69
Car Wash - Fall 2017 - 70
Car Wash - Fall 2017 - 71
Car Wash - Fall 2017 - 72
Car Wash - Fall 2017 - 73
Car Wash - Fall 2017 - 74
Car Wash - Fall 2017 - 75
Car Wash - Fall 2017 - 76
Car Wash - Fall 2017 - Lessons pave the way to success
Car Wash - Fall 2017 - 78
Car Wash - Fall 2017 - 79
Car Wash - Fall 2017 - 80
Car Wash - Fall 2017 - Car Wash Excellence Summit
Car Wash - Fall 2017 - 82
Car Wash - Fall 2017 - 83
Car Wash - Fall 2017 - 84
Car Wash - Fall 2017 - Carina Spurlock, Mister Car Wash
Car Wash - Fall 2017 - 86
Car Wash - Fall 2017 - 87
Car Wash - Fall 2017 - 88
Car Wash - Fall 2017 - Shaun Nordgaarden, Waterway Gas & Wash
Car Wash - Fall 2017 - 90
Car Wash - Fall 2017 - 91
Car Wash - Fall 2017 - Automotive technology
Car Wash - Fall 2017 - 93
Car Wash - Fall 2017 - 94
Car Wash - Fall 2017 - ... And now I own a car wash
Car Wash - Fall 2017 - 96
Car Wash - Fall 2017 - 97
Car Wash - Fall 2017 - 98
Car Wash - Fall 2017 - “The How of Car Washing”
Car Wash - Fall 2017 - Take a Tour: Wash N Roll
Car Wash - Fall 2017 - 101
Car Wash - Fall 2017 - 102
Car Wash - Fall 2017 - 103
Car Wash - Fall 2017 - 104
Car Wash - Fall 2017 - 105
Car Wash - Fall 2017 - 106
Car Wash - Fall 2017 - 107
Car Wash - Fall 2017 - Blast from the Past
Car Wash - Fall 2017 - 109
Car Wash - Fall 2017 - 110
Car Wash - Fall 2017 - Marketing Minute
Car Wash - Fall 2017 - 112
Car Wash - Fall 2017 - Download It!
Car Wash - Fall 2017 - Ask Champ
Car Wash - Fall 2017 - Top Tweets
Car Wash - Fall 2017 - 116
Car Wash - Fall 2017 - Advertiser Index
Car Wash - Fall 2017 - 118
Car Wash - Fall 2017 - 119
Car Wash - Fall 2017 - 120
Car Wash - Fall 2017 - 121
Car Wash - Fall 2017 - 5 Things
Car Wash - Fall 2017 - cover3
Car Wash - Fall 2017 - cover4
Car Wash - Fall 2017 - outsert1
Car Wash - Fall 2017 - outsert2
Car Wash - Fall 2017 - outsert3
Car Wash - Fall 2017 - outsert4
Car Wash - Fall 2017 - outsert5
Car Wash - Fall 2017 - outsert6
Car Wash - Fall 2017 - outsert7
Car Wash - Fall 2017 - outsert8
Car Wash - Fall 2017 - outsert9
Car Wash - Fall 2017 - outsert10
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