Asphalt Pavement Magazine - July/August 2017 - 53

NAPA OPERATIONAL EXCELLENCE AWARDS: WEBSITE AWARD

Asphalt Pavement Resources
a Click Away
Information, tools, and resources to increase asphalt's market place
By Martha K. Silver

T

he days of looking up numbers in a phone
book, researching information at the
library, and traveling to stores simply to
see if they have an item on the shelf is long
gone. Today, the Internet and the websites
found on the World Wide Web deliver the information
we wish to know in mere seconds. The best websites
provide visitors with what they are looking for in an
intuitive, attractive, and well-organized manner.
NAPA's Awards Committee selected one winner
for the 2016 Outstanding Website Award, which
recognizes websites that have taken an extra step to
promote the asphalt industry and the use of asphalt
in general. Websites were also judged on organization,
ease of navigation, resources and tools, and fresh
appearance.

The Asphalt Paving
Association of Iowa's
redesigned website
provides valuable resources
and advocates for asphalt
pavement in Iowa.

WINNER
Asphalt Paving Association of Iowa
Ames, Iowa
The asphalt industry is facing a lot of competition
from alternative materials, including in Iowa. The
number of tons of asphalt mix continues to grow in
the state, but there is still market share to win.
The Asphalt Paving Association of Iowa (APAI)
is leading the charge for asphalt pavement in the
Hawkeye state. "We are constantly promoting the
advantages of asphalt and the quality of Iowa's asphalt
contractors," APAI Executive Vice President Bill
Rosener said.
APAI's website, www.apai.net, is the "face" of the
SAPA for many of its members and the general public.
It is the first impression many associate with the Iowa
asphalt pavement industry.
In 2016, APAI decided its website needed a facelift.
APAI took in to consideration how it uses the website
to communicate, who visits the website, and how
to organize its professional education materials and
industry resources. "We utilize the website to keep

our APAI members informed about upcoming events
and to educate the general public on the benefits of
asphalt," said Rosener. In addition APAI members
come to the website for tools and resources to help
them build quality pavements.
The new website went live at the beginning of
December 2016. Visitors were greeted by updated
graphics, a store that allows members and attendees to
register for APAI events, and easier navigation.
The improvements to APAI's website are attracting
many visitors. In the past 12 months, the site has
hosted more than 9,500 visitors, who have viewed
more than 54,000 pages.
Talking about next steps to make the website even
more valuable for visitors, Rosener said, "Our goals are
constantly evolving and expanding. We would like to
improve our store function further and increase the
usage of our pavement design program, I-Pave." AP
Martha Silver is editor of Asphalt Pavement magazine.
Contact her at Martha@WoodfieldCommunications.com.
Asphalt Pavement Magazine - July/August 2017 * 53


http://www.apai.net

Table of Contents for the Digital Edition of Asphalt Pavement Magazine - July/August 2017

President’s Perspective
Industry News
Back to Basics: Quality Matters
Thinlay Projects on the Ground
NAPA Operational Excellence Awards
Outstanding Brochure Award: Differentiating With Diamonds
Community Involvement Awards: Community Values
Ecological Award: Think Green
Asphalt Operations Safety Innovation Awards: Improving Safety Culture and Accountability
Outstanding Website Award: Asphalt Pavement Resources at Your Fingertips
Industry Calendar
Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - July/August 2017 - Intro
Asphalt Pavement Magazine - July/August 2017 - cover1
Asphalt Pavement Magazine - July/August 2017 - cover2
Asphalt Pavement Magazine - July/August 2017 - 3
Asphalt Pavement Magazine - July/August 2017 - 4
Asphalt Pavement Magazine - July/August 2017 - 5
Asphalt Pavement Magazine - July/August 2017 - 6
Asphalt Pavement Magazine - July/August 2017 - 7
Asphalt Pavement Magazine - July/August 2017 - 8
Asphalt Pavement Magazine - July/August 2017 - President’s Perspective
Asphalt Pavement Magazine - July/August 2017 - 10
Asphalt Pavement Magazine - July/August 2017 - Industry News
Asphalt Pavement Magazine - July/August 2017 - 12
Asphalt Pavement Magazine - July/August 2017 - 13
Asphalt Pavement Magazine - July/August 2017 - 14
Asphalt Pavement Magazine - July/August 2017 - Back to Basics: Quality Matters
Asphalt Pavement Magazine - July/August 2017 - 16
Asphalt Pavement Magazine - July/August 2017 - 17
Asphalt Pavement Magazine - July/August 2017 - Thinlay Projects on the Ground
Asphalt Pavement Magazine - July/August 2017 - 19
Asphalt Pavement Magazine - July/August 2017 - 20
Asphalt Pavement Magazine - July/August 2017 - 21
Asphalt Pavement Magazine - July/August 2017 - 22
Asphalt Pavement Magazine - July/August 2017 - 23
Asphalt Pavement Magazine - July/August 2017 - 24
Asphalt Pavement Magazine - July/August 2017 - NAPA Operational Excellence Awards
Asphalt Pavement Magazine - July/August 2017 - 26
Asphalt Pavement Magazine - July/August 2017 - Outstanding Brochure Award: Differentiating With Diamonds
Asphalt Pavement Magazine - July/August 2017 - Community Involvement Awards: Community Values
Asphalt Pavement Magazine - July/August 2017 - 29
Asphalt Pavement Magazine - July/August 2017 - 30
Asphalt Pavement Magazine - July/August 2017 - 31
Asphalt Pavement Magazine - July/August 2017 - 32
Asphalt Pavement Magazine - July/August 2017 - 33
Asphalt Pavement Magazine - July/August 2017 - 34
Asphalt Pavement Magazine - July/August 2017 - 35
Asphalt Pavement Magazine - July/August 2017 - 36
Asphalt Pavement Magazine - July/August 2017 - 37
Asphalt Pavement Magazine - July/August 2017 - 38
Asphalt Pavement Magazine - July/August 2017 - 39
Asphalt Pavement Magazine - July/August 2017 - Ecological Award: Think Green
Asphalt Pavement Magazine - July/August 2017 - 41
Asphalt Pavement Magazine - July/August 2017 - 42
Asphalt Pavement Magazine - July/August 2017 - 43
Asphalt Pavement Magazine - July/August 2017 - 44
Asphalt Pavement Magazine - July/August 2017 - 45
Asphalt Pavement Magazine - July/August 2017 - 46
Asphalt Pavement Magazine - July/August 2017 - Asphalt Operations Safety Innovation Awards: Improving Safety Culture and Accountability
Asphalt Pavement Magazine - July/August 2017 - 48
Asphalt Pavement Magazine - July/August 2017 - 49
Asphalt Pavement Magazine - July/August 2017 - 50
Asphalt Pavement Magazine - July/August 2017 - 51
Asphalt Pavement Magazine - July/August 2017 - 52
Asphalt Pavement Magazine - July/August 2017 - Outstanding Website Award: Asphalt Pavement Resources at Your Fingertips
Asphalt Pavement Magazine - July/August 2017 - 54
Asphalt Pavement Magazine - July/August 2017 - Industry Calendar
Asphalt Pavement Magazine - July/August 2017 - 56
Asphalt Pavement Magazine - July/August 2017 - Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - July/August 2017 - 58
Asphalt Pavement Magazine - July/August 2017 - cover3
Asphalt Pavement Magazine - July/August 2017 - cover4
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