Asphalt Pavement Magazine - September/October 2016 - 10


Chairman's Commentary

Kenco
Engineering

quantify and highlight asphalt's
many advantages.

Go to Market Campaign

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Sla
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Slat End Protte
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The Go to Market effort, funded
by NAPA, creates advertising,
videos, infographics, and other
promotional materials to promote
the asphalt pavement industry in
general, as well as to communicate
to stakeholders the findings of PEC
research and to aid deployment
efforts lead by the Asphalt Pavement
Alliance (APA) and the SAPAs.
The GTM effort has developed
a range of positive messages that
highlight five core drivability
and performance benefits
asphalt pavements deliver: ease
of construction, smoothness,
noise, safety, and sustainability.
Advertisements created through
this program are currently running
in nine trade magazines, including
Asphalt Pavement, two e-newsletters,
and on three websites that are
ready by pavement decision-makers
and designers at state departments
of transportation, public works
agencies, and consulting engineers.
Infographics and videos have
been developed to highlight
asphalt's advantages and specific
pavement initiatives, such as
Perpetual Pavements. Some educate
viewers about asphalt in general,
while others focus on specific
attributes. To date, six videos have
been completed and four more are
in development; they are all hosted
on the APA's YouTube channel, and
as of July, these videos have been
viewed more than 132,000 times.

Asphalt Pavement Alliance
Drry Bearin
ngs &
Coupliing
g Shafts
s

800-363-9859

www.kencoengineering.com

Still proudly made
in the USA

10 * View 1past
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The APA is the deployment arm
of the industry, and is funded
by NAPA, the SAPAs, and the
Asphalt Institute. Last year,
under the direction of its new
National Director Amy Miller,
P.E., the Alliance kicked-off a
new deployment strategy that
brings together SAPAs, asphalt
mix producers, and industry

issues online at www.naylornetwork.com/nap-nxt
01/07/16 8:43 PM

suppliers on a regional basis to
determine marketing challenges,
identify means solutions, and
build out regional and national
deployment strategies.
In July, I attended the first
such meeting for the Northcentral
Region, and it was exciting to
see contractors and our partners
from all 10 states in the region
working together to determine
what challenges we face in the
Midwest and Great Lakes and how
to approach them. Dan Staebell,
the APA's Northcentral Regional
Director, is now working with
leaders in the region, as well
as the PEC and GTM efforts, to
determine how to address the issues
raised and to put into action the
solutions identified.
The APA also has been active
in trade shows, sharing the
benefits of asphalt pavement with
public works directors, county
engineers, shopping center owners,
DOT staff, and others. By the
end of September, the APA will
have exhibited before 72,000
professionals involved in various
aspects of roadway pavement
design and construction at seven
tradeshows across the country.

Looking Forward
The investments made by NAPA
and our partners in the PEC, GTM,
and APA have been significant, but
we are already seeing the benefits.
To ensure that we keep these
efforts on track, the GTM effort
is repeating some of the market
research originally conducted
in 2013 to determine what road
owners want from pavements.
These results will be used to help
calibrate and direct our efforts
going forward.
We will continue to examine and
refine these efforts to ensure that
the successes of the PEC, GTM, and
APA continue to deliver value to
the industry. We are making solid
investments, and we are beginning
to see regular dividends. AP


http://www.kencoengineering.com http://www.kencoengineering.com http://www.naylornetwork.com/nap-nxt

Table of Contents for the Digital Edition of Asphalt Pavement Magazine - September/October 2016

