Asphalt Pavement Magazine - January/February 2016 - (Page 33)

SuStainability e t a r o p r o C SuStainability RepoRtS A framework for communicating about your sustainability program to stakeholders By William Paddock few months ago, I was invited to attend a strategic planning session with a large global company. The topic of conversation was how the company could stay in front of sustainability rankings such as the Dow Jones Sustainability Index (DJSI), Carbon Disclosure Project Leadership Index, FTSE4GOOD, and the Newsweek Green 500. The dialogue centered on management gaining a better understanding of the rankings themselves, how to score well, and how to maintain high scores year after year. These third-party rankings, and others like them, are often the framework used to communicate a company's sustainability efforts to its stakeholders - customers, employees, investors, vendors, and more. About an hour into the discussion, after a presentation on key performance indicators such as carbon, energy, waste, and water management, as well as social issues like ethics training and return to work rates after child birth, a senior manager waved his hand and shouted, "Hold up, hold up, you mean to tell me all these things fall under sustainability? I thought this only had to do with recycling." Sustainability is more than just being "green." It is a concept founded on three pillars: economic, environmental, and social efforts. Communicating a company's sustainability efforts, through a corporate sustainability report and other communication vehicles, is key to ensuring internal stakeholders, such as the senior manager, are in step with the organization's sustainability goals, and that external stakeholders understand the full breadth of efforts made by the company. Managing Sustainability As a sustainability consultant, I work in the poultry, carpet, furniture, plumbing, building materials, and door industries, among others. Spanning different industries exposes me to different issues and challenges organizations face when working on sustainability. However, most people don't realize that the issues are in fact rather similar, and the challenges of managing sustainability in different organizations are relatable. continued on page 35 Examples of Corporate Sustainability Reports Use these examples to learn about report organization, use of ranking systems, and corporate sustainability goals. These organizations are large and many have holdings in other countries, which adds to their need for extensive sustainability reporting; however, your corporate sustainability report can be scaled to the size of your company and available resources. Caterpillar Colas Oldcastle Materials Volvo Construction Equipment Vulcan Materials Co., Western Division Asphalt Pavement Magazine - January/February 2016 * 33

Table of Contents for the Digital Edition of Asphalt Pavement Magazine - January/February 2016

Chairman’s Commentary
Industry News
NAPA Asphalt Sustainability Conference Wrap-Up
An Update of the NAPA EPD Program
How Sustainability Rating Systems Address Asphalt Pavements
Corporate Sustainability Reports
World of Asphalt 2016 Preview
Index of Advertisers/

Asphalt Pavement Magazine - January/February 2016