@MPIGNY - Spring 2015 - (Page 21)
LAUNCHES A NEW SHOW
FORMAT THIS SUMMER
BY MARGARET VICTOR
Photo by Chris Cooper
n consultation with the industry, and
members of the U.S. Advisory Board
who identified the need for trade shows
to prioritize the amount of face-to-face
time that meeting suppliers secure with
elite buyers as part of their attendance (in
the most cost effective way), Reed Travel
Exhibitions has launched ibtm america - a
brand new trade show experience that
achieves these objectives.
The new show format will accommodate
250 international and U.S. suppliers who
will meet with 250 of the most prestigious
planners in the global meetings industry.
Both buyers and suppliers will be doing
business inbound and outbound from the U.S.
Hosted buyers will be a mixture of planners
from the corporate, association, incentive,
governmental and agency sectors.
The four core elements of the new
* Exhibitors and buyers will take part
in a mutual match system for their
appointment diary. This means both
parties choose who they wish to do
business with; this is the first time
exhibitors have been given this option.
BUYERS WILL TAKE PART
IN A MUTUAL MATCH
SYSTEM FOR THEIR
* Hosted buyers will be rigorously prequalified, personally invited and will
include the most senior decision-makers
with guaranteed purchasing power.
* There will be more touchpoints with
times, building on the request from the
market for more community engagement.
* We will introduce a new show layout.
All exhibitors will be on an equal-level
playing field - each meeting pod is the
same and everything is included in
The 8-foot-by-8-foot, all-inclusive
meeting pods will be ready for the arrival
of the exhibitor and there will be no more
additional costs associated with set
up or tear down, no freight or drayage
giving a hassle-free way to exhibit. Each
hosted buyer will have 30 pre-scheduled
appointments, giving exhibitors a similar
schedule of meetings over the course of
the event. Building further connections,
the community of ibtm america will join
together for personalized networking
events, and the inspirational ibtm
professional Knowledge Forum.
To find out more about ibtm america 2015,
please visit www.ibtmamerica.com. @
ibtm une 9- e West
Corm icago, IL
buyers as everyone will be together at all
Table of Contents for the Digital Edition of @MPIGNY - Spring 2015
Ask the Board What Is Your Ultimate Travel Destination?
President’s Message by Carvie Gillikin
Building a Strong Team
Healthy Habits for the Home Office
Incentivize Me: The Road to Incentive Trip Recovery
Glamping Across the Usa and Abroad
14 Personal Branding With Ceci Johnson
Member Spotlight a Conversation With Alesia Lawson
Meeting and Event Trends: Let’s Get Engaged!
Day in the Life Exploring London With Deborah Kelly
Meetings Industry Building Global Momentum
18 Shades of Green
Ibtm America Launches a New Show Format This Summer
Notes From the Field
Javits Center Debuts a New Look, Feel for Nyc Meetings
Meeting in Detroit
Iceland Offers Endless Ideas for Events
@MPIGNY - Spring 2015