Success by Association - July/August 2016 - (Page 14)

eventsuccess From Good to Great: 5 Little Ways to Take Your Conference Up a Notch Callie Walker Y ou know what they say: It's all in the details, and that is certainly true of event planning. It's the little things that make people say, "That conference was awesome!" If you want people saying that about your next event, check out these five little ways to take your conference up a notch: 1 Leverage social media Don't just tweet a few times during your conference and call it a day. Integrate social media completely into your organization's event. Set up an event hashtag and remind/encourage your attendees to use it. Take a look at what other people are saying about your event on social media and respond to/retweet them often. And if you really want to take your social media game up a notch, try holding a contest based on social media interaction. The more you use social media during your event, the more your attendees will as well. 2 Designate an area where attendees can relax If you've ever been to a conference, you know how exhausting they can be. Help your attendees out by providing them with a little quiet space. Designate an area where your attendees can relax, check their email, and catch up on some work. If you provide your attendees with a quiet space to go, they'll be less likely to leave when they need a few minutes for a break. 3 Have directional signs Depending on the size of your event, you may want to place directional signs throughout the venue. I can't tell you how frustrating it is to be pressed for time and yet completely lost. To prevent that from happening, 14 success || july/august 2016 be sure to place directional signs throughout your event space, guiding attendees to food areas, session rooms, quiet spaces, and restrooms. Just make sure the signs are placed in visible areas and can be easily read from far away. 4 Provide your attendees with charging stations Attendees will need to charge their phones and laptops periodically, so if your event space lacks a large number of outlets, you'll need to set up a few charging stations to compensate. Tip: If you're selling sponsorships at your event, charging stations make for GREAT advertising real estate. Take advantage! 5 Make sure your staff members stand out Even with directional signs, people will still have questions. Make sure you have friendly and knowledgeable staff members scattered throughout the venue to help your attendees as needed. And make sure those staff members stand out! Consider wearing the same color or having unique lanyards of some sort. Making it easy for attendees to find people will eliminate some of those little conference frustrations. z Callie Walker is the Inbound Marketing Specialist at MemberClicks, an Atlanta-based association management software provider. To learn more, call 800.914.2441 or visit

Table of Contents for the Digital Edition of Success by Association - July/August 2016

President’s Message
Event Calendar
North Carolina Academy of Family Physicians Inspires the Next Generation of Family Medicine
What’s the Best Advice You’ve Been Given as a Meeting or Event Planner?
From Good to Great: 5 Little Ways to Take Your Conference Up a Notch
Email Marketing Advice for Exhibitors and Sponsors
2016 Annual Meeting Sponsor Recognition
Networking: Schmooze It or Lose It
7 Ways to Become a Meetings Industry Advocate
Member Updates
CRM for Associations: A New Approach in Member Engagement and Revenue Generation
Tips for a Meaningful Mountain Retreat
Young Leader Profile
FUEL — Strategically Creating the “Buddy System” for Young Professionals
Why Enragement Blocks Engagement
Staff Update: Introducing BriAnna Walker
Advertiser Index
Buyers’ Guide
Advertiser Showcase
Executive Director’s Message

Success by Association - July/August 2016