O&MM Fabricator - November/December 2017 - 42

image, sell yourself as well as your business,
and concentrate on making every customer
a satisfied customer. There is no other way.
Competitive prices alone won't do it; high quality products alone won't do it. Marketing is a
complex fabric woven of many threads. Every
owner should spend a reasonable part of his/
her time learning what goes into the makeup
of a complete marketing program.
Too many small business owners stammer when asked, "So what do YOU do?" says
Michalek. "Referrals and word-of-mouth
marketing are two cost-effective methods to

grow any business. If you cannot succinctly
express what you do and whom you serve,
you're shutting the door on your best source
of new customers."
Failing to Avoid the Pitfalls in
Hiring Friends or Family
Many small business owners owe their success, at least in part, to
an employee who is either a relative or a
friend. When such a relationship works, it
can work very well; when it doesn't work, it
can be disastrous.

3

High Performance
Coatings for Ironwork

Benefits of Using VINYLAST™ Paint
* No primer necessary
* Fast drying and non-drip
* Excellent adhesion to hot dipped galvanizing
* Superior rust protection
* Suitable for aluminum and structural steel
* Chip resistant satin finish
0001
Smithy Black

Glossy also
available

0002
Dark Brown

8022
Black Brown

0003
Graphite

6006
Grey Olive

7030
Stone Grey

Sparkle
Silver

9006
Aluminum

3009
Red Oxide

1013
Pearl White

9010
Pure White

1021
Traffic Yellow

6005
Moss Green

6010
Grass Green

3000
Fire Red

42 | November/December 2017 * O&MM Fabricator

886832_Architectural.indd 1

1.	 Trying to Do it All Yourself
2.	 Failing to Understand the True
Meaning of Marketing
3.	 Failing to Avoid the Pitfalls in Hiring
Friends or Family
4.	 Failing to Take Action on
Unsatisfactory Employees
5.	 Failing to Follow the Principles of
Profitable Cash Management
6.	 Failing to Ask for Outside Help
7.	 Failing to Develop Good Hiring Skills
"You should use extreme care in bringing a friend or relative into your business,"
says author and career consultant Katharine
Hansen. "If the relationship doesn't work out,
terminating it can be a serious problem."
Hansen tells of one business owner who
hired her own sister. "Now she'd like to sell
the business to go back to college teaching,
but finds herself responsible for her sister's
employment. This is but one example of the
kinds of unexpected traps that lie in wait for
business owners who hire friends or family."
Failing to Take Action on
Unsat-isfactory Employees
Discharging an unproductive or
disruptive employee is the sort of unpleasant task that most business owners dread.
However, failing to take action when necessary can be a costly mistake.
"Not firing a problem worker is one of the
worst operating mistakes you can make," says
James Walsh writing in Rightful Termination:
Defensive Strategies for Hiring and Firing in the
Lawsuit-Happy 90s (Merritt Publishing 1997). "It
keeps the problem worker around to create more
trouble, making a bad situation worse. That's not
fair to you or to your other employees."
"Failing to terminate a problem employee
can result in added stress on other employees
who may have to take on more work and dissension among those who can't understand
why the employee is being kept," says management consultant Linda Hanson, president
of LLH Enterprises. "All of this, in turn, can
negatively affect the treatment of customers."
In short, once you identify a disruptive or
unproductive employee, it's best to face up to
the unpleasant task of terminating the relationship. Postponing it can only lead to more
serious problems later on.

4

950 South 2nd Street * Plainfield, NJ 07063 * 800.784.7444
www.archirondesign.com/vinylast

Job 1561843 Vinylast Ad.indd 1

Seven Management
Mistakes to Avoid

26/09/17 1:33 am

9/20/17 10:24 AM


http://www.archirondesign.com http://www.archirondesign.com/vinylast

Table of Contents for the Digital Edition of O&MM Fabricator - November/December 2017

