Asphalt Pavement Magazine - November/December 2016 - 17


Creating a
Sustainability Program:

Going Forward

Evaluating your program to increase the environmental, economic,
and social return on investment
By Heather Dylla, Ph.D., and Martha K. Silver

C

ontinuous improvement is an
inherent characteristic of sustainability. By committing to
a sustainability program, your
company is committing to a
continual process of improvement.
In this fifth and final article in the Create
a Sustainability Program series, we look at
how your company can use its experience
creating a sustainability program to
determine its environmental, economic, and
social return on investment (ROI), and make
modifications to their sustainability efforts
to improve those returns.

Sustainable Returns
on Investment
One of the most difficult aspects of
sustainability for the balance-sheet minded
is that it can be hard to calculate a return
on investment. The traditional definition of
ROI is a profitability percentage for a specific
investment calculated by net profit over
the cost of investment multiplied by 100.
However, how do you calculate profitability
for an investment that may not have an
economic goal?
There are three pillars of sustainability.
The economic pillar can be measured for
the classic ROI. The ecological pillar offers
some direct opportunities for classic ROI,
such as use of reclaimed asphalt pavement
(RAP) and recycled asphalt shingles (RAS).

The social pillar is least likely to offer
direct opportunities to generate a classic
ROI, but is more likely to offer indirect
opportunities. For example, noise, dust
and odor reduction efforts, community
open houses, native plant landscaping,
employee volunteerism programs, and
supporting charitable endeavors may make
you a better, greener neighbor in your
community. These efforts may offer no
immediate financial benefit; however, as a
better neighbor, your plant could face less
conflict from community members and
enjoy smoother zoning hearings. A failed
zoning permit could cost your company
significant funds. The financial savings
gained by avoiding an unnecessary expense
is in itself a valuable ROI that should be
considered when a program is evaluated.

Review and Revise Your
Sustainability Program
to Maximize ROI
To evaluate your program and leverage
the greatest return, it's necessary to assess
the program overall. Review the building
blocks you used to create your sustainability
program. Some organizations hire a
third-party organization to review their
sustainability program. (See Box 1 for Asphalt
Pavement magazine articles that cover these
building blocks.)
continued on page 19

Asphalt Pavement Magazine - November/December 2016 * 17



Table of Contents for the Digital Edition of Asphalt Pavement Magazine - November/December 2016

President’s Perspective Asphalt — The Sustainable Choice
Industry News
Creating a Sustainability Program: Going Forward
2017 NAPA Annual Meeting Preview Strategies in a Changing Market
Developing a Stronger, Healthier Safety Culture
EH&S Training for the Upcoming Season
Are You Ready for OSHA’s New Silica Rule?
Resources to Reach Your Community with Real, Positive Information
EH&S Regulatory Outlook
Industry Calendar
Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - November/December 2016 - cover1
Asphalt Pavement Magazine - November/December 2016 - cover2
Asphalt Pavement Magazine - November/December 2016 - 3
Asphalt Pavement Magazine - November/December 2016 - 4
Asphalt Pavement Magazine - November/December 2016 - 5
Asphalt Pavement Magazine - November/December 2016 - 6
Asphalt Pavement Magazine - November/December 2016 - 7
Asphalt Pavement Magazine - November/December 2016 - 8
Asphalt Pavement Magazine - November/December 2016 - President’s Perspective Asphalt — The Sustainable Choice
Asphalt Pavement Magazine - November/December 2016 - 10
Asphalt Pavement Magazine - November/December 2016 - 11
Asphalt Pavement Magazine - November/December 2016 - 12
Asphalt Pavement Magazine - November/December 2016 - Industry News
Asphalt Pavement Magazine - November/December 2016 - 14
Asphalt Pavement Magazine - November/December 2016 - 15
Asphalt Pavement Magazine - November/December 2016 - 16
Asphalt Pavement Magazine - November/December 2016 - Creating a Sustainability Program: Going Forward
Asphalt Pavement Magazine - November/December 2016 - 18
Asphalt Pavement Magazine - November/December 2016 - 19
Asphalt Pavement Magazine - November/December 2016 - 20
Asphalt Pavement Magazine - November/December 2016 - 21
Asphalt Pavement Magazine - November/December 2016 - 22
Asphalt Pavement Magazine - November/December 2016 - 23
Asphalt Pavement Magazine - November/December 2016 - 2017 NAPA Annual Meeting Preview Strategies in a Changing Market
Asphalt Pavement Magazine - November/December 2016 - 25
Asphalt Pavement Magazine - November/December 2016 - 26
Asphalt Pavement Magazine - November/December 2016 - 27
Asphalt Pavement Magazine - November/December 2016 - Developing a Stronger, Healthier Safety Culture
Asphalt Pavement Magazine - November/December 2016 - 29
Asphalt Pavement Magazine - November/December 2016 - 30
Asphalt Pavement Magazine - November/December 2016 - 31
Asphalt Pavement Magazine - November/December 2016 - 32
Asphalt Pavement Magazine - November/December 2016 - 33
Asphalt Pavement Magazine - November/December 2016 - 34
Asphalt Pavement Magazine - November/December 2016 - 35
Asphalt Pavement Magazine - November/December 2016 - EH&S Training for the Upcoming Season
Asphalt Pavement Magazine - November/December 2016 - 37
Asphalt Pavement Magazine - November/December 2016 - 38
Asphalt Pavement Magazine - November/December 2016 - 39
Asphalt Pavement Magazine - November/December 2016 - 40
Asphalt Pavement Magazine - November/December 2016 - 41
Asphalt Pavement Magazine - November/December 2016 - 42
Asphalt Pavement Magazine - November/December 2016 - 43
Asphalt Pavement Magazine - November/December 2016 - Are You Ready for OSHA’s New Silica Rule?
Asphalt Pavement Magazine - November/December 2016 - 45
Asphalt Pavement Magazine - November/December 2016 - 46
Asphalt Pavement Magazine - November/December 2016 - 47
Asphalt Pavement Magazine - November/December 2016 - 48
Asphalt Pavement Magazine - November/December 2016 - 49
Asphalt Pavement Magazine - November/December 2016 - 50
Asphalt Pavement Magazine - November/December 2016 - 51
Asphalt Pavement Magazine - November/December 2016 - Resources to Reach Your Community with Real, Positive Information
Asphalt Pavement Magazine - November/December 2016 - 53
Asphalt Pavement Magazine - November/December 2016 - 54
Asphalt Pavement Magazine - November/December 2016 - 55
Asphalt Pavement Magazine - November/December 2016 - 56
Asphalt Pavement Magazine - November/December 2016 - EH&S Regulatory Outlook
Asphalt Pavement Magazine - November/December 2016 - 58
Asphalt Pavement Magazine - November/December 2016 - 59
Asphalt Pavement Magazine - November/December 2016 - Industry Calendar
Asphalt Pavement Magazine - November/December 2016 - 61
Asphalt Pavement Magazine - November/December 2016 - Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - November/December 2016 - cover3
Asphalt Pavement Magazine - November/December 2016 - cover4
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