Asphalt Pavement Magazine - September/October 2015 - (Page 36)
get Active, get Involved,
This year's community involvement
winners know their neighbors and
their neighbors know them
By Mary Ann Melody
he math, according
to this year's
winners, is relatively
simple. Community outreach
plus avid employee participation
equals a priceless positive impact
that reverberates goodwill
throughout the local area.
Many of today's asphalt
producers know that a
company's reputation in the
community goes a long way. It
often means increased name
recognition, more positive public
relations, and greater community
satisfaction. This translates into
corporate growth and has a
direct impact on the company's
bottom line. Many businesses
said they actively participate in
community outreach because
that's simply what good
corporate practice is all about -
plus, it's the right thing to do.
This year's NAPA Community
Involvement Award winners
hit the mark by being the best
neighbor on the block.
Pennsy Supply Inc., an Oldcastle Materials Co.
Oftentimes community involvement projects fall into the lap of asphalt
companies when it becomes apparent that a great need exists, and the
company is happy to help.
Pennsy Supply Inc., an Oldcastle Materials Co., said this game plan worked
successfully for many years, and it continues to this day. The company
recently decided, however, to change course with one of its community
outreach projects by actively seeking to identify one local non-profit
organization that needed help and then take that group in under its wings.
Pennsy Supply identified CATRA, Capital Area Therapeutic Riding
Association Inc., as an organization to help and enlisted Pennsy Supply's
many willing employees.
"We looked for an opportunity where not only do folks need help, but
they're not getting help from national organizations for the local community
effort," said Mark Snyder, President of Pennsy Supply Inc., and Mid-Atlantic
Regional President for Oldcastle Materials Inc.
"The bottom line is we like to see our employees actively engaged rather
than us just writing a check," Snyder said. "Anybody can write a check,
but very often people are looking for more than that. They're looking for
volunteers, people to actually get the boots on the ground."
Dawn Darkes, Snyder's Executive Administrative Assistant, said that
Pennsy Supply was able to wrap its arms around CATRA, which offers
therapeutic horseback riding to both adults and children with disabilities.
Help was in the form of financial aid and a multitude of specific projects
throughout their partnership.
"It became a fully integrated relationship," Darkes said. "They in turn let
everyone know Pennsy Supply was active in their community and active in
36 * View past issues online at www.naylornetwork.com/nap-nxt
Table of Contents for the Digital Edition of Asphalt Pavement Magazine - September/October 2015
Chairman’s Commentary : An Update on Our Industry’s Challenges
Industry News : CEO fly-In presses Congress for HTF revenue, PaveXpress adds asphalt overlay design feature, Is your safety data sheet GHS compliant?, FHWA offers porous asphalt guidelines, NAPA Care silent auction
Investing in Business Know-How : How employees with business education add to your engineering-driven business
Collaborating for Worker Safety : NIOSH and partners collaborate to control silica dust in asphalt milling operations
A Good Brochure Leaves a Lasting Impression : A vibrant takeaway gives potential clients something to reflect upon
Get Active, Get Involved, Get Noticed : This year’s community involvement winners know their neighbors and their neighbors know them
Thinking Ecologically Means Thinking Economically : Reducing energy costs and running efficient plants helps keep asphalt producers in the black
Putting Safety at the Core : Emphasis on safety helps inspire employee cooperation
Websites Stir Interest With Fresh Look : Focus on function attracts customers and potential customers
Index of Advertisers/Advertisers.com
Asphalt Pavement Magazine - September/October 2015