Advisor Today - November/December 2016 - 8

from the editor
By Ayo Mseka

Advisor Today Goes All-Digital!

A

dvisor Today will become a digital-only magazine, beginning with the
January/February 2017 issue. This move will enable us to substantially
enhance the magazine and make it a more valuable resource for you and the
clients you serve.
The magazine will keep its name, Advisor Today, and will continue to be
published six times a year. It will be available via www.Advisortoday.com, as
well as on tablets and other portable devices.
With the move to an all-digital platform, you will continue to get the same great
content that has set Advisor Today apart from the rest for more than 100 years:
feature articles that inform and inspire, techniques that the best in the business
use to attract a steady stream of high-quality prospects, innovative sales ideas that
expedite the client-acquisition process, insightful interviews with industry greats
on what it takes to succeed, expert advice on the most troubling aspects of your
business and proven techniques for managing your day-to-day operations. Also in
the lineup for 2017 are some of your most treasured favorites, such as a look at the
lighter side of life and the thought-provoking Back Page.
High-tech, High-touch
But with an all-exclusive online platform, you get even more: the latest industry
news and trends and how they affect your business, as well as frequent legislative
and regulatory updates. Also, we will be able to receive immediate feedback
from you, which will enhance our ability to provide you with information that
caters to your specific editorial needs. In addition, it will be easier for you to
gain access to past issues of the magazine and share articles of interest with your
prospects, clients and colleagues.
At Advisor Today, we are committed to maintaining the high editorial
standards that have made the magazine a top NAIFA benefit and one of the best
publications in the industry. We know that it is a tool you have come to rely upon
for the strategies you need to thrive in a business environment that is marked
by constant change. As the pace of change accelerates, we believe that an online
platform is our best chance to give you precisely what you need: customized
solutions that help you master emerging opportunities.
We are excited about this new development at Advisor Today and look
forward to hearing from you. We wish you great success during
this holiday season and even greater success in 2017.

ADVISOR TODAY
Editor-in-Chief
Ayo Mseka; amseka@naifa.org
703-770-8204
Publication and Circulation Coordinator
Tara Laptew; tlaptew@naifa.org
703-770-8207
NAIFA
Kevin Mayeux, Esq., CAE, CEO
kmayeux@naifa.org; 703-770-8101
Michael Gerber, COO & General Counsel
mgerber@naifa.org; 703-770-8190
Diane Boyle, SVP, Government Relations
dboyle@naifa.org; 703-770-8252
John Boyle, AVP, Professional
Development & Education
jboyle@naifa.org; 703-770-8267
Magenta Ishak, VP, Political Affairs
mishak@naifa.org; 703-770-8152
Jennifer Cassidy, VP, Finance
jcassidy@naifa.org; 703-770-8125
Sheila Owens, VP, Communications
and Marketing
sowens@naifa.org; 703-770-8112
Diane Powers, VP, Professional
Development and Education
dpowers@naifa.org; 703-770-8226
Mark Rogers, VP, Information Services
mrogers@naifa.org; 703-770-8130
Brian Steiner, VP, Business Development
& Strategic Partnerships
bsteiner@naifa.org; 703-770-8220
Gary Sanders, Counsel and VP
Government Relations
gsanders@naifa.org; 703-770-8192
Michele Grassley Clarke, VP, Membership
and Association Services
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Published November 2016/NAI-S0616/3186
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NAIFA's Advisor Today (ISSN 1529-823X) is published bi-monthly by the National Association of Insurance and Financial Advisors Service Corporation, 2901 Telestar Court, Falls Church, VA 22042-1205. Telephone:
703-770-8100. Periodicals postage paid at Falls Church, VA, and at additional mailing offices. POSTMASTER: Please send all change-of-address forms to: Advisor Today Data Processing Department, Membership
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php/client-support/ and click on "Article Reprints" under "Advertisers" in the left-hand navigation bar.
NAIFA's Advisor Today articles do not constitute insurance, financial, investment, tax, legal, accounting or other professional services by the publisher, NAIFA, or the articles' authors. The facts and opinions in NAIFA's
Advisor Today articles represent their authors' views and are not necessarily endorsed by the publisher or NAIFA, unless indicated. While NAIFA's Advisor Today tries to provide accurate reporting, the accuracy of
the information in NAIFA's Advisor Today is not guaranteed. NAIFA's Advisor Today reminds readers to ensure that the manner in which they sell insurance and other financial products, and the advertising and sales
materials they use, comply with state, federal, and FINRA/SEC requirements, and the compliance rules of the insurance and other financial services companies they represent. If in doubt about compliance issues,
check with your company. The publisher and NAIFA disclaim all liability for claims or damages that may result from errors in the magazine. NAIFA's Advisor Today will attempt to correct material errors brought to its
attention through appropriate errata. The publisher and NAIFA do not endorse the advertisers in NAIFA's Advisor Today, or the advertised products and services, unless indicated. The publisher
and NAIFA have not assessed the accuracy of any advertisement or the quality of any advertised product or service. The publisher and NAIFA disclaim all liability for claims or damages that
may result from transactions with NAIFA's Advisor Today's advertisers or from the purchase or use of advertised products or services.

