Asphalt Pavement Magazine - November/December 2016 - 29


The right thing to do is better for business too
By Kelly Kanaras

I

"It is the responsibility
of the top management
to live and breathe
safety, and to change
their behavior
everywhere, not just at
work, and to lead
by example."

n October 1987, floundering
aluminum giant Alcoa hired a
new CEO, Paul O'Neill. In his
first speech as CEO, investors
expected O'Neill to focus on
profit margins; instead he talked
about worker safety. "I intend to
make Alcoa the safest company
in America. I intend to go for zero
injuries." And he did. Over the
course of the next 13 years, Alcoa
dropped from 1.86 lost work days to
injuries per 100 workers to 0.2. By
2012, the rate had fallen to 0.125.
What surprised many, though, was
that one year after the speech profits
hit a record high.
Could there be business benefits
to developing a healthy safety
culture in a company? Jay Winford,
President of Prairie Contractors Inc.,
says, yes. "I look around at the most
financially successful companies,
and they are the ones who put the
strongest emphasis on safety." If a
company is truly focused on safety,
then the financial piece of the
puzzle falls into place.
Although it is true that
companies that improve safety
realize multiple business benefits,
the main point is that "It's the
right thing to do," says Winford.
Winford adds that several private
owners now only allow the safest
companies to compete for their
work, and he believes that the
DOTs will soon follow suit. Prairie's
focus is to change behavior so that
people plan to be safe everywhere,
and to develop a workforce that is
happy, and mentally and physically
healthy so they are engaged and
can be safe.

Make Safety a Core Value
All employers want their employees
to go home in the same condition
in which they arrived at work. Are
worker safety programs, initiatives,

and regulations the best way
to protect our workers, reduce
accidents and fatalities, and their
corresponding costs?
According to Gregory M.
Anderson, author of Safety 24/7:
Building an Incident-Free Culture, no.
A program that has a beginning and
end or that makes safety a priority,
is not going to be as successful
as one that makes safety a core
value. "Many companies make
safety their number one priority
but, unfortunately, priorities tend
to change based on things such
as levels of production, costs,
deadlines, etc., while values never
change. Support safety as a core
value by committing to put human
life ahead of all other demands,"
advises Anderson.
Cal Beyer, Director of Risk
Management at Lakeside Industries
Inc., provides a copy of Safety
24/7 to all new hires, and has
increased safety training and
communication with the goal of
getting every employee home safe
at the end of their shift. He says,
"Commitment from the owner(s)
and senior leadership team is the
key requirement for expanding
safety culture."
Winford agrees with that
sentiment, "It is the responsibility
of the top management to live and
breathe safety, and to change their
behavior everywhere, not just at
work, and to lead by example."
James Mitchell, President of
Superior Paving Corp., echoes that
attitude. "Every company has the
legal responsibility to provide a safe
work environment, but we owe it to
our employees to ensure their safety.
It's really a moral obligation. I do
this so I can sleep at night."
Safety was a founding principle
at Superior, but five years ago, they
continued on page 31

Asphalt Pavement Magazine - November/December 2016 * 29



Table of Contents for the Digital Edition of Asphalt Pavement Magazine - November/December 2016

