@MPIGNY - Spring/Summer 2018 - 8

#feature

THE

A Z OF CES
TO

BY CHRISTINA CONWAY

C

PHOTOS BY CHRISTINA CONWAY

ES is the world's gathering place for all who
thrive on the business of consumer technologies.
"Large and small companies from around the
globe came to Las Vegas to use CES 2018 to
launch technologies that will change our world,"
said Gary Shapiro, president and CEO, Consumer
Technology Association (CTA). It is the global stage where
next-generation innovations are introduced to the marketplace.
As the largest hands-on event of its kind, CES features all
aspects of the industry.
So, how large is large? CES 2018 spanned over 2.75 million
net square feet of exhibit space - the largest show floor in
the show's 51 year history. From January 9-12, the dazzling
Las Vegas strip was home to more than 3,900 exhibitors, 300
conference sessions, over 170,000 attendees, and technology
innovations from around the world.
Practically all of Las Vegas is devoted to CES that week.
Supply and demand for hotels brings rates for average rooms
from $65 to $650 per night during peak show days. Further, the
show expands beyond the convention center, spilling into the
LVCC parking lot with brand activations and spreading to eleven
official venues. To help navigate, the venues are grouped into
three geographical areas: Tech East, Tech West and Tech South.

8

@MPIGNY SPRING/SUMMER 2018

My first CES, I was so excited to see what one of the
legendary "million dollar" booths looked like. To be honest
I was a little disappointed. I'll admit I was expecting sparkle
with a splash of razzle dazzle. Instead, I discovered what
I already knew deep down inside - tradeshows are expensive!
In the massive, "million dollar" booths, it takes a lot to
carpet all of that square footage, keep it clean, run electrical
and set up walls that have graphics printed on them. All of
this money is spent before one product is showcased and
before one employee flies in to town to demonstrate the
newest innovation.
As the show grows, Las Vegas is growing right with it. The
Las Vegas Convention Center is undergoing an expansion and
renovation. The $1.4 billion project broke ground last month
and is scheduled to be completed in 2023. Additionally, Aria
hotel-casino has unveiled its convention center expansion.
The additional 200,000 square feet of flexible meeting space is
highlighted by indoor/open-air verandas with views of The Park
and T-Mobile Arena and non-traditional meeting areas such as
the discreetly marked Cypress Executive Lounge. @

Christina Conway is experiential marketing manager at
Humanscale and director of marketing for MPIGNY.



Table of Contents for the Digital Edition of @MPIGNY - Spring/Summer 2018

PRESIDENT’S MESSAGE
DON’T JUST MAKE A PLAN – USE IT!
THE A TO Z OF CES
WHAT’S ON YOUR NYC BUCKET LIST?
MPIGNY WANTS YOU!
QUICK TIPS: RENOVATIONS REPORT AND TRAVEL TRENDS
NOTES FROM THE FIELD
ESCAPE SOUTH
NEW MEMBERS
ADVERTISERS’ INDEX
@MPIGNY - Spring/Summer 2018 - Intro
@MPIGNY - Spring/Summer 2018 - cover1
@MPIGNY - Spring/Summer 2018 - cover2
@MPIGNY - Spring/Summer 2018 - 3
@MPIGNY - Spring/Summer 2018 - 4
@MPIGNY - Spring/Summer 2018 - PRESIDENT’S MESSAGE
@MPIGNY - Spring/Summer 2018 - DON’T JUST MAKE A PLAN – USE IT!
@MPIGNY - Spring/Summer 2018 - 7
@MPIGNY - Spring/Summer 2018 - THE A TO Z OF CES
@MPIGNY - Spring/Summer 2018 - WHAT’S ON YOUR NYC BUCKET LIST?
@MPIGNY - Spring/Summer 2018 - 10
@MPIGNY - Spring/Summer 2018 - 11
@MPIGNY - Spring/Summer 2018 - MPIGNY WANTS YOU!
@MPIGNY - Spring/Summer 2018 - QUICK TIPS: RENOVATIONS REPORT AND TRAVEL TRENDS
@MPIGNY - Spring/Summer 2018 - 14
@MPIGNY - Spring/Summer 2018 - 15
@MPIGNY - Spring/Summer 2018 - NOTES FROM THE FIELD
@MPIGNY - Spring/Summer 2018 - ESCAPE SOUTH
@MPIGNY - Spring/Summer 2018 - ADVERTISERS’ INDEX
@MPIGNY - Spring/Summer 2018 - cover3
@MPIGNY - Spring/Summer 2018 - cover4
@MPIGNY - Spring/Summer 2018 - outsert1
@MPIGNY - Spring/Summer 2018 - outsert2
@MPIGNY - Spring/Summer 2018 - outsert3
@MPIGNY - Spring/Summer 2018 - outsert4
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https://www.nxtbookmedia.com