Asphalt Pavement Magazine - July/August 2017 - 27

NAPA OPERATIONAL EXCELLENCE AWARDS: OUTSTANDING BROCHURE AWARD

Differentiating with Diamonds
Putting the emphasis on a commitment to high quality
By Kelly Kanaras
WHY WORK WITH DIAMOND
COMMENDATION RECIPIENTS?
> Diamond Commendation recipients follow
a rigorous blueprint for excellence to earn
the commendation.
These are companies that are committed
to producing a quality product at a quality
facility.
> The Diamond Commendations outline
industry best practices in plant operations,
asphalt mix product,
and laydown procedures. Companies that
earn a Diamond Commendation are putting
to use the practices
known to produce good roads and pavements.
> The Diamond Achievement Commendation
signifies a company's commitment to excellence
in environmental
practices at its plant site and to being
a good neighbor and a part of the local
community.

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Only Galla COMMENDATIONS

DIAMOND
ALL THREE
EARNED

The National Asphalt Pavement Association's
Diamond Commendation Program, founded
in 1999,
gives road owners and pavement specifiers
confidence that they are dealing with suppliers 18100
who S. In
operate in alignment with industry best
dian
practices. Good pavements cost a lot of
a Av
money; bad
pavements cost even more.
enue
,
By earning Diamond Commendations for
Achievement, Quality, and/or Paving, a
company
demonstrates its commitment to producing
a quality product at a quality facility.

B

rochures can play an
important part in a
company's marketing
strategy. Leaving
behind literature
that highlights your company's
competitive advantages is a
continuous reminder to potential
clients of what sets your company
apart from the competition. This
year's Outstanding Brochure Award
winner developed a brochure that
focuses on an accomplishment that
is unique to the company in its state.

WINNER
Gallagher Asphalt Corp.
Thornton, Ill.
Diamond Commendation Brochure
Gallagher Asphalt Corp. created its
company brochure to underscore
that it is the only asphalt pavement
contractor in Illinois to receive
all three applicable Diamond
Commendations - Diamond
Achievement, Quality, and Paving.
The Diamond Commendations are
self-assessments that recognize the
use of best practices in operations

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476

at the asphalt plant, in the asphalt
lab, and on the paving crew. The
brochure explains how and why
companies earn the commendations.
"We felt like this was an
opportunity to communicate our
point of difference in the market,"
said company Vice President Patrick
Gallagher. "It's just a matter of time
before there's another contractor
that can make the same claim. Until
then, we are the only ones."
The brochure travels with
project managers when they meet
prospective customers and is used
by Gallagher's retail sales people. It
is a way to differentiate Gallagher
from other producers.
"For so many of those retail
customers that are price sensitive, we
want them to understand that there's
more to a company than being the
lowest price. We are more quality
conscious and service-oriented,"
Gallagher said.
Gallagher said that having the
"badge of honor" of being a tripleDiamond Commendation recipient
means a lot to them and that it

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Gallagher Asphalt
leverages its
NAPA Diamond
Commendations
to illustrate that it
delivers quality.

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also can mean a lot to prospective
customers, too. In addition, earning
the commendations has had an
impact on current and prospective
employees. Earning these
commendations and showing the
company's commitment to quality
is a differentiator in the labor
market, too.
"Employers have to recognize that
good potential hires have choices
too," Gallagher said. Having the
commendations helps Gallagher
convey to high-caliber candidates
what its values are.
The goal of the brochure is
to communicate to potential
customers that Gallagher delivers
peace of mind. "It's about trust
and reputation with the customers;
not just price. We're proud to let
potential customers know that we
have pride and respect in earning
these commendations. We work
hard to do what we can to deserve
them." AP
Kelly Kanaras is NAPA's Associate
Director of Member Programs.

