College Services - Summer 2017 - 46

AUGUST 15, 2017 MARKS THE
10-YEAR ANNIVERSARY OF
THE OPENING OF ASU'S DOWNTOWN
the impact of ASU students' substantial investment. ASU students taxed themselves a per
semester fee to construct facilities on four ASU
campuses. The cost of these facilities surpassed
$100 million dollars of which $24 million dollars
was earmarked for the Downtown Phoenix facility. Maximizing the value of the ASU student
dollar depended on capitalizing on what the
YMCA facility had in-house.
Another benefit of the partnership was the
ability to share some operational costs that
served both memberships. Towel service, for
example, requires a monthly investment in
towels, laundry detergent, utilities and labor.
These costs could be split for the purpose of
the larger good.
While the YMCA had also invested in modernizing and upgrading its facilities and equipment,
the advent of shiny new facilities and modern
equipment for YMCA members in the SDFC lent
itself to increased monthly membership for
the YMCA. Collectively, the diversity and sheer
amount of cardio and strength equipment available in the YMCA and the SDFC provided ample
opportunity for both memberships to work out
at times convenient to them.
Perhaps most importantly, the educational
milieu that is created by having aspiring nurses,
attorneys, educators, social workers, broadcasters and more in the same space with practitioners of those careers, is priceless. Whether it
happens on the SDFC basketball court for noontime hoops or in the YMCA's Hoppin Lounge
during coffee in the morning, the interactions
between members of the downtown community
and the students attending ASU are exactly the
type of environment that leads to civic engagement, cultural understanding and career and
professional development. The fact that this
space exists as part of a fitness community
advances the notion that health and well-being
are at the center of healthy communities.

46

CO LLEGE SERVI CE S | SUM M E R 2017

There are certainly challenges in operating
these facilities under the partnership agreement. At our core, Sun Devil Fitness and the
YMCA each target and serve different populations in the Downtown Phoenix area. ASU serves
the students, faculty, staff and affiliates of ASU.
The YMCA focuses on the non-ASU residents
and businesses in Downtown Phoenix.
From a business perspective, we operate
under different funding models. The SDFC is
supported by student fees and optional memberships from Faculty/staff and affiliates, the vast
majority of revenue coming from student fees.
The YMCA depends on monthly membership
renewals from its members, which requires them
to continuously sell themselves and their service
as a place to be. Like all not-for-profits, the YMCA
also has its fundraising campaigns that assist
with operational expenses and major projects.
Policies and procedures vary between the
two facilities. The differences in both our target
populations and business models impacted the
policies and protocols by which we operate. For
example, the SDFC business model stipulates
that group fitness classes are fee based; members can choose to pay for and access group
fitness, or they can opt not to. The YMCA membership model includes access to group fitness
classes within their "all-in-one" membership
model. This created an operational difference in
how we offer group fitness. On the one hand, the
SDFC had to verify membership into SDFC group
fitness classes. On the other hand, YMCA members expected access to group fitness classes
as a function of their membership. Not a great
scenario for developing a common policy.
One might ask why we didn't just adopt the
other's membership model. In fact, that was
both asked and investigated. The challenge
with that approach is that both the Lincoln
Family Downtown YMCA and the Downtown
Sun Devil Fitness Complex were part of larger

PHOENIX CAMPUS. FROM ITS INCEPTION,
PARTNERSHIP HAS BEEN ITS CORE
PRINCIPLE. . . . LIKE THE PARTNERSHIP
PRINCIPLES THAT GUIDED THE
DOWNTOWN PHOENIX CAMPUS, MUTUAL
BENEFIT SHAPED THE DEVELOPMENT OF
THE SUN DEVIL FITNESS COMPLEX AND THE
PARTNERSHIP WITH THE LINCOLN FAMILY
DOWNTOWN YMCA THAT HELPED GUIDE
ITS CONSTRUCTION.
organizations that served members beyond our
two facilities. The Downtown SDFC is one of four
facilities that ASU students, faculty and staff have
access to. The Lincoln Family Downtown YMCA is
one of 26 YMCAs in the valley that serve members across the valley. This prevented us from
creating our own best solutions to our operational challenges. Our choice was to be different
from each other, or to be different within our own
organizations. In the end, each of us stayed true
to our philosophical calling, and we learned to
live with the challenges that created in our space.
The result has been a partnership that serves
the downtown community well. It's not a perfect
match, but the talented and thoughtful leaders
of each organization have overcome the operational challenges of the partnership and capitalized on common core principles. Each share a
commitment to serve their members to the best
of their ability; in doing so, they add value to the
Downtown Phoenix community and contribute
to its rebirth as a vibrant, active, cultural center
that all Phoenicians can be proud of.
Chad C. Ellsworth is Director of Wellness at
ASU-Polytechnic Sun Devil Fitness Complex.



