FLEETSolutions - March/April 2014 - (Page 23)

Risk Management Rear-End Collisions: In Search Of One Extra Second D ROVE . APP E.A.C ONE OF THE BIGGEST problems on the road for fleet managers is rear-end collisions. Benchmarking studies consistently place this type of collision among the top five concerns. Thankfully, it's also one of the few problems that training, technology, and preparation can virtually eliminate. Speeding, following too closely, and driver fatigue are all parts of the problem, but the big culprit is distracted driving. According to research published by the National Highway Traffic Safety Administration (NHTSA) and the Virginia Tech Transportation Institute, driver distractions were the contributing factor in 93 percent of rear-end collisions. Studies (such as the Analysis of Rear-End Crashes and Near-Crashes in the 100-Car Naturalistic Driving Study to Support Rear-Signaling Countermeasure Development by NHTSA in 2007) have consistently shown that drivers who take their eyes off of the road for two seconds or more put themselves at great risk of hitting the vehicle in front of them. According to the 2007 survey, most rear-end collisions occur in daylight, in clear, dry weather, and on straight and level roads. In fact, the most common situation was where the driver who caused the collision was decelerating in a traffic lane. In other words, while it is important to train drivers to allow for a proper following distance and to maintain an escape space, it's even more important to remind them to keep 100 percent of their focus on the road. Common distractions like talking or texting on the phone, eating, talking to a passenger, adjusting radio or climate controls, looking at the GPS, or simply daydreaming, all take away from the level of focus necessary for safe driving. Rear-end collisions are not only prevalent and costly, but extremely dangerous as well. "In human terms, rearend collisions are one of the most injurious types of collisions," explained Mark Olson, President of Kinetech, a company that develops safety products. "Spinal column ▼ By Gary Wien FLEETSolutions The Magazine for Fleet Management 23

Table of Contents for the Digital Edition of FLEETSolutions - March/April 2014

NAFA in the News
Salary Survey — Portrait of the Profession
The Need for Self-Promotion
Rear-End Collisions: In Search of One Extra Second
The Damage: Coexisting With Failing Infrastructure
Official 2014 I&E Preview
University Fleet Panel
Safety First: Cell Phone Distracted Driving Policies Have No Negative Impact on Productivity
The Value of Continuity Planning and Succession Planning
Index to Advertisers
Club NAFA: Congratulations, 2014 Member Inductees!

FLEETSolutions - March/April 2014

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