Asphalt Pavement Magazine - May/June 2016 - (Page 44) Creating a Sustainability Program: Choosing Corporate Values The second in a series of articles to help you create a sustainability program By Heather Dylla, PhD., and Martha K. Silver "Our business doesn't occur in a vacuum; we make purposeful business decisions that reflect our social and environmental values." I n the March/April 2016 issue of Asphalt Pavement magazine, the first article in this series covered some of the drivers that make creating a sustainability program for your company so important, busted myths that have prevented some companies from initiating sustainability programs, and highlighted features common to all sustainability programs. This second article in the series explores how to identify and adopt corporate values that will be used to guide your sustainability program. Sustainability has three pillars: economic, ecological, and social. As a company creates its sustainability program, it must make thoughtful, balanced investments that recognize strategic benefits from these three pillars, deciding what operations it will perform and why. To do this, the company must adopt corporate values it will use to guide its actions and to communicate with its stakeholders. One company that recognizes the strategic value of using corporate values to successfully guide its A Caveat In the same way that there is no one method to strategically manage a company, there is no one way to choose your company's corporate values for a sustainability program. The suggested method provided here allows your company to be inclusive of employees, consider the needs of stakeholders, and leverage existing sustainable operations; however, you can always choose a different method for identifying your corporate values. sustainability program is Colas Inc. "Our responsible development [corporate values] is built solidly on an ethical principle," Colas Director of Risk Management Chris Kirby said. "Our business doesn't occur in a vacuum; we make purposeful business decisions that reflect our social and environmental values." Where Corporate Values Begin Every organization's leadership comes to the table with basic beliefs. These beliefs shape an organization and how it operates. This is called values-based leadership.1 Company leaders base their decisions on their beliefs in how a business should operate. These beliefs include how stakeholders are valued, how resources are allocated, and what priorities are placed on ethics. If you are your organization's leader, you know you use your beliefs to make hands-on decisions that affect strategic management and day-to-day operations. In its most academic terms, values-based leadership has been defined as "leading by example by doing the right thing for the right reasons and not compromising core principles.2 This definition is the blueprint your corporate values will create to guide your company's sustainability efforts. In addition, there is another reason why valuesbased leadership has a very real role in creating a sustainability program. To achieve success, a company's leadership must be committed to the program and support the efforts underway. Therefore, the creation of corporate values for a company's sustainability program must be dictated, at least in part, by company leadership and its beliefs. continued on page 47 44 * View past issues online at www.naylornetwork.com/nap-nxt http://www.naylornetwork.com/nap-nxt Table of Contents for the Digital Edition of Asphalt Pavement Magazine - May/June 2016 Chairman’s Commentary Industry News So Much More Than Mill, Move, Pile, Recycle Excerpts from Best Practices