Asphalt Pavement Magazine - January/February 2018 - 54

Winning the

War for Talent

Employers can take two
key actions to keep a stellar
staff in place and create a
culture of commitment

I

n the engineering and construction industry, we
frequently talk about the "war for talent." Often
this war is described as the increasingly salient
need for capable and skilled workers to fill key
leadership and technical positions. In the wake
of the Great Recession, which resulted in a significant
volume of skilled labor leaving the construction
industry altogether, and amid the retiring Baby Boomer
crisis that will result in many vacant critical leadership
positions, companies will continue to struggle to find
great talent.
Yet the war for talent goes far beyond your company's
ability to attract, recruit, and select exceptional
employees. One of the most important tactics to win the
talent war is investing in retaining the valuable workers
that you already have. In fact, more effectively leveraging
the talent that voluntarily reports to your place of work
every day is key to any talent development initiative. By
investing in the people who are already on the payroll,

©GRAPH COURTESY OF FMI CORPORATION

Practices to be used next year

63%

45%

57%

67%

67%

Coaching

Formal in-house
classroom training
Other Firms

78%

Frequent Informal
Feedback

High-Retention Firms

In analyzing the talent development practices of study participants,
those who made significant commitments to professional development
and learning-and who incorporated both into their cultures-had
greater retention. Firms that are more effective at retaining employees
are more committed to increasing informal feedback in the future. These
firms also plan to use coaching and formal in-house classroom training
as tools for managing and improving performance.
54 * View past issues online at www.naylornetwork.com/nap-nxt

©TATIANASUN/SHUTTERSTOCK.COM

By Michael D. Mangum

you are likely to foster a commitment to stay in the
organization, as well as engage them in attracting and
recruiting external talent.
Employees who are both happy with the organization
and feel valued are excellent recruiting resources of future
team members of a desirable skillset. Organizations need
to understand that the opinions of their employees carry
weight with potential candidates. Through sites like
www.glassdoor.com, it has become easy for people to widely
share their work experiences. Focusing on fostering
the growth and commitment of existing talent is an
indirect-and often overlooked-avenue for improving
organizational recruiting and selection.
With so many retention tactics to choose from,
leaders can quickly become overwhelmed. What's a good
starting point to encourage your talented workforce to
stay? Many industry organizations have found there are
two key actions that leaders can take to keep a stellar
staff in place: create ownership and delegate challenging
tasks. Drawing on research on what motivates and
fulfills us in our careers, it's clear that people feel more
committed to remain in roles where they experience a
sense of autonomy and ownership over the work they
perform.1 In fact, compared to traditional command and
control environments, companies that foster ownership
have one-third of the turnover rates.2
continued on page 56


http://www.glassdoor.com http://www.naylornetwork.com/nap-nxt

Table of Contents for the Digital Edition of Asphalt Pavement Magazine - January/February 2018