President’s Letter
Letter From the Executive Director
NOMMA Network
NOMMA Education Foundation
First Look: 2018 Metalfab / Fencetech Attendee Brochure
It's in the Air
A Fabricator’s Ergonomics
Seven Costly Management Mistakes
Supplier Members
New & Returning NOMMA Members & Iron Club Members
Gold Members
High-Tech Laser Machine Allows Business to Boost Productivity and Expand Product Offerings
Index of Advertisers
O&MM Fabricator - November/December 2017 - intro
O&MM Fabricator - November/December 2017 - cover1
O&MM Fabricator - November/December 2017 - cover2
O&MM Fabricator - November/December 2017 - 3
O&MM Fabricator - November/December 2017 - 4
O&MM Fabricator - November/December 2017 - 5
O&MM Fabricator - November/December 2017 - 6
O&MM Fabricator - November/December 2017 - 7
O&MM Fabricator - November/December 2017 - 8
O&MM Fabricator - November/December 2017 - 9
O&MM Fabricator - November/December 2017 - 10
O&MM Fabricator - November/December 2017 - President’s Letter
O&MM Fabricator - November/December 2017 - 12
O&MM Fabricator - November/December 2017 - Letter From the Executive Director
O&MM Fabricator - November/December 2017 - 14
O&MM Fabricator - November/December 2017 - NOMMA Network
O&MM Fabricator - November/December 2017 - NOMMA Education Foundation
O&MM Fabricator - November/December 2017 - 17
O&MM Fabricator - November/December 2017 - 18
O&MM Fabricator - November/December 2017 - First Look: 2018 Metalfab / Fencetech Attendee Brochure
O&MM Fabricator - November/December 2017 - 20
O&MM Fabricator - November/December 2017 - 21
O&MM Fabricator - November/December 2017 - 22
O&MM Fabricator - November/December 2017 - 23
O&MM Fabricator - November/December 2017 - 24
O&MM Fabricator - November/December 2017 - 25
O&MM Fabricator - November/December 2017 - 26
O&MM Fabricator - November/December 2017 - 27
O&MM Fabricator - November/December 2017 - 28
O&MM Fabricator - November/December 2017 - 29
O&MM Fabricator - November/December 2017 - It's in the Air
O&MM Fabricator - November/December 2017 - 31
O&MM Fabricator - November/December 2017 - 32
O&MM Fabricator - November/December 2017 - 33
O&MM Fabricator - November/December 2017 - 34
O&MM Fabricator - November/December 2017 - 35
O&MM Fabricator - November/December 2017 - A Fabricator’s Ergonomics
O&MM Fabricator - November/December 2017 - 37
O&MM Fabricator - November/December 2017 - 38
O&MM Fabricator - November/December 2017 - 39
O&MM Fabricator - November/December 2017 - 40
O&MM Fabricator - November/December 2017 - Seven Costly Management Mistakes
O&MM Fabricator - November/December 2017 - 42
O&MM Fabricator - November/December 2017 - 43
O&MM Fabricator - November/December 2017 - 44
O&MM Fabricator - November/December 2017 - Supplier Members
O&MM Fabricator - November/December 2017 - 46
O&MM Fabricator - November/December 2017 - New & Returning NOMMA Members & Iron Club Members
O&MM Fabricator - November/December 2017 - 48
O&MM Fabricator - November/December 2017 - Gold Members
O&MM Fabricator - November/December 2017 - 50
O&MM Fabricator - November/December 2017 - High-Tech Laser Machine Allows Business to Boost Productivity and Expand Product Offerings
O&MM Fabricator - November/December 2017 - 52
O&MM Fabricator - November/December 2017 - Index of Advertisers
O&MM Fabricator - November/December 2017 - 54
O&MM Fabricator - November/December 2017 - cover3
O&MM Fabricator - November/December 2017 - cover4
http://www.nxtbook.com/naylor/NOMS/NOMS0518
http://www.nxtbook.com/naylor/NOMS/NOMS0418
http://www.nxtbook.com/naylor/NOMS/NOMS0318
http://www.nxtbook.com/naylor/NOMS/NOMS0218
http://www.nxtbook.com/naylor/NOMS/NOMS0118
http://www.nxtbook.com/naylor/NOMS/NOMS0617
http://www.nxtbook.com/naylor/NOMS/NOMS0517
http://www.nxtbook.com/naylor/NOMS/NOMS0417
http://www.nxtbook.com/naylor/NOMS/NOMS0317
http://www.nxtbook.com/naylor/NOMS/NOMS0217
http://www.nxtbook.com/naylor/NOMS/NOMS0117
http://www.nxtbook.com/naylor/NOMS/NOMS0616
http://www.nxtbook.com/naylor/NOMS/NOMS0516
http://www.nxtbook.com/naylor/NOMS/NOMS0416
http://www.nxtbook.com/naylor/NOMS/NOMS0316
http://www.nxtbook.com/naylor/NOMS/NOMS0216
http://www.nxtbook.com/naylor/NOMS/NOMS0116
http://www.nxtbook.com/naylor/NOMS/NOMS0615
http://www.nxtbook.com/naylor/NOMS/NOMS0515
http://www.nxtbookMEDIA.com