Asphalt Pavement Magazine - May/June 2014 - (Page 11)
NAPA Annual Meeting Sets Industry Course Forward
With a clear eye on the competitive future of the
asphalt industry, and in an atmosphere of collegiality
and fellowship, 851 industry leaders met in Boca
Raton, Fla., for NAPA's 59th Annual Meeting. Attendees
enjoyed general sessions, educational breakout sessions,
networking events, and committee meetings all geared to
setting the course forward for the industry.
The meeting began with the passing of the gavel
from outgoing 2013 Chairman John Keating of Oldcastle
Materials Inc. to 2014 NAPA Chairman Bill Ensor of
Maryland Paving Inc. Keating spoke of the industry's
2013 efforts to build and secure market share, as well
as the realignment and strengthening of the NAPA
staff. Ensor affirmed his commitment to carry through
with the work started by his predecessor, while also
keeping NAPA focused on helping the industry harness
innovation in the interest of continually improving
product quality, worker safety, and customer service.
The industry's new coordinated Go-to-Market effort
was unveiled during the meeting. The comprehensive
communications program includes advertising in trade
magazines, as well as articles that build on a wide range of
scientific and engineering research, and a solid understanding
of what drivers want from a pavement. The end focus is on the
high-performance attributes of asphalt pavements that ensure
a consistent level of drivability. Much of this research is being
developed through the Pavement Economics Committee
with the support of NAPA and the state asphalt pavement
associations. A booklet outlining prior and ongoing research
was distributed at the session; visit http://goaspha.lt/1grtLlj to
download a copy.
In a keynote address, Keith McFarland, author of The
Breakthrough Company: How Everyday Companies Become
Extraordinary Performers, shared the characteristics that define
superior businesses, regardless of their industry. He then
moderated a roundtable discussion with asphalt industry
CEOs who are striving to competitively position their
companies in the current business environment. The other
keynote address came from James Bradley, best-selling author
of Flags of Our Fathers.
Other sessions and breakouts focused on legislative issues,
including the importance of grassroots advocacy at the
state and federal levels, as well as pavement design, green
construction codes, workforce development, using technology
to improve efficiency, and expediting project delivery.
The 2015 NAPA Annual Meeting will be held Jan. 25-28 in
Marco Island, Fla.
more Industry News on page 13
A highlight of the Annual Meeting was the "Taking the Wheel: Securing
the Market for Asphalt" roundtable discussion on the industry's new
Go-to-Market campaign. (l to r) Moderator and Facilitator John Keating,
Oldcastle Materials Inc.; Kurt Bechtold, Payne & Dolan Inc.; Brian Wood,
The Plantmix Asphalt Industry of Kentucky; Neal Flieger, Edelman;
Dr. Audrey Copeland, NAPA; and Ron White, Superior Paving Corp.
2013 NAPA Chairman John Keating passed the gavel of leadership to
2014 NAPA Chairman Bill Ensor.
Scenes from NAPA's 59th Annual Meeting.
Asphalt Pavement Magazine - May/June 2014 * 11
Table of Contents for the Digital Edition of Asphalt Pavement Magazine - May/June 2014
High Performance Thin Overlay Solves Hard Problem
Paved to Perfection: The Sheldon G. Hayes Award
Sky-High Expectations for a Smooth Runway
2013 Quality in Construction Awards
Tools for the Trade
Index of Advertisers/Advertisers.com
Asphalt Pavement Magazine - May/June 2014