Asphalt Pavement Magazine - July/August 2016 - (Page 28)

NAPA Operational Excellence Awards: wEBsitE AwArds Web Designs Link to Success Digital delivery of member and stakeholder wants By Mary Ann Melody T he lightning-fast pace of the Internet has nourished a general craving for knowledge and information, a phone number- you name it. The answer to almost any question can be searched and found immediately-sometimes with a YouTube video to accompany it. The asphalt industry's associations have found the same appetite among its members: they want information fast, and they want it now. Making this information readily available makes sense, and often means redesigning a website to achieve the goal. What seems like an added expense of time, money, and hassle draws greater traffic to a website by individuals interested to learn more about the asphalt industry-whether it's contact information, training videos, or certification specs. NAPA's Awards Committee selected one winner and one finalist for the 2015 Outstanding Website Award, which recognizes websites that have taken an extra step to promote the asphalt industry and the use of asphalt in general. These association websites are fresh, well organized, easy-tonavigate, and clicked on again and again. WINNER Colorado Asphalt Pavement Association Centennial, Colorado The Colorado Asphalt Pavement Association had specific objectives it wanted to achieve with its newly redesigned website. First among them was making the website clean, easy to navigate, and a means for its members to gain knowledge. The CAPA website,, was designed in February 2015. Tom Clayton, Director of Training and Member Services, said he worked closely with an independent consultant, Idea Vice of Littleton, Colo., for about five months from concept to launch date. CAPA was looking for the best 28 * View past issues online at path to reach its roughly 270 members and anyone interested in learning about asphalt pavements in the state of Colorado or the Rocky Mountain Region. "We did a lot of Q&A research to find out what our membership was actually looking for," Clayton said. "They told us they want quick and easy access to answers to problems. When there's an issue, they don't want to spend hours trying to research what they want." CAPA's fact-finding paid off and the association unveiled a new website offering speed and ease of use. This was a vast improvement over the previous website, which users found littered with too much haphazard information placed in front of the viewer right away, he said. "It was unfriendly, cluttered, and there were things everywhere that didn't work with each other," Clayton said. "[The old website] was simple HTML code-based, which made it clunky and hard to maneuver around. We've heard that now it's a lot easier to navigate, users aren't overwhelmed." Almost immediately hits on the site went up steadily by about 50 percent, Clayton said. The new site has a user-friendly content management system, WordPress, and the association takes care not to clutter its blogs and postings. "As things occur we're updating but we're not constantly bombarding people," Clayton said. "One of the nice things about this website is it's tied to our social media. When we post on our blog page on our website, it immediately goes to our Facebook and Twitter pages-no reissuing things." The website also has a link to CAPA's YouTube page. The website's goal is to provide comprehensive information about the design, placement, and maintenance of asphalt pavements, and the site includes a full suite of training and certifications options, including

Table of Contents for the Digital Edition of Asphalt Pavement Magazine - July/August 2016

President’s Perspective Dedicated to Your Success
Industry News
Creating a Sustainability Program: Selecting Goals to Measure Deployment
The NAPA Operational Excellence Awards
Brochures Draw Big Picture
Web Designs Link to Success
Smart Ideas, Simple Solutions Enhance Safety
Fresh Ideas for Greener Plants
Building Community While Building Roads Local outreach efforts reap dividends
Calendar of Events
Index of Advertisers/

Asphalt Pavement Magazine - July/August 2016