NC Pork Report - Winter 2013 - (Page 21)

Feature Costco Partnership: Small Investment Brings Notable Increase in Pork Sales T his fall, NCPC took advantage of an opportunity to build on the tremendous success the pork industry has had in partnering with Costco Wholesale by focusing on highly effective and integrated promotional activities. In September and October, NCPC sponsored samplings to target each of the seven North Carolina Costco locations - Charlotte, Durham, Greensboro, Matthews, Raleigh, Wilmington and Winston Salem. On Saturday, September 7, in conjunction with a Costco promotion on boneless loins, NCPC sponsored an in-store sampling of the loins. In October, we teamed up with Costco once again through an in-store sampling of tenderloin on Saturday, October 5, which coincided with a Costco promotion of tenderloin. In all, NCPC's total investment was $3,500 for two samplings at each of the seven locations - a total of 14 sampling events. Although we don't know all the sales numbers, we are aware that the sales on those fresh cuts of pork grew tremendously during the promotion period. One location even saw a 266% increase in sales over the same time in 2012. NCPC Associate Members Meet for Update N CPC's associate members came together at Rose Hill Plantation in Nashville on November 22 for a pork industry update. Nearly 50  people were in attendance representing a variety of industries that service pork producers in North Carolina. We had representatives from animal health, ag lenders, agri-sales and equipment suppliers as well as veterinarians. In addition, representatives from both NPB and the NCPC board were in attendance. The agenda covered a variety of topics and featured a panel discussion on PEDv. Dr. Randy Jones, Dr. Sara Hough and Mark Daughtry presented on the spread, prevention and treatment of the virus and what pork producers are facing as a result of PEDv. Garland Parker of Huvepharma, the associate membership director on the NCPC board, was actively involved in the planning of the event and was pleased with the outcome. "It was a very educational and informative meeting," said Parker. "I was glad that it was so well attended." W i n t e r 2 0 1 3 * N C P o r k Repor t 21

Table of Contents for the Digital Edition of NC Pork Report - Winter 2013

Message from the President: A Year of Successes and Challenges
Industry News
NCPC and Chinese Representatives Travel to Meet in Both Countries
2013 Pork Chop Shop: A Truly Grand Finale
Report from the 2013 State Fair Livestock Shows
Brandon Moore Represents U.S. Agriculture Abroad
NCPC Associate Members Meet for Update
Costco Partnership: Small Investment Brings Notable Increase in Pork Sales
NCPC Sponsors Professional Hot Foods Competition
Cooking Their Way to Victory
Tar Heel Pork Challenge a Highlight of Two NC Fairs
Pork Chop Open Results
Make Your Reservations Now for 2014 NC Pork Conference

NC Pork Report - Winter 2013