Asphalt Pavement Magazine - July/August 2017 * 27



Table of Contents for the Digital Edition of Asphalt Pavement Magazine - July/August 2017

President’s Perspective
Industry News
Back to Basics: Quality Matters
Thinlay Projects on the Ground
NAPA Operational Excellence Awards
Outstanding Brochure Award: Differentiating With Diamonds
Community Involvement Awards: Community Values
Ecological Award: Think Green
Asphalt Operations Safety Innovation Awards: Improving Safety Culture and Accountability
Outstanding Website Award: Asphalt Pavement Resources at Your Fingertips
Industry Calendar
Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - July/August 2017 - Intro
Asphalt Pavement Magazine - July/August 2017 - cover1
Asphalt Pavement Magazine - July/August 2017 - cover2
Asphalt Pavement Magazine - July/August 2017 - 3
Asphalt Pavement Magazine - July/August 2017 - 4
Asphalt Pavement Magazine - July/August 2017 - 5
Asphalt Pavement Magazine - July/August 2017 - 6
Asphalt Pavement Magazine - July/August 2017 - 7
Asphalt Pavement Magazine - July/August 2017 - 8
Asphalt Pavement Magazine - July/August 2017 - President’s Perspective
Asphalt Pavement Magazine - July/August 2017 - 10
Asphalt Pavement Magazine - July/August 2017 - Industry News
Asphalt Pavement Magazine - July/August 2017 - 12
Asphalt Pavement Magazine - July/August 2017 - 13
Asphalt Pavement Magazine - July/August 2017 - 14
Asphalt Pavement Magazine - July/August 2017 - Back to Basics: Quality Matters
Asphalt Pavement Magazine - July/August 2017 - 16
Asphalt Pavement Magazine - July/August 2017 - 17
Asphalt Pavement Magazine - July/August 2017 - Thinlay Projects on the Ground
Asphalt Pavement Magazine - July/August 2017 - 19
Asphalt Pavement Magazine - July/August 2017 - 20
Asphalt Pavement Magazine - July/August 2017 - 21
Asphalt Pavement Magazine - July/August 2017 - 22
Asphalt Pavement Magazine - July/August 2017 - 23
Asphalt Pavement Magazine - July/August 2017 - 24
Asphalt Pavement Magazine - July/August 2017 - NAPA Operational Excellence Awards
Asphalt Pavement Magazine - July/August 2017 - 26
Asphalt Pavement Magazine - July/August 2017 - Outstanding Brochure Award: Differentiating With Diamonds
Asphalt Pavement Magazine - July/August 2017 - Community Involvement Awards: Community Values
Asphalt Pavement Magazine - July/August 2017 - 29
Asphalt Pavement Magazine - July/August 2017 - 30
Asphalt Pavement Magazine - July/August 2017 - 31
Asphalt Pavement Magazine - July/August 2017 - 32
Asphalt Pavement Magazine - July/August 2017 - 33
Asphalt Pavement Magazine - July/August 2017 - 34
Asphalt Pavement Magazine - July/August 2017 - 35
Asphalt Pavement Magazine - July/August 2017 - 36
Asphalt Pavement Magazine - July/August 2017 - 37
Asphalt Pavement Magazine - July/August 2017 - 38
Asphalt Pavement Magazine - July/August 2017 - 39
Asphalt Pavement Magazine - July/August 2017 - Ecological Award: Think Green
Asphalt Pavement Magazine - July/August 2017 - 41
Asphalt Pavement Magazine - July/August 2017 - 42
Asphalt Pavement Magazine - July/August 2017 - 43
Asphalt Pavement Magazine - July/August 2017 - 44
Asphalt Pavement Magazine - July/August 2017 - 45
Asphalt Pavement Magazine - July/August 2017 - 46
Asphalt Pavement Magazine - July/August 2017 - Asphalt Operations Safety Innovation Awards: Improving Safety Culture and Accountability
Asphalt Pavement Magazine - July/August 2017 - 48
Asphalt Pavement Magazine - July/August 2017 - 49
Asphalt Pavement Magazine - July/August 2017 - 50
Asphalt Pavement Magazine - July/August 2017 - 51
Asphalt Pavement Magazine - July/August 2017 - 52
Asphalt Pavement Magazine - July/August 2017 - Outstanding Website Award: Asphalt Pavement Resources at Your Fingertips
Asphalt Pavement Magazine - July/August 2017 - 54
Asphalt Pavement Magazine - July/August 2017 - Industry Calendar
Asphalt Pavement Magazine - July/August 2017 - 56
Asphalt Pavement Magazine - July/August 2017 - Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - July/August 2017 - 58
Asphalt Pavement Magazine - July/August 2017 - cover3
Asphalt Pavement Magazine - July/August 2017 - cover4
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