Car Wash - Winter 2015 - (Page 68)
W O M E N I N C A R WA S H
BY LINDSEY QUICK
LINDA PARKER BECAME a part of the Parker family when
she married her husband, Doug. She became a part of the family
business, Parker Engineering, from its inception in 1984. "Our
company was started by Doug's father and mother, Don and
Gayla," she said. "I started working with them - a few years
before the business officially began - when my father-in-law
was inventing coin acceptors for the gambling industry. That's
how it all got started."
In 1994, 10 years after the business began, Linda joined the
business full time.
"I had worked in and out of the business part time until Don had
a major health issue," she said. "At that time, the business needed
to move, and the pressure on Don needed to be lifted." Since
that time, Parker has done nearly everything, from front office
to assembly to trade shows and distribution to troubleshooting.
"Being the owner, you wear many hats," she said. "Most of the
time, all of the hats!"
BALANCING MANY HATS
Parker enjoys all the hats because she's most energized when
she's solving someone's problem.
"My favorite thing is to take an issue that has been causing
someone lots of problems and frustration, and then solve it," she
said. "I will work on a technical issue until we reach a solution."
And Parker admitted that's not always easy to come by.
"There are so many challenges in the car wash industry," she said.
"It is a tough environment for the owners and products. They work
very hard in their businesses in a harsh climate. They have to deal
with lots of regulations, employee issues, and theft and vandalism."
Her respect for those in the car wash industry is obvious.
"Car washers are savvy business people," she said. "That often
SIMPLE WORDS FOR SUCCESS
Parker's appreciation for those who work hard is part of her
nature. Some of the best career advice she's ever received - and
quickly put into practice - is to always treat each individual you
come in contact with as you wish to be treated, she said. "Simple
words that we have based our business on since the beginning,"
Parker said. "There is no perfect product or solution. If we treat each
other with respect, some kind of solution can be found, always!"
CAR WASH MAGAZINE | WWW.CARWASH.ORG |
THERE IS NO PERFECT PRODUCT
OR SOLUTION. IF WE TREAT EACH
OTHER WITH RESPECT, SOME
KIND OF SOLUTION CAN
BE FOUND, ALWAYS!
A FAMILY DOMINATED INDUSTRY
Parker doesn't think of the car wash industry as a male-dominated industry, but rather a family-dominated industry. "There's
a lot of teamwork by families in the car wash industry," she said.
"Walk the aisles of a tradeshow and you see just as many women
and children that are looking at products and asking really great,
Parker said industry events often feel like family reunions
for her. "I love when trade show season rolls around," she said.
"I get to see new and old friends and call it work. How much
better does it get?"
Table of Contents for the Digital Edition of Car Wash - Winter 2015
Letter from the ICA
Meet the Board
By the Numbers
Seven trends affecting the future workforce
Talent development and company culture
The Affordable Care Act in action: Preparing for reporting in 2016
Still stuck in traffic
Car washes in the fast lane
Car Wash Show Europe launch a huge success
Enning, Loogman inducted to Car Wash Hall of Fame
Take a Tour
If it walks like a duck and quacks like a duck…
A gentler approach to damage claims
Women in Car Wash: Linda Parker
Blast from the Past
Women in Car Wash: Mandi Brower
5 ways to build trust in a business
Index of Advertisers
Car Wash - Winter 2015