Asphalt Pavement Magazine - September/October 2015 - (Page 60)
Websites stir Interest
With Fresh Look
Revamped websites meet increased traffic
By Mary Ann Melody
irst impressions are more important than ever in
this fast-paced, quick-look world we live in.
For the asphalt pavement industry,
presenting an informative, sophisticated website
may determine whether or not a potential client
or association member takes a second look. Add laptops,
tablets, and smartphones into the mix, and today's
industry website must be designed with today's savvy
user in mind.
The following five organizations made a conscious
decision to update their websites, promoting current
information, and links to social media outlets such as
Facebook, Twitter, and LinkedIn. The website revamps
have earned the 2014 Outstanding Website Award, which
recognizes websites that promote the use of asphalt and
the asphalt industry.
These award winners have put a fresh look on how to
present asphalt information to the public - and aim to
increase revenue in the process.
WINNER - Producer Member
Louisville Paving & Construction Co.
Louisville Paving & Construction Co.'s decision to redo
its company website last year was part of a company-wide
recommitment to overall excellence.
John Dougherty, Louisville Paving & Construction
Chief Executive Officer, said the old website was 15
years old and "just sat there." He formed a committee
to review, update, and create each page on the new and
improved website, which is now receiving record traffic
and an increase in employment applications.
60 * View past issues online at www.naylornetwork.com/nap-nxt
Louisville Paving & Construction's website is updated regularly with
current jobs and projects.
"We're in the top of all the categories we think are
important," Dougherty said. "We track about 15 categories
we think someone might put in if they are going to
search - asphalt, paving, site work, or whatever. We were
number one or number two in almost all of them."
Dougherty said its part of the company's conscious
goal to excel in all areas - training, website, community
outreach, safety, and more - which will help the
company prosper and reap financial benefits.
"We have a philosophy that we need to be number
one in everything," he said. "We can't just do part of it. I
think it's paid off for us."
The website aims to provide information about the
company in a presentable fashion that is easy for the
Table of Contents for the Digital Edition of Asphalt Pavement Magazine - September/October 2015
Chairman’s Commentary : An Update on Our Industry’s Challenges
Industry News : CEO fly-In presses Congress for HTF revenue, PaveXpress adds asphalt overlay design feature, Is your safety data sheet GHS compliant?, FHWA offers porous asphalt guidelines, NAPA Care silent auction
Investing in Business Know-How : How employees with business education add to your engineering-driven business
Collaborating for Worker Safety : NIOSH and partners collaborate to control silica dust in asphalt milling operations
A Good Brochure Leaves a Lasting Impression : A vibrant takeaway gives potential clients something to reflect upon
Get Active, Get Involved, Get Noticed : This year’s community involvement winners know their neighbors and their neighbors know them
Thinking Ecologically Means Thinking Economically : Reducing energy costs and running efficient plants helps keep asphalt producers in the black
Putting Safety at the Core : Emphasis on safety helps inspire employee cooperation
Websites Stir Interest With Fresh Look : Focus on function attracts customers and potential customers
Index of Advertisers/Advertisers.com
Asphalt Pavement Magazine - September/October 2015