Constructor - July/August 2017 - 39

CHAPTER CONNECTION

AGC of California's Construction Education
Foundation Launches Go Build California Initiative
COMPREHENSIVE WORKFORCE DEVELOPMENT STRATEGY
WILL ADDRESS STATE'S LABOR SHORTAGES
BY ERIN VOLK

THE DEMAND FOR SKILLED labor has

become a national crisis. Currently, the
average age of a construction worker
is over 50 years old, and for every five
workers who leave the industry, only
one replaces them. Without action to
attract skilled workers to the construction industry, we face severe problems in
any effort to build or maintain our nation's
infrastructure.
In California, strengthening the state's
labor force has become an even higher priority with the recent passage of a 10-year,
$52-billion transportation and infrastructure improvement plan. Recognizing the
need for an industry-wide solution, AGC
of California's Construction Education
Foundation launched Go Build California,
a comprehensive industry image enhancement and recruitment campaign to inform
and inspire the next generation of skilled
workers.
"We have been pursuing workforce
development efforts for many years,"
says Tom Holsman, AGC of California's
CEO. "This latest endeavor with Go Build
California will help overcome societal
stigmas and get younger folks interested
in construction."
As part of a sustained outreach and
messaging campaign, Go Build deploys
its message across a variety of mediums-
including TV, print and digital advertising, social media channels, an engaging
website, grassroots outreach, and educator tools, such as trade videos, classroom materials and more. "Go Build is the
nation's most comprehensive and effective workforce development initiative,"
says Steve Sandherr, AGC of America's
CEO and Go Build national board member.
@Constr uctor Ma g

"In developing the Go Build initiative, we realized that only a sustained
marketing and outreach effort would
cause a paradigm shift in the public's
thinking about the skilled trades. Go
Build's unique, multi-platform approach
is unmatched in its scope, strategy and
measurable impact. We're actively engaging and inspiring young people and offering a national rallying cry for our industry
to coalesce around: Go Build," says Bob
Woods, CEO/president of Go Build.
Tommy Burleson (of Go Build
Tennessee and AGC of America life director) calls Go Build's strategic approach
"a game changer when it comes to how
our industry communicates with younger
generations." Go Build's impact has been
significant, wherein Alabama career tech
course enrollments have increased 24

percent, and three out of four apprenticeships have experienced a substantial
increase in applications. Even better, 51
percent of career-tech students surveyed
said they were influenced by Go Build
Alabama's outreach and advertisements
to pursue a career in construction.
Since its founding in 2000, AGC of
California's Construction Education
Foundation has worked to develop and
strengthen the professionalism and effectiveness of individuals in the construction industry. "We are extremely proud
to bring Go Build to California," says
Mike Mencarini, 2017 AGC of California
president. "The success seen in other
state campaigns that have launched Go
Build is tremendous. Partnering with Go
Build advances our [AGC CEF] mission to
◆
another level."

