Constructor - July/August 2013 - (Page 14)

CEO’S LETTER What’s Your Story? BY STEPHEN E. SANDHERR AGC CEO AGC members and chapters across the country are already telling their story via sites like Twitter and Facebook. And potential owners and potential employees – they are all out there telling their stories, too. I WILL NEITHER CONFIRM NOR DENY the fact that I may have been the last person in our office to trade-in my beloved Blackberry for an iPhone. However, I will say that when it comes to social media, I do not pretend to be an expert in the fi eld. So to say that it is becoming increasingly difficult to keep pace in this social age, well for me, would be an understatement. On the other hand, something I am absolutely sure of is that this world we live and work in – on-line, on blogs, on Twitter and Facebook – that world is here to stay. Moreover, it will only continue to evolve. Even in writing this column, my head starts to spin when I think of all the social media platforms out there and the endless opportunities they represent for industries just like ours. But to quell that overwhelming feeling, I have started to think of all that social media is and can be as one simple thing – another way to tell your story. It may not come as a surprise to most of you, but the construction industry is already there. AGC members and chapters across the country are already telling their story via sites like Twitter and Facebook. And potential owners and potential employees – they are all out there telling their stories, too. We as construction professionals have a very unique and interesting story to tell. Every project, every renovation, every new high-rise – those are all stories unique to your company. They are stories we as your association and you as a company representative want to tell – and perhaps, more importantly, show – to the largest audience possible. We at AGC of America are lucky to be able to see so many great images of member projects as they come in through programs such as the Alliant Build America Awards, Operation Opening Doors and the BIMForum. Or the informative safety videos we receive through programs like the Willis Construction Safety Excellence Awards and are then able to pass on to members through our various safety training programs. These images and videos are more than just snapshots and moments in time, however. They capture complex designs, countless re-designs, best practices and the hard work of members across the country. And to recycle the phrase for what is likely to be the umpteenth time, a picture does, in fact, say a thousand words. A picture tells a story. And if you haven’t already – it is time to start telling yours. Seventy percent of all social media activity now involves an image or video of some kind. In other words, you can now use a simple image to share news, best practices and achievements on a multitude of social media platforms with something as simple as a picture. You can start the conversation with something eye-catching, something beautiful and you immediately capture your audience. But that conversation – your story – shouldn’t end there. You have gotten the audience into their seats and now it is time to play the movie. One thing about the various social media platforms out there is how easy it is to share a photo, a comment or an article. Whether it be on Facebook, Twitter, YouTube, Flickr, Instagram or this new thing they call Vine (I will refer you to Google for that one), the moment someone chooses to share your story with their followers or on their page, that is when you have become unofficially endorsed by another. In 2012, Forbes published a Market Force study indicating 78 percent of respondents said the posts by companies they follow on social media impact their purchases and 81 percent of respondents indicated posts from their friends directly influenced their purchase decision. This is the advantage I see in social media - communicating your story in a way that might be a change-up for your current audience and something that might catch the eye of someone you’ve yet to reach. So if you’re still asking, “Why? Why should CONT’D on page 16 14 constructor | JU LY/ AU G U ST 2013

Table of Contents for the Digital Edition of Constructor - July/August 2013

Editor's Note
President's Message
CEO's Letter
Hire Power
Innovative Ideas Modernize 78-Year-Old Bridge
DeConstructing Social Media
Business Fraud
Challenge Accepted
Stand-Out Safety Program Earns Opp Construction Grand Award
2013 AGC/Willis Construction Safety Excellence Award Winners
2013 Liberty Mutual Marvin M. Black Excellence in Partnering Awards
Money Isn't Everything
AGC in Action
Wall of Wind
Weathering the Storm
Green, Safe and Fast
Leading the Way
Summing it Up
Tall Orders
Going Interstate? Go NASCLA.
Do the Math
Technology Toolbox
Technology Toolbox
Bond-Readiness Program
Legislative and Regulatory News
Book Review
Upcoming Events
2013 Regional Resource Guide
Member and Chapter News
Index to Advertisers
Final Inspection

Constructor - July/August 2013