❱❱ MARKETING CORNER BY CINDY MANNES I n today's era of digital marketing, the role a website plays in a company's success cannot be underestimated. This is especially true for the professional pest control industry, as indicated in 2017 research conducted by the Professional Pest Management Alliance that found internet searches are one of the top three sources used by Millennials, Generation X and Baby Boomers to find a pest control service. Despite this, I still find myself occasionally coming across a business' website that appears as 22 | PESTWORLD > JA NUARY | FEBRUARY 2018