Chairman’s Commentary
Industry News
Tools for the Trade
A Fast Track to Lucrative Asphalt Jobs
World of Asphalt 2018 Preview
2018 Product / World of Asphalt Preview
Winning the War for Talent
Putting Theory Into Action
Paving Company Wins Big at Super Bowl LII Stadium
Industry Calendar
Index of Advertisers / Advertisers.com
New Section! Perspectives Idaho Materials & Construction (IMC)
Asphalt Pavement Magazine - January/February 2018 - Intro
Asphalt Pavement Magazine - January/February 2018 - cover1
Asphalt Pavement Magazine - January/February 2018 - cover2
Asphalt Pavement Magazine - January/February 2018 - 3
Asphalt Pavement Magazine - January/February 2018 - 4
Asphalt Pavement Magazine - January/February 2018 - 5
Asphalt Pavement Magazine - January/February 2018 - 6
Asphalt Pavement Magazine - January/February 2018 - 7
Asphalt Pavement Magazine - January/February 2018 - 8
Asphalt Pavement Magazine - January/February 2018 - Chairman’s Commentary
Asphalt Pavement Magazine - January/February 2018 - 10
Asphalt Pavement Magazine - January/February 2018 - 11
Asphalt Pavement Magazine - January/February 2018 - 12
Asphalt Pavement Magazine - January/February 2018 - Industry News
Asphalt Pavement Magazine - January/February 2018 - 14
Asphalt Pavement Magazine - January/February 2018 - 15
Asphalt Pavement Magazine - January/February 2018 - 16
Asphalt Pavement Magazine - January/February 2018 - 17
Asphalt Pavement Magazine - January/February 2018 - Tools for the Trade
Asphalt Pavement Magazine - January/February 2018 - 19
Asphalt Pavement Magazine - January/February 2018 - A Fast Track to Lucrative Asphalt Jobs
Asphalt Pavement Magazine - January/February 2018 - 21
Asphalt Pavement Magazine - January/February 2018 - 22
Asphalt Pavement Magazine - January/February 2018 - 23
Asphalt Pavement Magazine - January/February 2018 - 24
Asphalt Pavement Magazine - January/February 2018 - 25
Asphalt Pavement Magazine - January/February 2018 - World of Asphalt 2018 Preview
Asphalt Pavement Magazine - January/February 2018 - 27
Asphalt Pavement Magazine - January/February 2018 - 28
Asphalt Pavement Magazine - January/February 2018 - 29
Asphalt Pavement Magazine - January/February 2018 - 30
Asphalt Pavement Magazine - January/February 2018 - 31
Asphalt Pavement Magazine - January/February 2018 - 32
Asphalt Pavement Magazine - January/February 2018 - 33
Asphalt Pavement Magazine - January/February 2018 - 34
Asphalt Pavement Magazine - January/February 2018 - 35
Asphalt Pavement Magazine - January/February 2018 - 36
Asphalt Pavement Magazine - January/February 2018 - 37
Asphalt Pavement Magazine - January/February 2018 - 38
Asphalt Pavement Magazine - January/February 2018 - 39
Asphalt Pavement Magazine - January/February 2018 - 2018 Product / World of Asphalt Preview
Asphalt Pavement Magazine - January/February 2018 - 41
Asphalt Pavement Magazine - January/February 2018 - 42
Asphalt Pavement Magazine - January/February 2018 - 43
Asphalt Pavement Magazine - January/February 2018 - 44
Asphalt Pavement Magazine - January/February 2018 - 45
Asphalt Pavement Magazine - January/February 2018 - 46
Asphalt Pavement Magazine - January/February 2018 - 47
Asphalt Pavement Magazine - January/February 2018 - 48
Asphalt Pavement Magazine - January/February 2018 - 49
Asphalt Pavement Magazine - January/February 2018 - 50
Asphalt Pavement Magazine - January/February 2018 - 51
Asphalt Pavement Magazine - January/February 2018 - 52
Asphalt Pavement Magazine - January/February 2018 - 53
Asphalt Pavement Magazine - January/February 2018 - Winning the War for Talent
Asphalt Pavement Magazine - January/February 2018 - 55
Asphalt Pavement Magazine - January/February 2018 - 56
Asphalt Pavement Magazine - January/February 2018 - 57
Asphalt Pavement Magazine - January/February 2018 - Putting Theory Into Action
Asphalt Pavement Magazine - January/February 2018 - 59
Asphalt Pavement Magazine - January/February 2018 - 60
Asphalt Pavement Magazine - January/February 2018 - 61
Asphalt Pavement Magazine - January/February 2018 - 62
Asphalt Pavement Magazine - January/February 2018 - 63
Asphalt Pavement Magazine - January/February 2018 - Paving Company Wins Big at Super Bowl LII Stadium
Asphalt Pavement Magazine - January/February 2018 - 65
Asphalt Pavement Magazine - January/February 2018 - 66
Asphalt Pavement Magazine - January/February 2018 - 67
Asphalt Pavement Magazine - January/February 2018 - 68
Asphalt Pavement Magazine - January/February 2018 - 69
Asphalt Pavement Magazine - January/February 2018 - 70
Asphalt Pavement Magazine - January/February 2018 - 71
Asphalt Pavement Magazine - January/February 2018 - 72
Asphalt Pavement Magazine - January/February 2018 - 73
Asphalt Pavement Magazine - January/February 2018 - 74
Asphalt Pavement Magazine - January/February 2018 - 75
Asphalt Pavement Magazine - January/February 2018 - 76
Asphalt Pavement Magazine - January/February 2018 - 77
Asphalt Pavement Magazine - January/February 2018 - 78
Asphalt Pavement Magazine - January/February 2018 - Industry Calendar
Asphalt Pavement Magazine - January/February 2018 - 80
Asphalt Pavement Magazine - January/February 2018 - Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - January/February 2018 - 82
Asphalt Pavement Magazine - January/February 2018 - 83
Asphalt Pavement Magazine - January/February 2018 - 84
Asphalt Pavement Magazine - January/February 2018 - 85
Asphalt Pavement Magazine - January/February 2018 - New Section! Perspectives Idaho Materials & Construction (IMC)
Asphalt Pavement Magazine - January/February 2018 - cover3
Asphalt Pavement Magazine - January/February 2018 - cover4
https://www.nxtbook.com/naylor/NAPS/NAPS0318
https://www.nxtbook.com/naylor/NAPS/NAPG0018
https://www.nxtbook.com/naylor/NAPS/NAPS0218
https://www.nxtbook.com/naylor/NAPS/NAPS0118
https://www.nxtbook.com/naylor/NAPS/NAPS0617
https://www.nxtbook.com/naylor/NAPS/NAPS0517
https://www.nxtbook.com/naylor/NAPS/NAPS0417
https://www.nxtbook.com/naylor/NAPS/NAPS0317
https://www.nxtbook.com/naylor/NAPS/NAPS0217
https://www.nxtbook.com/naylor/NAPS/NAPS0117
https://www.nxtbook.com/naylor/NAPS/NAPS0616
https://www.nxtbook.com/naylor/NAPS/NAPS0516
https://www.nxtbook.com/naylor/NAPS/NAPS0416
https://www.nxtbook.com/naylor/NAPS/NAPS0316
https://www.nxtbook.com/naylor/NAPS/NAPG0016
https://www.nxtbook.com/naylor/NAPS/NAPS0216
https://www.nxtbook.com/naylor/NAPS/NAPS0116
https://www.nxtbook.com/naylor/NAPS/NAPS0615
https://www.nxtbook.com/naylor/NAPS/NAPS0515
https://www.nxtbook.com/naylor/NAPS/NAPS0415
https://www.nxtbook.com/naylor/NAPS/NAPS0315
https://www.nxtbook.com/naylor/NAPS/NAPG0015
https://www.nxtbook.com/naylor/NAPS/NAPS0215
https://www.nxtbook.com/naylor/NAPS/NAPS0115
https://www.nxtbookmedia.com