for RAP and RAS Management Asphalt Pavement Industry Continues to Improve Excellent Record on Sustainable Practices Creating a Sustainability Program: Choosing Corporate Values The second in a series of articles to help you create Industry Events Index of Advertisers/Advertisers.com Asphalt Pavement Magazine - May/June 2016 http://www.nxtbook.com/naylor/NAPS/NAPS0318 http://www.nxtbook.com/naylor/NAPS/NAPG0018 http://www.nxtbook.com/naylor/NAPS/NAPS0218 http://www.nxtbook.com/naylor/NAPS/NAPS0118 http://www.nxtbook.com/naylor/NAPS/NAPS0617 http://www.nxtbook.com/naylor/NAPS/NAPS0517 http://www.nxtbook.com/naylor/NAPS/NAPS0417 http://www.nxtbook.com/naylor/NAPS/NAPS0317 http://www.nxtbook.com/naylor/NAPS/NAPS0217 http://www.nxtbook.com/naylor/NAPS/NAPS0117 http://www.nxtbook.com/naylor/NAPS/NAPS0616 http://www.nxtbook.com/naylor/NAPS/NAPS0516 http://www.nxtbook.com/naylor/NAPS/NAPS0416 http://www.nxtbook.com/naylor/NAPS/NAPS0316 http://www.nxtbook.com/naylor/NAPS/NAPG0016 http://www.nxtbook.com/naylor/NAPS/NAPS0216 http://www.nxtbook.com/naylor/NAPS/NAPS0116 http://www.nxtbook.com/naylor/NAPS/NAPS0615 http://www.nxtbook.com/naylor/NAPS/NAPS0515 http://www.nxtbook.com/naylor/NAPS/NAPS0415 http://www.nxtbook.com/naylor/NAPS/NAPS0315 http://www.nxtbook.com/naylor/NAPS/NAPG0015 http://www.nxtbook.com/naylor/NAPS/NAPS0215 http://www.nxtbook.com/naylor/NAPS/NAPS0115 http://www.nxtbook.com/naylor/NAPS/NAPS0614 http://www.nxtbook.com/naylor/NAPS/NAPS0514 http://www.nxtbook.com/naylor/NAPS/NAPS0414 http://www.nxtbook.com/naylor/NAPS/NAPS0314 http://www.nxtbook.com/naylor/NAPS/NAPS0214 http://www.nxtbook.com/naylor/NAPS/NAPS0114 http://www.nxtbook.com/naylor/NAPS/NAPS0613 http://www.nxtbook.com/naylor/NAPS/NAPS0513 http://www.nxtbook.com/naylor/NAPS/NAPS0413 http://www.nxtbook.com/naylor/NAPS/NAPS0313 http://www.nxtbook.com/naylor/NAPS/NAPG0013 http://www.nxtbook.com/naylor/NAPS/NAPS0213 http://www.nxtbook.com/nxtbooks/naylor/NAPS0113 http://www.nxtbook.com/nxtbooks/naylor/NAPS0612 http://www.nxtbook.com/nxtbooks/naylor/NAPS0512 http://www.nxtbook.com/nxtbooks/naylor/NAPS0412 http://www.nxtbook.com/nxtbooks/naylor/NAPS0312 http://www.nxtbook.com/nxtbooks/naylor/NAPS0212 http://www.nxtbook.com/nxtbooks/naylor/NAPS0112 http://www.nxtbook.com/nxtbooks/naylor/NAPS0611 http://www.nxtbook.com/nxtbooks/naylor/NAPS0511 http://www.nxtbook.com/nxtbooks/naylor/NAPS0411 http://www.nxtbook.com/nxtbooks/naylor/NAPS0311 http://www.nxtbook.com/nxtbooks/naylor/NAPS0211 http://www.nxtbook.com/nxtbooks/naylor/NAPS0111 http://www.nxtbook.com/nxtbooks/naylor/NAPS0610 http://www.nxtbook.com/nxtbooks/naylor/NAPS0510 http://www.nxtbook.com/nxtbooks/naylor/NAPS0410 http://www.nxtbook.com/nxtbooks/naylor/NAPS0310 http://www.nxtbook.com/nxtbooks/naylor/NAPS0210 http://www.nxtbook.com/nxtbooks/naylor/NAPS0110 http://www.nxtbook.com/nxtbooks/naylor/NAPS0609 http://www.nxtbook.com/nxtbooks/naylor/NAPS0509 http://www.nxtbook.com/nxtbooks/naylor/NAPS0409 http://www.nxtbook.com/nxtbooks/naylor/NAPS0309 http://www.nxtbook.com/nxtbooks/naylor/NAPS0209 http://www.nxtbook.com/nxtbooks/naylor/NAPS0109 http://www.nxtbook.com/nxtbooks/naylor/NAPS0608 http://www.nxtbook.com/nxtbooks/naylor/NAPS0508 http://www.nxtbook.com/nxtbooks/naylor/NAPS0408 http://www.nxtbook.com/nxtbooks/naylor/NAPS0308 http://www.nxtbook.com/nxtbooks/naylor/NAPS0208 http://www.nxtbook.com/nxtbooks/naylor/NAPS0108 http://www.nxtbook.com/nxtbooks/naylor/NAPS0607 http://www.nxtbook.com/nxtbooks/naylor/NAPS0907 http://www.nxtbook.com/nxtbooks/naylor/NAPS0407 http://www.nxtbook.com/nxtbooks/naylor/NAPS0507 http://www.nxtbookMEDIA.com
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