Asphalt Pavement Magazine - September/October 2015 - (Page 33)

l Specian: Sectio NAPA s Award Brochure Awards A good Brochure Leaves a Lasting Impression A vibrant takeaway gives potential clients something to reflect upon By Mary Ann Melody W ith much of today's business world speeding toward a paperless society, the viability of producing a professional industry brochure as a takeaway may be questioned. Why spend the money on a paper product? Why spend the time producing something that some people may not bother to read? Why not just direct people to the website? This year's Outstanding Brochure Award winner can testify that the answer is not so cut-anddry. While today's asphalt pavement companies are looking for new and high-tech ways to reach potential customers and clients, the old standbys - of printed products, sales calls, and radio or TV ads - have their place in the sales mix, too. The ability to successfully design a sleek and sophisticated brochure puts so much into play - market presence, competitive edge, and customer preference. A brochure offers companies a chance to better organize their key statements and acts as a supplement to today's myriad of digital offerings. WINNER L.L. Pelling Co. Inc. North Liberty, Iowa "Iowa Rides on Us" L.L. Pelling faces some stiff competition when it comes to selling asphalt in the state of Iowa: concrete. Iowa is home to Iowa State University, which houses the National Concrete Pavement Technology Center (CP Tech Center), a national hub for concrete pavement research. The CP Tech Center acts as a In a state that depends heavily on concrete, L.L. Pelling's brochure helps seed the idea of asphalt in the customer's mind. powerhouse, allowing concrete to keep a firm grasp on the state's paving business. "They have a very strong hold in the industry over here," said Brett Finnegan, L.L. Pelling Co. Vice President. "That industry is our main competition." In an effort to wedge its way into some of the concrete market, L.L. Pelling decided it was a good idea to have a leave-behind when meeting with perspective clients or continued on page 35 Asphalt Pavement Magazine - September/October 2015 * 33

Table of Contents for the Digital Edition of Asphalt Pavement Magazine - September/October 2015

Chairman’s Commentary : An Update on Our Industry’s Challenges
Industry News : CEO fly-In presses Congress for HTF revenue, PaveXpress adds asphalt overlay design feature, Is your safety data sheet GHS compliant?, FHWA offers porous asphalt guidelines, NAPA Care silent auction
Investing in Business Know-How : How employees with business education add to your engineering-driven business
Collaborating for Worker Safety : NIOSH and partners collaborate to control silica dust in asphalt milling operations
A Good Brochure Leaves a Lasting Impression : A vibrant takeaway gives potential clients something to reflect upon
Get Active, Get Involved, Get Noticed : This year’s community involvement winners know their neighbors and their neighbors know them
Thinking Ecologically Means Thinking Economically : Reducing energy costs and running efficient plants helps keep asphalt producers in the black
Putting Safety at the Core : Emphasis on safety helps inspire employee cooperation
Websites Stir Interest With Fresh Look : Focus on function attracts customers and potential customers
Index of Advertisers/

Asphalt Pavement Magazine - September/October 2015