@MPIGNY - Summer 2016 - (Page 6)

#feature BUILDING yOUR PERSONAL by sarah l. stewart J ust four months after launching her own event planning business, Liz King found herself smack in the middle of Midtown Manhattan's Javits Center, hosting an interactive social media lounge for the BizBash Expo New York 2010. The massive trade show was King's first, and as thousands of more-experienced planners roamed the convention center floor and sought her 6 @MPIGNY SUMMER 2016 advice about tapping the potential of social media, King secretly wondered, "How am I allowed to be here?" The answer: personal branding. Liz King Events (the business) began as @lizkingevents (the Twitter handle), little more than a forum for the Columbia University events planner to connect and learn about the industry in her spare time. But in an era when Twitter's popularity was growing exponentially, King quickly became an online resource for fellow planners and earned a reputation as a social media guru of the event-planning world. People began requesting King's planning services - before she had even started a business of her own. "I was branding myself before I knew that I was," says King, whose social media presence has since grown to nearly 20,000 Twitter followers. "I just remember looking around (the expo) and thinking, 'This is the power of social media right here.'"

Table of Contents for the Digital Edition of @MPIGNY - Summer 2016

PRESIDENT’S MESSAGE BY SUZANNE MEDCALF
BUILDING YOUR PERSONAL BRAND
MPIGNY @ WEC
CREATE A HEALTHY HOME OFFICE THIS SUMMER
THE EVOLUTION OF GAMING VENUES FOR MEETINGS & EVENTS
MEET THE 2016-2017 MPIGNY BOARD OF DIRECTORS
THOUGHT LEADERSHIP A SPOTLIGHT ON TOP MEETING TRENDS
NOTES FROM THE FIELD
FROM THE BEACH TO THE BAY
NEW MEMBERS
ADVERTISERS’ INDEX

@MPIGNY - Summer 2016

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