Success by Association - July/August 2016 - (Page 24)

techtalk CRM for Associations: A New Approach in Member Engagement and Revenue Generation Steve Hamm I n today's economy, the industry is seeing more and more trade, professional, and membership-based organizations struggling to stay within their operating budgets. For these associations, growing top line revenue means finding solutions outside the traditional Association Management Systems (AMS). Many have turned to a new solution with an automated marketing and Customer Relationship Management (CRM) approach that helps associations unify their lead, marketing, opportunity, and service management efforts. "Many have turned to a new solution with an automated marketing and CRM approach that helps associations unify their lead, marketing, opportunity, and service management efforts." To rise to the next level, associations must leverage the right tools to streamline and automate processes that drive membership and association marketing performance. For associations at the tipping point of growth, moving to an automated marketing and CRM solution can significantly boost marketing campaigns, accelerate revenue opportunities and maximize member engagement. platform on which associations can automate membership growth, marketing efforts and member support tasks across the enterprise, resulting in stronger member relationships and timely tuned sales and marketing analytics. There are several ways in which an automated marketing and CRM platform powers new member pipeline. What is CRM? CRM accelerates your ability to make faster sales and marketing decisions based on robust member and new member analytics. With advanced intelligence, you can achieve a member-centric view across the association to attain greater efficiencies and increase marketing and sales productivity. Customer Relationship Management is an enhanced method to centralizing and managing member data and key marketing and sales communications. CRM provides an open, flexible Better Intelligence Total Marketing Management CRM lets you create, track and manage marketing campaigns effectively. Whether it's outbound calls, member segmentation, email marketing, social media applications or creating customized campaign lists, CRM automates the steps and produces data-driven results to accurately measure efforts and return on those efforts. Intelligent Email Campaigns Email marketing is one of the most popular marketing tools for associations today. With minimal resource requirements, associations can deliver personal, relevant and timely email marketing communications to members and prospects alike. Additionally, responses to email campaigns can be analyzed in realtime, allowing you to continuously make improvements and maximize your ROI. 24 success || july/august 2016 http://www.associationpaymentsofamerica.com/index.html

Table of Contents for the Digital Edition of Success by Association - July/August 2016

President’s Message
Event Calendar
North Carolina Academy of Family Physicians Inspires the Next Generation of Family Medicine
What’s the Best Advice You’ve Been Given as a Meeting or Event Planner?
From Good to Great: 5 Little Ways to Take Your Conference Up a Notch
Email Marketing Advice for Exhibitors and Sponsors
2016 Annual Meeting Sponsor Recognition
Networking: Schmooze It or Lose It
7 Ways to Become a Meetings Industry Advocate
Member Updates
CRM for Associations: A New Approach in Member Engagement and Revenue Generation
Tips for a Meaningful Mountain Retreat
Young Leader Profile
FUEL — Strategically Creating the “Buddy System” for Young Professionals
Why Enragement Blocks Engagement
Staff Update: Introducing BriAnna Walker
Advertiser Index
Buyers’ Guide
Advertiser Showcase
Executive Director’s Message

Success by Association - July/August 2016

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