Car Wash - Winter 2015 - (Page 90)

5 THINGS Michelle M. Smith, CPIM, CRP Vice President, Marketing O.C. Tanner THERE'S NO DOUBT we face challenging times in the workplace. Customer expectations have never been higher, yet employee engagement levels are at record lows, and the levels for top performers and high-potential employees have fallen the furthest of any group. Last year, a Right Management survey revealed that 60 percent of employees were planning to leave their current employer, and another 21 percent were actively preparing to leave. As shocking as those figures were, this year the results from the survey were even more stunning - 84 percent of employees plan to leave, and another 9 percent are preparing to leave. You can't avoid addressing these employee issues without seriously risking the health and sustainability of your business. You can't deliver for your customers if you don't have a motivated team in place to do so. Since companies with fewer than 500 employees make up 99 percent of businesses registered in America, the impact of this impending workforce mutiny will be felt most severely by small businesses. 90 5THINGS TO RETAIN TOP TALENT TO ASSIST YOU IN NAVIGATING THIS MINEFIELD, HERE ARE FIVE THINGS TO HELP YOU RETAIN TOP TALENT: 1 IGNITE YOUR COMPANY CULTURE. The keys to a better culture begin with benchmarking the current culture: how it's defined, what it means to employees, and what your organization would like it to be. Randstad's Work Watch survey revealed the top two factors critical to positive company cultures are employee attitudes and effective management. 2 SAY THANKS. Just over half of workers said that aside from compensation and benefits, being appreciated would motivate them to stay in their current position, and 46 percent said they would rather be appreciated than have an opportunity to advance their career, according to a survey conducted by Kelton Research. 3 4 5 DRIVE ENGAGEMENT THROUGH PROGRESS. When workers have the sense they're making headway in their jobs, or when they receive support that helps them overcome obstacles, their emotions are the most positive and their drive to succeed is at its peak. If they feel they're spinning their wheels or encountering roadblocks, their moods and motivation are lowest. SPEND TIME GETTING TO KNOW MILLENNIALS. By 2020, the U.S. workforce will flip from 50 percent baby boomers and 25 percent millennials to 25 percent baby boomers and 50 percent millennials. The FORUM at Northwestern University research revealed that millenials value authenticity, ethics, flexible work environments, operating in teams and clear guidance. RECOGNIZE AND REWARD. Research and case studies prove unequivocally that incentive and recognition programs improve the bottom line and your brand reputation, and employees are far more productive and loyal when they are recognized on a regular basis. CAR WASH MAGAZINE | WWW.CARWASH.ORG | WINTER 2015 http://WWW.CARWASH.ORG

Table of Contents for the Digital Edition of Car Wash - Winter 2015

Letter from the ICA
Meet the Board
By the Numbers
Overheard Online
Seven trends affecting the future workforce
Talent development and company culture
The Affordable Care Act in action: Preparing for reporting in 2016
Still stuck in traffic
Car washes in the fast lane
Car Wash Show Europe launch a huge success
Enning, Loogman inducted to Car Wash Hall of Fame
Take a Tour
If it walks like a duck and quacks like a duckā€¦
A gentler approach to damage claims
Wash Ideas
Women in Car Wash: Linda Parker
Blast from the Past
Marketing Minute
Women in Car Wash: Mandi Brower
Ask Champ
Download It!
5 ways to build trust in a business
Top Tweets
Safety Tip
Problem Solved
Index of Advertisers
5 Things

Car Wash - Winter 2015