PestWorld - January/February 2018 - 22

❱❱ MARKETING CORNER

BY CINDY MANNES

I

n today's era of digital marketing, the role a
website plays in a company's success cannot
be underestimated. This is especially true
for the professional pest control industry, as
indicated in 2017 research conducted by the
Professional Pest Management Alliance that
found internet searches are one of the top three
sources used by Millennials, Generation X and
Baby Boomers to find a pest control service.
Despite this, I still find myself occasionally coming across a business' website that appears as

22 |

PESTWORLD > JA NUARY | FEBRUARY 2018



Table of Contents for the Digital Edition of PestWorld - January/February 2018

President’s Message
FARM BILL 101
GEARING UP FOR LEGISLATIVE DAY
PREEMPTION 101
Standards: Safety First
Marketing Corner: Is Your Website Up to Speed?
Membership Programs: Health Insurance for NPMA Members
Ask the Expert
TWO PREREQUISITES TO MANAGING SMALL BUSINESS GROWTH
Index of Advertisers
Calendar of Events
PestWorld - January/February 2018 - Intro
PestWorld - January/February 2018 - cover1
PestWorld - January/February 2018 - cover2
PestWorld - January/February 2018 - 3
PestWorld - January/February 2018 - 4
PestWorld - January/February 2018 - 5
PestWorld - January/February 2018 - 6
PestWorld - January/February 2018 - 7
PestWorld - January/February 2018 - 8
PestWorld - January/February 2018 - President’s Message
PestWorld - January/February 2018 - FARM BILL 101
PestWorld - January/February 2018 - 11
PestWorld - January/February 2018 - 12
PestWorld - January/February 2018 - 13
PestWorld - January/February 2018 - GEARING UP FOR LEGISLATIVE DAY
PestWorld - January/February 2018 - 15
PestWorld - January/February 2018 - 16
PestWorld - January/February 2018 - 17
PestWorld - January/February 2018 - PREEMPTION 101
PestWorld - January/February 2018 - 19
PestWorld - January/February 2018 - 20
PestWorld - January/February 2018 - Standards: Safety First
PestWorld - January/February 2018 - Marketing Corner: Is Your Website Up to Speed?
PestWorld - January/February 2018 - 23
PestWorld - January/February 2018 - Membership Programs: Health Insurance for NPMA Members
PestWorld - January/February 2018 - 25
PestWorld - January/February 2018 - Ask the Expert
PestWorld - January/February 2018 - 27
PestWorld - January/February 2018 - TWO PREREQUISITES TO MANAGING SMALL BUSINESS GROWTH
PestWorld - January/February 2018 - 29
PestWorld - January/February 2018 - Calendar of Events
PestWorld - January/February 2018 - cover3
PestWorld - January/February 2018 - cover4
PestWorld - January/February 2018 - divider1
PestWorld - January/February 2018 - divider2
PestWorld - January/February 2018 - outsert1
PestWorld - January/February 2018 - outsert2
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