Asphalt Pavement Magazine - July/August 2016 - (Page 25)

NAPA Operational Excellence Awards: BrOchurE AwArds Brochures Draw Big Picture Services-oriented brochures describe broader capabilities, drive more sales By Mary Ann Melody The Earl Cos.' seven individual companies were able to showcase all of their services in the 10-page brochure, and The Earl Cos.' sales team could talk directly to those capabilities rather than direct potential customers to a website. H aving a brochure or another type of marketing takeaway in a one-on-one meeting with potential clients is invaluable, particularly if your client base is broad and your message diverse. A foldout or book brochure can neatly outline your services while at the same time target the customer sitting right in front of you. This year's Outstanding Brochure Award winner designed a brochure to explain the different and separate entities of its asphalt and construction business. The brochure travels with the company sales team on customer visits and is another continued on page 27 Asphalt Pavement Magazine - July/August 2016 * 25

Table of Contents for the Digital Edition of Asphalt Pavement Magazine - July/August 2016

President’s Perspective Dedicated to Your Success
Industry News
Creating a Sustainability Program: Selecting Goals to Measure Deployment
The NAPA Operational Excellence Awards
Brochures Draw Big Picture
Web Designs Link to Success
Smart Ideas, Simple Solutions Enhance Safety
Fresh Ideas for Greener Plants
Building Community While Building Roads Local outreach efforts reap dividends
Calendar of Events
Index of Advertisers/

Asphalt Pavement Magazine - July/August 2016