Asphalt Pavement Magazine - May/June 2015 - (Page 9)
Focusing on industry Challenges
At NAPA's 60th Annual Meeting, I had the
honor to become NAPA's 2015 chairman. It
is a responsibility I do not take lightly. Our
industry aids commerce and people's lives.
The road and highway infrastructure of this
country is the backbone of our economy,
and we play a huge role in it.
In spite of asphalt being such a great
product and providing such a valuable
service, our industry faces many challenges.
As the 2015 NAPA Chairman, I believe we
can maximize business opportunities for our
industry by focusing our efforts in five areas:
highway funding, preventing alternative
materials from gaining market share,
environment, safety, and energy.
The biggest challenge, in my opinion, is
funding. The Highway Trust Fund will be
insolvent again in May 2015 or sooner, if
funding isn't put in place to guarantee its
future. The current $40 billion obligation is
the 11th patch in five years.
We need a long-term sustainable solution
to maintenance and improvement, not
another short-term patch. All levels of
government should share in the costs of
maintaining and improving the nation's
highways and roads.
Congress has told NAPA that they need
to hear from their constituents on this
issue. They want to hear from you and
local businesses that depend on the roads
you build. Speak to your local chamber of
commerce, get local businesses to support
highways at town hall meetings, participate
in the NAPA Political Action Committee
(NAPA PAC), start a letter-writing campaign,
and organize plant tours for your elected
officials and invite local businesses there to
share why highways must be well funded.
We must do everything we can to ensure a
long-term solution for the federal Highway
Alternative Pavement Materials
There are more than 2 million miles of
paved roads in the United States, and 93
percent of those roads are asphalt roads.
Asphalt is the right product, for the
right reasons. With aggressive efforts by
alternative pavement materials to erode
asphalt's market share, we cannot slacken
our industry marketing efforts.
To address this challenge, NAPA and
its industry marketing partners the State
Asphalt Pavement Associations and the
Asphalt Institute have been unified under
the Asphalt Pavement Alliance brand to
create a strong coalition for progress. We've
worked on this strategy and structure for
a couple of years, and we're now seeing
impressive results from this effort.
NAPA and the State Asphalt Pavement
Associations have jointly funded more
than $1.5 million dollars of research and
technology activities through the Pavement
Economics Committee and its task groups
to provide focused research on current
critical needs. The projects funded through
the PEC are outstanding.
For example, the Pavement Design Task
Group has developed PaveXpress, a free
user-friendly Web-based tool for simplified
pavement design. Along with the Pavement
Type Selection Task Group, NCAT has
reviewed the state-of-the-practice and
made recommendations to optimize future
pavement designs for high-performance
and cost effectiveness. The Pavement
Preservation Task Group has developed and
deployed marketing materials promoting
the benefits of thin asphalt overlays called
"ThinlaysTM" as a pavement preservation
tool. The Legislative Task Group expanded
the grassroots website to provide easy to use
templates to contact and educate state and
The Go-To-Market effort's "Drivability"
campaign reflects the high road that the
asphalt industry has taken and shows the
true value our product brings people in
everyday life. Our product is the one that is
smoother, quieter, and causes fewer delays.
In the deployment phase of our industry
marketing efforts, the Asphalt Pavement
Alliance has created field resource teams,
By Michael Cote,
continued on page 10
Asphalt Pavement Magazine - May/June 2015 * 9
Table of Contents for the Digital Edition of Asphalt Pavement Magazine - May/June 2015
Meet the Chairman
Built to Last
New Lifts for a Smooth Takeoff
High Scores, Smooth Rides
NAPA Quality in Construction Award Winners
Index of Advertisers/Advertisers.com
Asphalt Pavement Magazine - May/June 2015