College Services - Summer 2017 - 41

Cultivating a campus of
sustainable transportation
BY SEAN HENNESSEY

F

2

Sean Hennessey is a recent graduate from the
University of North Carolina Wilmington.  While
studying Marketing Strategy, he was a
Marketing Assistant for the university's auxiliary
services.  He would like to thank Megan
Allred and Nick Cannon from UNCW for their
continued support.

or years at the University of North
Carolina Wilmington, there have been
concerns over the state of bicycle usage
on campus, as many on-campus residents tend
to bring their own bicycles when making the
move to Wilmington. Unfortunately, most of
these students overestimate how much they
will actually use their bikes. The result is a
significant number of rusty, abandoned bikes
attached to racks and trees. Not only does
this taint the beauty of UNCW's campus, but
it also condones a lack of accountability by
the student body. Nick Cannon, Alternative
Transportation Coordinator for the university,
spearheaded the implementation of a bike
share program for the university. He hoped
such a program would achieve two main
goals. First, it would reduce the number of
unused bicycles on campus. Second, students
would have more opportunities to take part in
sustainable transportation.

Partnering with The Gotcha Group, Cannon
created Hawk Wheels Bike Share. The partnership sought to create an improved, cost-effective bicycle infrastructure for the university.
The program stresses convenience for students. There are eight bike stations strategically placed across campus. Through back-end
support provided by Social Bicycles, bikes are
equipped with a solar-powered keypad and
compatibility with a mobile app. Users can
enter their personalized PIN with ease when
checking out a bike. They can also reserve a

bike for up to ten minutes through the mobile
app, as well as place it on hold for 30 minutes
if they need to make a stop along their ride.
Users can also view metrics of their ride like
usage time, distance traveled, and calories
burned. The web application can also provide
insight on the environmental impact of finding an alternative to driving. The two most
significant measures are the costs saved from
using fuel and the amount of carbon emissions
reduced.
Hawk Wheels Bike Share has already had a
significant impact on campus. There are measurable health, environmental, and economic
benefits of the program's usage. Here are some
significant numbers from its first three months:
* Over 11,000 rides by Hawk Wheels users.
* Over 700 active users and growing!
* Users have biked nearly 7,000 miles on a
campus that is only one square mile.
* Over 6,500 lbs. of carbon reduction. This
equates to the carbon emissions from using
325 gallons of gasoline.
* 275,000 calories burned. When living five
miles from the beach, a year-round beach
bod is almost a requirement!
* Over $4,000 saved from not driving a singleoccupancy vehicle.
Beyond the health and environmental benefits of Hawk Wheels, the first three months of
the program has created a shift in culture within
the university. For instance, commuter students who park on the edge of campus are now
able to use a Hawk Wheels bike to get to the
heart of campus faster. Thus, those assigned to
so-called "inconvenient parking" can see Hawk
Wheels as a practical alternative to change their
perception of their parking location. Collecting
data from Hawk Wheels has helped to evaluate
station locations. The department can visualize
information to improve this service for students
as it continues to grow. For example, the following diagram illustrates the proportion of
rides by start and endpoint.

E NRIC HING THE C AMPUS E XPE RIE NC E. | www.nac as .o r g

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Table of Contents for the Digital Edition of College Services - Summer 2017

Opening Remarks: Presidential Perspective
Future-proofing your organization’s leadership
Perspectives on strong campus housing partnerships from both sides of the table
Achieving institutional excellence through collaborative sustainability efforts
New partners for new ventures
Corporate Partnerships: Focus on university partnership
Partnerships and possibilities: Working together to bring a food truck to campus
What vendors wish we knew
Partnerships key to addressing food insecurity at WSU
Student Author Contest winners
Partnership at its core: Arizona State University's Sun Devil Fitness Complex and the Downtown YMCA
In Closing Executive Summary
Professional Development Calendar
Advertisers Index/Advertisers.com
College Services - Summer 2017 - intro
College Services - Summer 2017 - belly1
College Services - Summer 2017 - belly2
College Services - Summer 2017 - cover1
College Services - Summer 2017 - cover2
College Services - Summer 2017 - 3
College Services - Summer 2017 - 4
College Services - Summer 2017 - 5
College Services - Summer 2017 - Opening Remarks: Presidential Perspective
College Services - Summer 2017 - 7
College Services - Summer 2017 - 8
College Services - Summer 2017 - 9
College Services - Summer 2017 - Future-proofing your organization’s leadership
College Services - Summer 2017 - 11
College Services - Summer 2017 - Perspectives on strong campus housing partnerships from both sides of the table
College Services - Summer 2017 - 13
College Services - Summer 2017 - 14
College Services - Summer 2017 - 15
College Services - Summer 2017 - 16
College Services - Summer 2017 - 17
College Services - Summer 2017 - 18
College Services - Summer 2017 - Achieving institutional excellence through collaborative sustainability efforts
College Services - Summer 2017 - 20
College Services - Summer 2017 - 21
College Services - Summer 2017 - 22
College Services - Summer 2017 - New partners for new ventures
College Services - Summer 2017 - 24
College Services - Summer 2017 - 25
College Services - Summer 2017 - 26
College Services - Summer 2017 - 27
College Services - Summer 2017 - Corporate Partnerships: Focus on university partnership
College Services - Summer 2017 - 29
College Services - Summer 2017 - Partnerships and possibilities: Working together to bring a food truck to campus
College Services - Summer 2017 - 31
College Services - Summer 2017 - What vendors wish we knew
College Services - Summer 2017 - 33
College Services - Summer 2017 - 34
College Services - Summer 2017 - Partnerships key to addressing food insecurity at WSU
College Services - Summer 2017 - 36
College Services - Summer 2017 - 37
College Services - Summer 2017 - Student Author Contest winners
College Services - Summer 2017 - 39
College Services - Summer 2017 - 40
College Services - Summer 2017 - 41
College Services - Summer 2017 - 42
College Services - Summer 2017 - 43
College Services - Summer 2017 - 44
College Services - Summer 2017 - Partnership at its core: Arizona State University's Sun Devil Fitness Complex and the Downtown YMCA
College Services - Summer 2017 - 46
College Services - Summer 2017 - In Closing Executive Summary
College Services - Summer 2017 - 48
College Services - Summer 2017 - Professional Development Calendar
College Services - Summer 2017 - Advertisers Index/Advertisers.com
College Services - Summer 2017 - cover3
College Services - Summer 2017 - cover4
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