Asphalt Pavement Magazine - September/October 2016 - 19


INNOVATION in Mindset
and Technology
Lessons learned across industries can be applied to asphalt pavement
By Nam Tran, Ph.D., P.E, LEED GA
The asphalt pavement industry is working with public agencies to continually improve pavement performance to extend the life
of asphalt pavements with NAPA's Pavement Performance Task Group leading the effort. The recent focus of the Task Group is
improving the durability of asphalt mixtures. To do this, innovations in performance testing, balanced mix design, and applying
performance testing to mix design and production are the focus of industry efforts to improve the life of asphalt mixtures.
Dr. Nam Tran, a Lead Researcher and Associate Research Professor at the National Center for Asphalt Technology at Auburn
University, is in the process of completing a Master's degree in Business Administration. At a recent presentation to NAPA staff, Tran
shared some of his business research on innovation and its commercialization process and how that more entrepreneurial process
might be applicable to the adoption of innovations in the asphalt pavement industry.

R&D Spending

2014

RANK

2015

T

o survive and thrive in
today's rapidly changing
globally competitive
environment, companies
must constantly grow
and change-challenging what
they do, adopting innovations,
improving and evolving on things
they already do. After concentrating
on cost-cutting and outsourcing,
companies have shifted their focus
on innovation to continue attracting
both returning and new customers.
Innovation helps companies compete
on the value of their products and
differentiate them from those of their
competitors. In a survey conducted
by McKinsey & Company in 2010,1
84 percent of the executives surveyed
said innovation was critical to the
success of their firms. Innovation is
recognized as offering a competitive
advantage, perhaps one of the few
sustainable advantages, and it is
becoming a core component of
overall corporate strategy.
Figure 1 shows the 10 most
innovative companies selected in the
2015 survey of Global Innovation
1000 companies-the 1,000 public
corporations worldwide that spent

Company

2015
US$ Bil.

1000
Rank

% of
Revenue

1

1

Apple

$6.o

18

3.3%

2

2

Google

$9.8

6

14.9%

3

5

Tesla Motors

$0.5

273

14.5%

4

4

Samsung

$14.1

2

7.2%

5

3

Amazon

$9.3

7

10.4%

6

6

3M

$1.8

80

5.6%

7

7

GE

$4.2

36

2.9%

8

8

Microsoft

$11.4

4

13.1%

9

9

IBM

$5.4

26

5.9%

Toyota

$9.2

8

3.7%

10 11

Source: Bloomberg data, Capital IQ data,
Strategy & 2015 survey data and analysis
Figure 1. The 10 Most Innovative Companies1

the most on researching and
developing products and services for
their markets. They were recognized

by the survey participants for setting
new production records for their
products and/or breaking into a

Asphalt Pavement Magazine - September/October 2016 * 19



Table of Contents for the Digital Edition of Asphalt Pavement Magazine - September/October 2016

Chairman’s Commentary
Industry News
Innovation in Mindset and Technology
Innovative Pavement Research
Freight Innovations in Our Future
Creating a Sustainability Program:
Industry Calendar
Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - September/October 2016 - Cover1
Asphalt Pavement Magazine - September/October 2016 - IBD_L
Asphalt Pavement Magazine - September/October 2016 - IBD
Asphalt Pavement Magazine - September/October 2016 - cover2
Asphalt Pavement Magazine - September/October 2016 - 3
Asphalt Pavement Magazine - September/October 2016 - 4
Asphalt Pavement Magazine - September/October 2016 - 5
Asphalt Pavement Magazine - September/October 2016 - 6
Asphalt Pavement Magazine - September/October 2016 - 7
Asphalt Pavement Magazine - September/October 2016 - 8
Asphalt Pavement Magazine - September/October 2016 - Chairman’s Commentary
Asphalt Pavement Magazine - September/October 2016 - 10
Asphalt Pavement Magazine - September/October 2016 - 11
Asphalt Pavement Magazine - September/October 2016 - 12
Asphalt Pavement Magazine - September/October 2016 - Industry News
Asphalt Pavement Magazine - September/October 2016 - 14
Asphalt Pavement Magazine - September/October 2016 - 15
Asphalt Pavement Magazine - September/October 2016 - 16
Asphalt Pavement Magazine - September/October 2016 - 17
Asphalt Pavement Magazine - September/October 2016 - 18
Asphalt Pavement Magazine - September/October 2016 - Innovation in Mindset and Technology
Asphalt Pavement Magazine - September/October 2016 - 20
Asphalt Pavement Magazine - September/October 2016 - 21
Asphalt Pavement Magazine - September/October 2016 - 22
Asphalt Pavement Magazine - September/October 2016 - 23
Asphalt Pavement Magazine - September/October 2016 - 24
Asphalt Pavement Magazine - September/October 2016 - 25
Asphalt Pavement Magazine - September/October 2016 - 26
Asphalt Pavement Magazine - September/October 2016 - Innovative Pavement Research
Asphalt Pavement Magazine - September/October 2016 - 28
Asphalt Pavement Magazine - September/October 2016 - 29
Asphalt Pavement Magazine - September/October 2016 - 30
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Asphalt Pavement Magazine - September/October 2016 - 31
Asphalt Pavement Magazine - September/October 2016 - 32
Asphalt Pavement Magazine - September/October 2016 - Freight Innovations in Our Future
Asphalt Pavement Magazine - September/October 2016 - 34
Asphalt Pavement Magazine - September/October 2016 - 35
Asphalt Pavement Magazine - September/October 2016 - 36
Asphalt Pavement Magazine - September/October 2016 - Creating a Sustainability Program:
Asphalt Pavement Magazine - September/October 2016 - 38
Asphalt Pavement Magazine - September/October 2016 - 39
Asphalt Pavement Magazine - September/October 2016 - 40
Asphalt Pavement Magazine - September/October 2016 - 41
Asphalt Pavement Magazine - September/October 2016 - 42
Asphalt Pavement Magazine - September/October 2016 - 43
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Asphalt Pavement Magazine - September/October 2016 - 45
Asphalt Pavement Magazine - September/October 2016 - 46
Asphalt Pavement Magazine - September/October 2016 - 47
Asphalt Pavement Magazine - September/October 2016 - 48
Asphalt Pavement Magazine - September/October 2016 - Industry Calendar
Asphalt Pavement Magazine - September/October 2016 - 50
Asphalt Pavement Magazine - September/October 2016 - Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - September/October 2016 - 52
Asphalt Pavement Magazine - September/October 2016 - 53
Asphalt Pavement Magazine - September/October 2016 - 54
Asphalt Pavement Magazine - September/October 2016 - 55
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Asphalt Pavement Magazine - September/October 2016 - 58
Asphalt Pavement Magazine - September/October 2016 - cover3
Asphalt Pavement Magazine - September/October 2016 - cover4
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