Car Wash - Winter 2015 - (Page 9)

LETTER FROM THE ICA THE OFFICIAL PUBLICATION OF INTERNATIONAL CARWASH ASSOCIATION® 230 EAST OHIO STREET SUITE 603 CHICAGO, IL 60611 WWW.CARWASH.ORG +1 (888) 422-8422 INFO@CARWASH.ORG ICA STAFF ERIC WULF CHIEF EXECUTIVE OFFICER EWULF@CARWASH.ORG CLAIRE MOORE CHIEF OPERATING OFFICER CMOORE@CARWASH.ORG CARRIE NORTH DIRECTOR OF SALES CNORTH@CARWASH.ORG MEGAN CLARK DIRECTOR OF MEMBERSHIP MCLARK@CARWASH.ORG LIKE MANY OF you, International Carwash Association has much to be thankful for as we finish the year. By most reports, 2015 will end up being very successful for operators and suppliers alike - as supported by the information gathered through the Wash Count program. In fact, the last two to three years have featured steady to strong growth for many car wash companies. With new auto sales in the United States and Europe on the upswing, we are all hopeful that these results will continue into 2016. International Carwash Association certainly reflected the underlying health of the professional car wash industry in 2015 by experiencing the largest year-over-year percentage increase in attendance at The Car Wash Show in its modern history. We also ended 2015 with increases in membership, WaterSavers and Wash Count participation. Not to be forgotten, the publication you are holding in your hands also reached a highpoint in published pages in its still young existence. But, the highlight of the year was certainly the launch of Car Wash Show Europe. (Included with this edition of CAR WASH Magazine is a special commemorative issue that celebrates the inaugural event that occurred this past October in Amsterdam.) With more than twice the number of attendees as we anticipated, we were amazed by the response to this new concept. More important, and even more satisfying, was the feedback we received during the show and since. My favorite: "Thank you for finally providing the European car wash industry with a home." It was also gratifying to hear from many of the North American operators who attended, who brought back new ideas from a market they had never visited prior - and were excited to make new investments in their own washes as a result. Providing car wash operators with new ideas to grow their business is core to International Carwash Association's mission. Now, with Car Wash Show Europe, we have another valuable venue for that learning to take place. On behalf of our board of directors and staff, I want to thank everyone who was a part of our events and programs in 2015. We value your support, welcome your input and look forward to continuing to do our part to helping you succeed in 2016. Sincerely,   MATT DEWOLF DIRECTOR OF CORPORATE MARKETING & EDITOR-IN-CHIEF MDEWOLF@CARWASH.ORG BOGDAN MANTA DIRECTOR OF SALES - EUROPE BMANTA@CARWASH.ORG SOPHIE SANDERS TRADE SHOW DIRECTOR - EUROPE SSANDERS@CARWASH.ORG MATS VAN MUNSTER EXHIBITION MANAGEMENT - EUROPE MVANMUNSTER@CARWASH.ORG MARY SMITH TRADE SHOW DIRECTOR MSMITH@CARWASH.ORG EDITORIAL & ADVERTISING STAFF JULIE AHLGREN MANAGING EDITOR TROY WOODHAM PUBLISHER HEATHER MCMILLEN SALES MANAGER JASON RUPPERT PUBLICATION DIRECTOR KEVIN TRAN MARKETING GORDON KLASSEN LAYOUT AND DESIGN ADVERTISING SALES JASON BULLOCK, CHRIS CHICCARELLO, KRYS D'ANTONIO, ADAM FIRESTONE, JANET FRANK, BILL LOVETT, DEBBI MCCLANAHAN, JASON RUPPERT, JAMIE WILLIAMS, JASON ZAWADA PUBLISHED BY 5950 NW 1ST PLACE GAINESVILLE, FL 32607 PUBLISHED DECEMBER 2015 ICW-Q0415/1294 FOR ADVERTISING INQUIRIES: PLEASE CONTACT HEATHER MCMILLEN DIRECTLY AT (352) 333-3477. Eric Wulf CEO ewulf@carwash.org +1 (312) 673-4721 © 2015 NAYLOR, LLC. ALL RIGHTS RESERVED. THE CONTENTS OF THIS PUBLICATION MAY NOT BE REPRODUCED BY ANY MEANS, IN WHOLE OR PART, WITHOUT THE PRIOR WRITTEN CONSENT OF THE PUBLISHER. WINTER 2015 | CAR WASH MAGAZINE | WWW.CARWASH.ORG 9 http://WWW.CARWASH.ORG http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Winter 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Seven trends affecting the future workforce
Talent development and company culture
The Affordable Care Act in action: Preparing for reporting in 2016
Still stuck in traffic
Car washes in the fast lane
Car Wash Show Europe launch a huge success
Enning, Loogman inducted to Car Wash Hall of Fame
Take a Tour
If it walks like a duck and quacks like a duck…
A gentler approach to damage claims
Wash Ideas
Women in Car Wash: Linda Parker
Blast from the Past
Marketing Minute
Women in Car Wash: Mandi Brower
Ask Champ
Download It!
5 ways to build trust in a business
Top Tweets
Safety Tip
Problem Solved
Index of Advertisers
5 Things

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