President’s Perspective Asphalt — The Sustainable Choice
Industry News
Creating a Sustainability Program: Going Forward
2017 NAPA Annual Meeting Preview Strategies in a Changing Market
Developing a Stronger, Healthier Safety Culture
EH&S Training for the Upcoming Season
Are You Ready for OSHA’s New Silica Rule?
Resources to Reach Your Community with Real, Positive Information
EH&S Regulatory Outlook
Industry Calendar
Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - November/December 2016 - cover1
Asphalt Pavement Magazine - November/December 2016 - cover2
Asphalt Pavement Magazine - November/December 2016 - 3
Asphalt Pavement Magazine - November/December 2016 - 4
Asphalt Pavement Magazine - November/December 2016 - 5
Asphalt Pavement Magazine - November/December 2016 - 6
Asphalt Pavement Magazine - November/December 2016 - 7
Asphalt Pavement Magazine - November/December 2016 - 8
Asphalt Pavement Magazine - November/December 2016 - President’s Perspective Asphalt — The Sustainable Choice
Asphalt Pavement Magazine - November/December 2016 - 10
Asphalt Pavement Magazine - November/December 2016 - 11
Asphalt Pavement Magazine - November/December 2016 - 12
Asphalt Pavement Magazine - November/December 2016 - Industry News
Asphalt Pavement Magazine - November/December 2016 - 14
Asphalt Pavement Magazine - November/December 2016 - 15
Asphalt Pavement Magazine - November/December 2016 - 16
Asphalt Pavement Magazine - November/December 2016 - Creating a Sustainability Program: Going Forward
Asphalt Pavement Magazine - November/December 2016 - 18
Asphalt Pavement Magazine - November/December 2016 - 19
Asphalt Pavement Magazine - November/December 2016 - 20
Asphalt Pavement Magazine - November/December 2016 - 21
Asphalt Pavement Magazine - November/December 2016 - 22
Asphalt Pavement Magazine - November/December 2016 - 23
Asphalt Pavement Magazine - November/December 2016 - 2017 NAPA Annual Meeting Preview Strategies in a Changing Market
Asphalt Pavement Magazine - November/December 2016 - 25
Asphalt Pavement Magazine - November/December 2016 - 26
Asphalt Pavement Magazine - November/December 2016 - 27
Asphalt Pavement Magazine - November/December 2016 - Developing a Stronger, Healthier Safety Culture
Asphalt Pavement Magazine - November/December 2016 - 29
Asphalt Pavement Magazine - November/December 2016 - 30
Asphalt Pavement Magazine - November/December 2016 - 31
Asphalt Pavement Magazine - November/December 2016 - 32
Asphalt Pavement Magazine - November/December 2016 - 33
Asphalt Pavement Magazine - November/December 2016 - 34
Asphalt Pavement Magazine - November/December 2016 - 35
Asphalt Pavement Magazine - November/December 2016 - EH&S Training for the Upcoming Season
Asphalt Pavement Magazine - November/December 2016 - 37
Asphalt Pavement Magazine - November/December 2016 - 38
Asphalt Pavement Magazine - November/December 2016 - 39
Asphalt Pavement Magazine - November/December 2016 - 40
Asphalt Pavement Magazine - November/December 2016 - 41
Asphalt Pavement Magazine - November/December 2016 - 42
Asphalt Pavement Magazine - November/December 2016 - 43
Asphalt Pavement Magazine - November/December 2016 - Are You Ready for OSHA’s New Silica Rule?
Asphalt Pavement Magazine - November/December 2016 - 45
Asphalt Pavement Magazine - November/December 2016 - 46
Asphalt Pavement Magazine - November/December 2016 - 47
Asphalt Pavement Magazine - November/December 2016 - 48
Asphalt Pavement Magazine - November/December 2016 - 49
Asphalt Pavement Magazine - November/December 2016 - 50
Asphalt Pavement Magazine - November/December 2016 - 51
Asphalt Pavement Magazine - November/December 2016 - Resources to Reach Your Community with Real, Positive Information
Asphalt Pavement Magazine - November/December 2016 - 53
Asphalt Pavement Magazine - November/December 2016 - 54
Asphalt Pavement Magazine - November/December 2016 - 55
Asphalt Pavement Magazine - November/December 2016 - 56
Asphalt Pavement Magazine - November/December 2016 - EH&S Regulatory Outlook
Asphalt Pavement Magazine - November/December 2016 - 58
Asphalt Pavement Magazine - November/December 2016 - 59
Asphalt Pavement Magazine - November/December 2016 - Industry Calendar
Asphalt Pavement Magazine - November/December 2016 - 61
Asphalt Pavement Magazine - November/December 2016 - Index of Advertisers / Advertisers.com
Asphalt Pavement Magazine - November/December 2016 - cover3
Asphalt Pavement Magazine - November/December 2016 - cover4
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