Chairman’s Commentary
Industry News
Innovation in Mindset and Technology
Innovative Pavement Research
Freight Innovations in Our Future
Creating a Sustainability Program:
Industry Calendar
Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - September/October 2016 - Cover1
Asphalt Pavement Magazine - September/October 2016 - IBD_L
Asphalt Pavement Magazine - September/October 2016 - IBD
Asphalt Pavement Magazine - September/October 2016 - cover2
Asphalt Pavement Magazine - September/October 2016 - 3
Asphalt Pavement Magazine - September/October 2016 - 4
Asphalt Pavement Magazine - September/October 2016 - 5
Asphalt Pavement Magazine - September/October 2016 - 6
Asphalt Pavement Magazine - September/October 2016 - 7
Asphalt Pavement Magazine - September/October 2016 - 8
Asphalt Pavement Magazine - September/October 2016 - Chairman’s Commentary
Asphalt Pavement Magazine - September/October 2016 - 10
Asphalt Pavement Magazine - September/October 2016 - 11
Asphalt Pavement Magazine - September/October 2016 - 12
Asphalt Pavement Magazine - September/October 2016 - Industry News
Asphalt Pavement Magazine - September/October 2016 - 14
Asphalt Pavement Magazine - September/October 2016 - 15
Asphalt Pavement Magazine - September/October 2016 - 16
Asphalt Pavement Magazine - September/October 2016 - 17
Asphalt Pavement Magazine - September/October 2016 - 18
Asphalt Pavement Magazine - September/October 2016 - Innovation in Mindset and Technology
Asphalt Pavement Magazine - September/October 2016 - 20
Asphalt Pavement Magazine - September/October 2016 - 21
Asphalt Pavement Magazine - September/October 2016 - 22
Asphalt Pavement Magazine - September/October 2016 - 23
Asphalt Pavement Magazine - September/October 2016 - 24
Asphalt Pavement Magazine - September/October 2016 - 25
Asphalt Pavement Magazine - September/October 2016 - 26
Asphalt Pavement Magazine - September/October 2016 - Innovative Pavement Research
Asphalt Pavement Magazine - September/October 2016 - 28
Asphalt Pavement Magazine - September/October 2016 - 29
Asphalt Pavement Magazine - September/October 2016 - 30
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Asphalt Pavement Magazine - September/October 2016 - bg39
Asphalt Pavement Magazine - September/October 2016 - bg40
Asphalt Pavement Magazine - September/October 2016 - 31
Asphalt Pavement Magazine - September/October 2016 - 32
Asphalt Pavement Magazine - September/October 2016 - Freight Innovations in Our Future
Asphalt Pavement Magazine - September/October 2016 - 34
Asphalt Pavement Magazine - September/October 2016 - 35
Asphalt Pavement Magazine - September/October 2016 - 36
Asphalt Pavement Magazine - September/October 2016 - Creating a Sustainability Program:
Asphalt Pavement Magazine - September/October 2016 - 38
Asphalt Pavement Magazine - September/October 2016 - 39
Asphalt Pavement Magazine - September/October 2016 - 40
Asphalt Pavement Magazine - September/October 2016 - 41
Asphalt Pavement Magazine - September/October 2016 - 42
Asphalt Pavement Magazine - September/October 2016 - 43
Asphalt Pavement Magazine - September/October 2016 - 44
Asphalt Pavement Magazine - September/October 2016 - 45
Asphalt Pavement Magazine - September/October 2016 - 46
Asphalt Pavement Magazine - September/October 2016 - 47
Asphalt Pavement Magazine - September/October 2016 - 48
Asphalt Pavement Magazine - September/October 2016 - Industry Calendar
Asphalt Pavement Magazine - September/October 2016 - 50
Asphalt Pavement Magazine - September/October 2016 - Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - September/October 2016 - 52
Asphalt Pavement Magazine - September/October 2016 - 53
Asphalt Pavement Magazine - September/October 2016 - 54
Asphalt Pavement Magazine - September/October 2016 - 55
Asphalt Pavement Magazine - September/October 2016 - 56
Asphalt Pavement Magazine - September/October 2016 - 57
Asphalt Pavement Magazine - September/October 2016 - 58
Asphalt Pavement Magazine - September/October 2016 - cover3
Asphalt Pavement Magazine - September/October 2016 - cover4
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