Car Wash - Winter 2015 - (Page 76)

ask champ... Email your questions to Champ at AskChamp@carwash.org. Dear ChampI'm feeling a bit overwhelmed lat ely with trying to options availab get up to speed le to me. I think on all the marke it's time I put a any suggestions ting marketing team ?! in place... - Jerad in Jackso nville Champ Savage is a marketing expert. It says so right on his business card. He has traveled the world bringing ideas to business owners of all kinds, and his accolades are even more numerous than his passport stamps. Now, Savage lends his expertise exclusively to CAR WASH Magazine and its readers. 76 Jerad, for an ex orbitant fee I wo uld be happy to challenges and take on all of yo make them go aw ur marketing ay. But I digress. As you're pullin g together your masterpiece of one of them wh a marketing team o falls into the ca , make sure you tegory of millenn between 1980 an have ials - the cohort d the mid-2000s of Americans bo an d the largest, m States. rn ost diverse gene ration in the Un Research shows ited that this group is more tech-sa invested more in vvy, creative, ca human capital th reer driven and an previous gene Here's what I've has rations. discovered over the years. They bring fresh perspective It takes a team with a diverse se t of personalities Each person ha and skills to mak s a unique point e great content. of view that is ba up, what was go sed in part on th ing on in the wo eir age - how th rld when they we their thoughts. ey grew re kids, the pop culture that shap ed They're hybrid marketers Millenials are Int ernet natives wh o grew up enga They're accusto ging with multip med to having th le social channe e entire history they know what ls. of human know makes content ledge a click aw fin da ble in the digita media, SEO, lea ay, and l noise. They un d gen, content m derstand how so arketing and PP They value auth cial C all work togeth enticity er. They're not cont ent with being co gs in the machin company they wo e. But if truly ins rk for, they'll sin pired by the g its praises thro Millennials mak ugh every availab e great brand am le social media bassadors; prov keeping it real. outlet. ided, of course, that your compa ny is They speak your audience's langu age Millennials have a purchasing po wer of $1 trillion of millennials is annually. And th only going to ke e B2B buying po ep climbing. If it's not enough you are going to wer to replace your speak to millenn Vanilla Ice joke marketers can en ials, s with Eminem gage your audi references . Mille ence in a though nnial tful, believable, Non-marketing sincere way. is the only marke tin g we know As social media natives, they're used to brands pitching a prod building a relation uct. They're not ship, rather than just comfortabl dialog, it's the on e building a bran ly way they know d together thro how to do it. Fo content marketin ugh r millennials, th g is not the end e present state of a journey. It's of the starting line. CAR WASH MAGAZINE | WWW.CARWASH.ORG | WINTER 2015 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Winter 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Seven trends affecting the future workforce
Talent development and company culture
The Affordable Care Act in action: Preparing for reporting in 2016
Still stuck in traffic
Car washes in the fast lane
Car Wash Show Europe launch a huge success
Enning, Loogman inducted to Car Wash Hall of Fame
Take a Tour
If it walks like a duck and quacks like a duckā€¦
A gentler approach to damage claims
Wash Ideas
Women in Car Wash: Linda Parker
Blast from the Past
Marketing Minute
Women in Car Wash: Mandi Brower
Ask Champ
Download It!
5 ways to build trust in a business
Top Tweets
Safety Tip
Problem Solved
Index of Advertisers
5 Things

Car Wash - Winter 2015

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