Table of Contents for the Digital Edition of College Services - Summer 2017

Opening Remarks: Presidential Perspective
Future-proofing your organization’s leadership
Perspectives on strong campus housing partnerships from both sides of the table
Achieving institutional excellence through collaborative sustainability efforts
New partners for new ventures
Corporate Partnerships: Focus on university partnership
Partnerships and possibilities: Working together to bring a food truck to campus
What vendors wish we knew
Partnerships key to addressing food insecurity at WSU
Student Author Contest winners
Partnership at its core: Arizona State University's Sun Devil Fitness Complex and the Downtown YMCA
In Closing Executive Summary
Professional Development Calendar
Advertisers Index/Advertisers.com
College Services - Summer 2017 - intro
College Services - Summer 2017 - belly1
College Services - Summer 2017 - belly2
College Services - Summer 2017 - cover1
College Services - Summer 2017 - cover2
College Services - Summer 2017 - 3
College Services - Summer 2017 - 4
College Services - Summer 2017 - 5
College Services - Summer 2017 - Opening Remarks: Presidential Perspective
College Services - Summer 2017 - 7
College Services - Summer 2017 - 8
College Services - Summer 2017 - 9
College Services - Summer 2017 - Future-proofing your organization’s leadership
College Services - Summer 2017 - 11
College Services - Summer 2017 - Perspectives on strong campus housing partnerships from both sides of the table
College Services - Summer 2017 - 13
College Services - Summer 2017 - 14
College Services - Summer 2017 - 15
College Services - Summer 2017 - 16
College Services - Summer 2017 - 17
College Services - Summer 2017 - 18
College Services - Summer 2017 - Achieving institutional excellence through collaborative sustainability efforts
College Services - Summer 2017 - 20
College Services - Summer 2017 - 21
College Services - Summer 2017 - 22
College Services - Summer 2017 - New partners for new ventures
College Services - Summer 2017 - 24
College Services - Summer 2017 - 25
College Services - Summer 2017 - 26
College Services - Summer 2017 - 27
College Services - Summer 2017 - Corporate Partnerships: Focus on university partnership
College Services - Summer 2017 - 29
College Services - Summer 2017 - Partnerships and possibilities: Working together to bring a food truck to campus
College Services - Summer 2017 - 31
College Services - Summer 2017 - What vendors wish we knew
College Services - Summer 2017 - 33
College Services - Summer 2017 - 34
College Services - Summer 2017 - Partnerships key to addressing food insecurity at WSU
College Services - Summer 2017 - 36
College Services - Summer 2017 - 37
College Services - Summer 2017 - Student Author Contest winners
College Services - Summer 2017 - 39
College Services - Summer 2017 - 40
College Services - Summer 2017 - 41
College Services - Summer 2017 - 42
College Services - Summer 2017 - 43
College Services - Summer 2017 - 44
College Services - Summer 2017 - Partnership at its core: Arizona State University's Sun Devil Fitness Complex and the Downtown YMCA
College Services - Summer 2017 - 46
College Services - Summer 2017 - In Closing Executive Summary
College Services - Summer 2017 - 48
College Services - Summer 2017 - Professional Development Calendar
College Services - Summer 2017 - Advertisers Index/Advertisers.com
College Services - Summer 2017 - cover3
College Services - Summer 2017 - cover4
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