J U L Y / A U G U S T 2 0 1 7 | www.constructormagazine.com 39


http://www.constructormagazine.com

Table of Contents for the Digital Edition of Constructor - July/August 2017

Editor’s Note
President’s Message
Ceo’s Letter
Automation on the Jobsite
Simonson Says
Students Pave the Way for a Bright Construction Future
A Diversified Portfolio
Deadline for OSHA Crane Operator Certification and Qualification Approaches
Chapter Connection
Changes to Immigration Policy Could Impact Contractors
Agc in Action
Be Wreck-Less
Raze the Roof
2017 Construction Safety Excellence Award Winners
Huddleston Elementary School Renovation Project Grabs 2017 Alliant Build America Award
Inside Agc
Legislative and Regulatory News
Senior Counsel
Technology Toolbox
Westport Presbyterian Church Reconstruction Project Secures 2017 Alliant Build America Award
2017 Regional Resource Guide - A Special Advertising Section
Products & Services Marketplace
Index to Advertisers
Final Inspection
Constructor - July/August 2017 - intro
Constructor - July/August 2017 - cover1
Constructor - July/August 2017 - cover2
Constructor - July/August 2017 - 3
Constructor - July/August 2017 - 4
Constructor - July/August 2017 - 5
Constructor - July/August 2017 - 6
Constructor - July/August 2017 - 7
Constructor - July/August 2017 - 8
Constructor - July/August 2017 - 9
Constructor - July/August 2017 - 10
Constructor - July/August 2017 - Editor’s Note
Constructor - July/August 2017 - 12
Constructor - July/August 2017 - President’s Message
Constructor - July/August 2017 - 14
Constructor - July/August 2017 - Ceo’s Letter
Constructor - July/August 2017 - Automation on the Jobsite
Constructor - July/August 2017 - 17
Constructor - July/August 2017 - 18
Constructor - July/August 2017 - 19
Constructor - July/August 2017 - 20
Constructor - July/August 2017 - 21
Constructor - July/August 2017 - 22
Constructor - July/August 2017 - Simonson Says
Constructor - July/August 2017 - Students Pave the Way for a Bright Construction Future
Constructor - July/August 2017 - 25
Constructor - July/August 2017 - 26
Constructor - July/August 2017 - 27
Constructor - July/August 2017 - 28
Constructor - July/August 2017 - 29
Constructor - July/August 2017 - A Diversified Portfolio
Constructor - July/August 2017 - 31
Constructor - July/August 2017 - 32
Constructor - July/August 2017 - 33
Constructor - July/August 2017 - 34
Constructor - July/August 2017 - 35
Constructor - July/August 2017 - Deadline for OSHA Crane Operator Certification and Qualification Approaches
Constructor - July/August 2017 - 37
Constructor - July/August 2017 - 38
Constructor - July/August 2017 - Chapter Connection
Constructor - July/August 2017 - Changes to Immigration Policy Could Impact Contractors
Constructor - July/August 2017 - 41
Constructor - July/August 2017 - 42
Constructor - July/August 2017 - 43
Constructor - July/August 2017 - Agc in Action
Constructor - July/August 2017 - 45
Constructor - July/August 2017 - Be Wreck-Less
Constructor - July/August 2017 - 47
Constructor - July/August 2017 - Raze the Roof
Constructor - July/August 2017 - 49
Constructor - July/August 2017 - 50
Constructor - July/August 2017 - 51
Constructor - July/August 2017 - 2017 Construction Safety Excellence Award Winners
Constructor - July/August 2017 - 53
Constructor - July/August 2017 - 54
Constructor - July/August 2017 - Huddleston Elementary School Renovation Project Grabs 2017 Alliant Build America Award
Constructor - July/August 2017 - 56
Constructor - July/August 2017 - 57
Constructor - July/August 2017 - Inside Agc
Constructor - July/August 2017 - 59
Constructor - July/August 2017 - 60
Constructor - July/August 2017 - Legislative and Regulatory News
Constructor - July/August 2017 - Senior Counsel
Constructor - July/August 2017 - 63
Constructor - July/August 2017 - 64
Constructor - July/August 2017 - Technology Toolbox
Constructor - July/August 2017 - Westport Presbyterian Church Reconstruction Project Secures 2017 Alliant Build America Award
Constructor - July/August 2017 - 67
Constructor - July/August 2017 - 2017 Regional Resource Guide - A Special Advertising Section
Constructor - July/August 2017 - 69
Constructor - July/August 2017 - 70
Constructor - July/August 2017 - 71
Constructor - July/August 2017 - 72
Constructor - July/August 2017 - 73
Constructor - July/August 2017 - 74
Constructor - July/August 2017 - 75
Constructor - July/August 2017 - 76
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Constructor - July/August 2017 - 128
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Constructor - July/August 2017 - 130
Constructor - July/August 2017 - 131
Constructor - July/August 2017 - 132
Constructor - July/August 2017 - 133
Constructor - July/August 2017 - 134
Constructor - July/August 2017 - 135
Constructor - July/August 2017 - 136
Constructor - July/August 2017 - 137
Constructor - July/August 2017 - 138
Constructor - July/August 2017 - 139
Constructor - July/August 2017 - 140
Constructor - July/August 2017 - 141
Constructor - July/August 2017 - 142
Constructor - July/August 2017 - 143
Constructor - July/August 2017 - Products & Services Marketplace
Constructor - July/August 2017 - 145
Constructor - July/August 2017 - 146
Constructor - July/August 2017 - 147
Constructor - July/August 2017 - Index to Advertisers
Constructor - July/August 2017 - 149
Constructor - July/August 2017 - Final Inspection
Constructor - July/August 2017 - cover3
Constructor - July/August 2017 - cover4
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