Success by Association - July/August 2016 - (Page 20)
Networking: Schmooze It or Lose It
'll never forget my first job. My mom's
best friend helped me get it.
I'll always remember the second one -
my college advisor called a friend of a
friend and got me an interview.
Has anyone ever gotten a job without calling
on their network of family and friends
and business associates? Has anyone
ever landed that critical meeting, wooed
that must-have board member, or gotten
that legislation in front of the folks who
could help without calling on friends and
what networking is
And of course, now you owe them one.
Not a bad deal! For the price of a handshake,
meaningful eye contact, good conversation
and a well-placed phone call or two, your
association, your members, your board
can be more effective, more proactive and
happier in their work. And so can you.
Here are five quick tips to refine your skills,
hone your style, and give you a schmooze
that can't lose:
Schedule your networking
I set aside a full day each week to contact
key clients or potential clients. I often
can't do all eight hours in a row, but I can
schedule it in a working week and spend an
hour here or 45 minutes there dedicating
real time to making contacts. It adds up.
Let yourself be networked
Make time for that random unexpected
phone call or email asking for advice,
seeking information or offering some earthshattering new program for your members.
You never know where the next great idea
will come from. Be open.
Don't limit your network
Have any of us gotten where we are ...
Doubtful. We are a nation of networkers.
And if you are not on that bandwagon,
heaven help you.
People who need - and know - people get
things done faster and more efficiently than
those who go it alone. There are studies
that show those who network, mingle and
schmooze are likely to be more successful
than those who don't.
Why? Because people like to help. They like
to know they are of value to others. They
want to be the one who helps you succeed - in
part, because it makes them feel they have
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Everything you do, from taking the kids to a
school event to being active in your church,
has the potential for you to meet someone
who could make a difference in how you do
business. That doesn't mean you have to be
"on" all the time. It just means you should
keep your mind in gear and open to all
Don't be shy
Start with hello, no matter how intimidating
or important you find the target of your
networking wiles. If you want to network
with the big dogs, do your homework,
study up and find things to talk to them
about. It all flows from there. You will have
them at hello.
Table of Contents for the Digital Edition of Success by Association - July/August 2016
North Carolina Academy of Family Physicians Inspires the Next Generation of Family Medicine
What’s the Best Advice You’ve Been Given as a Meeting or Event Planner?
From Good to Great: 5 Little Ways to Take Your Conference Up a Notch
Email Marketing Advice for Exhibitors and Sponsors
2016 Annual Meeting Sponsor Recognition
Networking: Schmooze It or Lose It
7 Ways to Become a Meetings Industry Advocate
CRM for Associations: A New Approach in Member Engagement and Revenue Generation
Tips for a Meaningful Mountain Retreat
Young Leader Profile
FUEL — Strategically Creating the “Buddy System” for Young Professionals
Why Enragement Blocks Engagement
Staff Update: Introducing BriAnna Walker
Executive Director’s Message
Success by Association - July/August 2016