O&MM Fabricator - November/December 2017 - 41

BIZTALK

Seven Costly

MANAGEMENT MISTAKES
And How You Can Avoid Them
WILLIAM J. LYNOTT

E

ven in the best of times, life in the metalworking business means dealing with
a full measure of challenging decisions,
any one of which can have a negative
impact on your operation. With today's
unpredictable business climate, even tiny
management errors hold the potential
for serious damage to your bottom line.
Here are seven costly management mistakes along with advice from the experts
on how to keep them from harming your
business this year and all the years to come:
Trying to Do it All Yourself
You've heard it many times:
If you want something done
right, do it yourself. That's a classic philosophy with an undeniable grain of poetic
truth. However, when it comes to running
a complex business like yours, too many

1

owners suffer from a costly overdose of
do-it-yourself-itis.
Failing to understand the importance
of delegating is one of the most common
mistakes that hinder growth in small businesses, according to the experts interviewed for this story.
"Just because you can complete a task,
doesn't mean you should," says management consultant Andrea Michalek.
"Anything that is not a core-competency
of your business should be outsourced.
Without hiring any additional employees,
you can now get the outside help you need
at prices you can afford."
If you find yourself neglecting some
basic responsibilities of your business
such as marketing and customer relations, it's probably time for you to put more
trust in other people, including your own

employees. Given the chance, many will
surprise you with positive results.
Failing to Understand the
True Meaning of Marketing
Many fabricators are so busy
dealing with day-to-day operations that they
never get around to putting together a solid,
business-building marketing program.
That's a serious mistake. Marketing is
a basic building block in the construction
of any manufacturing business. Yet, many
owners shy away from all but the most
obvious ways to promote their businesses.
While advertising is an essential part of
marketing, it is only that - a part. An effective marketing program requires much more
than advertising. Marketing embraces all
facets of your operation. To be an effective
marketer, you must nurture your business

2

November/December 2017 * O&MM Fabricator | 41



Table of Contents for the Digital Edition of O&MM Fabricator - November/December 2017

President’s Letter
Letter From the Executive Director
NOMMA Network
NOMMA Education Foundation
First Look: 2018 Metalfab / Fencetech Attendee Brochure
It's in the Air
A Fabricator’s Ergonomics
Seven Costly Management Mistakes
Supplier Members
New & Returning NOMMA Members & Iron Club Members
Gold Members
High-Tech Laser Machine Allows Business to Boost Productivity and Expand Product Offerings
Index of Advertisers
O&MM Fabricator - November/December 2017 - intro
O&MM Fabricator - November/December 2017 - cover1
O&MM Fabricator - November/December 2017 - cover2
O&MM Fabricator - November/December 2017 - 3
O&MM Fabricator - November/December 2017 - 4
O&MM Fabricator - November/December 2017 - 5
O&MM Fabricator - November/December 2017 - 6
O&MM Fabricator - November/December 2017 - 7
O&MM Fabricator - November/December 2017 - 8
O&MM Fabricator - November/December 2017 - 9
O&MM Fabricator - November/December 2017 - 10
O&MM Fabricator - November/December 2017 - President’s Letter
O&MM Fabricator - November/December 2017 - 12
O&MM Fabricator - November/December 2017 - Letter From the Executive Director
O&MM Fabricator - November/December 2017 - 14
O&MM Fabricator - November/December 2017 - NOMMA Network
O&MM Fabricator - November/December 2017 - NOMMA Education Foundation
O&MM Fabricator - November/December 2017 - 17
O&MM Fabricator - November/December 2017 - 18
O&MM Fabricator - November/December 2017 - First Look: 2018 Metalfab / Fencetech Attendee Brochure
O&MM Fabricator - November/December 2017 - 20
O&MM Fabricator - November/December 2017 - 21
O&MM Fabricator - November/December 2017 - 22
O&MM Fabricator - November/December 2017 - 23
O&MM Fabricator - November/December 2017 - 24
O&MM Fabricator - November/December 2017 - 25
O&MM Fabricator - November/December 2017 - 26
O&MM Fabricator - November/December 2017 - 27
O&MM Fabricator - November/December 2017 - 28
O&MM Fabricator - November/December 2017 - 29
O&MM Fabricator - November/December 2017 - It's in the Air
O&MM Fabricator - November/December 2017 - 31
O&MM Fabricator - November/December 2017 - 32
O&MM Fabricator - November/December 2017 - 33
O&MM Fabricator - November/December 2017 - 34
O&MM Fabricator - November/December 2017 - 35
O&MM Fabricator - November/December 2017 - A Fabricator’s Ergonomics
O&MM Fabricator - November/December 2017 - 37
O&MM Fabricator - November/December 2017 - 38
O&MM Fabricator - November/December 2017 - 39
O&MM Fabricator - November/December 2017 - 40
O&MM Fabricator - November/December 2017 - Seven Costly Management Mistakes
O&MM Fabricator - November/December 2017 - 42
O&MM Fabricator - November/December 2017 - 43
O&MM Fabricator - November/December 2017 - 44
O&MM Fabricator - November/December 2017 - Supplier Members
O&MM Fabricator - November/December 2017 - 46
O&MM Fabricator - November/December 2017 - New & Returning NOMMA Members & Iron Club Members
O&MM Fabricator - November/December 2017 - 48
O&MM Fabricator - November/December 2017 - Gold Members
O&MM Fabricator - November/December 2017 - 50
O&MM Fabricator - November/December 2017 - High-Tech Laser Machine Allows Business to Boost Productivity and Expand Product Offerings
O&MM Fabricator - November/December 2017 - 52
O&MM Fabricator - November/December 2017 - Index of Advertisers
O&MM Fabricator - November/December 2017 - 54
O&MM Fabricator - November/December 2017 - cover3
O&MM Fabricator - November/December 2017 - cover4
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