8 ADVISOR TODAY | November/December 2016


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Advisor Today - November/December 2016

Table of Contents for the Digital Edition of Advisor Today - November/December 2016

FROM THE EDITOR
VIEWPOINT
NEW PRODUCTS
I Love My Job, But I Don’t Want to Do it Forever!
Building a Practice You Love
The New American Dream
A New View of Retirement
College Education Funding: Helping Clients Evaluate What’s Best
Portfolio Allocations for New Market Conditions
Leveraging the Power of Study Groups
An Interview with MassMutual’s James Ocampo on Critical Illness Insurance
Start with “Why”
Best Practices for Selling Group LTCI
From Yes to Success
Meet NAIFA’s New President
NAIFA’s 2016 Performance + Purpose Conference
NAIFA GOVERNMENT RELATIONS
4 Ways to Build an Effective Email Marketing System
ADVERTISER INDEX
BACK PAGE
Advisor Today - November/December 2016 - cover1
Advisor Today - November/December 2016 - cover2
Advisor Today - November/December 2016 - 1
Advisor Today - November/December 2016 - 2
Advisor Today - November/December 2016 - 3
Advisor Today - November/December 2016 - 4
Advisor Today - November/December 2016 - 5
Advisor Today - November/December 2016 - 6
Advisor Today - November/December 2016 - 7
Advisor Today - November/December 2016 - FROM THE EDITOR
Advisor Today - November/December 2016 - 9
Advisor Today - November/December 2016 - VIEWPOINT
Advisor Today - November/December 2016 - NEW PRODUCTS
Advisor Today - November/December 2016 - 12
Advisor Today - November/December 2016 - I Love My Job, But I Don’t Want to Do it Forever!
Advisor Today - November/December 2016 - Building a Practice You Love
Advisor Today - November/December 2016 - The New American Dream
Advisor Today - November/December 2016 - A New View of Retirement
Advisor Today - November/December 2016 - College Education Funding: Helping Clients Evaluate What’s Best
Advisor Today - November/December 2016 - 18
Advisor Today - November/December 2016 - Portfolio Allocations for New Market Conditions
Advisor Today - November/December 2016 - 20
Advisor Today - November/December 2016 - Leveraging the Power of Study Groups
Advisor Today - November/December 2016 - 22
Advisor Today - November/December 2016 - 23
Advisor Today - November/December 2016 - An Interview with MassMutual’s James Ocampo on Critical Illness Insurance
Advisor Today - November/December 2016 - 25
Advisor Today - November/December 2016 - Start with “Why”
Advisor Today - November/December 2016 - 27
Advisor Today - November/December 2016 - Best Practices for Selling Group LTCI
Advisor Today - November/December 2016 - 29
Advisor Today - November/December 2016 - From Yes to Success
Advisor Today - November/December 2016 - 31
Advisor Today - November/December 2016 - Meet NAIFA’s New President
Advisor Today - November/December 2016 - 33
Advisor Today - November/December 2016 - 34
Advisor Today - November/December 2016 - 35
Advisor Today - November/December 2016 - 36
Advisor Today - November/December 2016 - 37
Advisor Today - November/December 2016 - NAIFA’s 2016 Performance + Purpose Conference
Advisor Today - November/December 2016 - 39
Advisor Today - November/December 2016 - 40
Advisor Today - November/December 2016 - 41
Advisor Today - November/December 2016 - 42
Advisor Today - November/December 2016 - 43
Advisor Today - November/December 2016 - 44
Advisor Today - November/December 2016 - NAIFA GOVERNMENT RELATIONS
Advisor Today - November/December 2016 - 4 Ways to Build an Effective Email Marketing System
Advisor Today - November/December 2016 - ADVERTISER INDEX
Advisor Today - November/December 2016 - BACK PAGE
Advisor Today - November/December 2016 - cover3
Advisor Today - November/December 2016 - cover4
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