NC Pork Report - Fall 2015 - (Page 17)

Feature NCPC Launches Educational Campaign N orth Carolinians are further away from the farm than ever before. In fact, research shows that many of our citizens don't know the truths about our agriculture industry, especially when activist groups using scare tactics are constantly targeting us. In an effort to increase understanding, the North Carolina Pork Council kicked off an educational campaign that started in early September and runs through November. The campaign includes television advertising, Internet advertising and social media content that focuses on some key messages: * NC Hog Farming is "An Honest Day's Work." * NC hog farmers are committed to safe food, good jobs, animal well being and protecting the environment. * Over 80 percent of NC hog farms are family farms, owned and operated by individual farm families who make the preservation of the environment, the humane treatment of their livestock and the well being of the communities they live in top priorities. * The pork industry provides jobs to more than 46,000 people in North Carolina, with the average wage of nearly $40,000. * The pork industry is among the most regulated industry among all the agricultural industries in North Carolina. Each year state officials conduct inspections at each hog farm in the state to insure compliance with environmental regulations. * The NC pork industry works closely with veterinarians and professional animal scientists to design ways to humanely raise and bring pigs to market. Television advertising will run on cable news programming including FOX, MSNBC, CNBC, and CNN. It will run during NFL games through Time Warner Cable and local news network Sample mailer: Front Back programming (WRAL, WTVD, WCNC) in the Raleigh, NC area. The cable portion of the media campaign begins this week, local network media will run afterwards. To view the ads you can visit the NC Pork Council website at http://www.ncpork. org/responsibility/. In partnership with Wolfpack Sports Marketing, television ads will also run during the Coach Dave Doeren Show each week during the regular football season and radio ads will run during the broadcast of each football game. The campaign also includes four phone calls and three direct mail pieces to roughly 120,000 select consumers in the Raleigh Market Area. All of the television and radio ads as well as the direct mail pieces feature Megan Spence, a North Carolina pork producer from Goldsboro where she works alongside her family at Sutton Family Swine and Poultry, LLC. F a l l 2 0 15 * N C P o r k R epor t 17

Table of Contents for the Digital Edition of NC Pork Report - Fall 2015

Message from the President
Industry News
NCPC Launches Educational Campaign
Welcome to Our New Home
2016 NC Pork Conference
Profile: Megan Spence
6th Annual Livestock Lobby Day
NC Pork Producer Honors Former FFA Teacher
2015 State 4-H Livestock Contests
Interns Learn Important Skills While Working in the Pork Industry
Employees Honored for Education Efforts
Junior Market Swine Show
Index to Advertisers

NC Pork Report - Fall 2015