PestWorld - May/June 2017 - 10

ADDING
TECHNOLOGY TO YOUR
BUSINESS

I

BY MARY LOU JAY

IF YOU WANT TO UNDERSTAND HOW USING technology can enhance your pest management
company's operations, you can learn a lot from
the experiences of two members of NPMA's
Technology Committee.
Adam Witt, president of Pittsburgh-based
Witt Pest Management, says his company uses
specialized software to improve customer
experience. For example, Witt sends out an
appointment confirmation with a photo of the
technician who will be performing the service,
and notifies the customer via text message
once the service is completed.
Technology has also helped Witt become
more efficient. It optimizes truck routes using
its general software package's routing capabilities and employs GPS to monitor drivers'
locations and driving practices-checking speed to ensure that they are operating
vehicles safely. For sales lead management,

10 |

PESTWORLD > M AY | JU NE 2017

it captures signatures and send out proposals
electronically.
"These things don't sound groundbreaking,
but I think a lot of pest companies aren't there
yet," Witt said.
Cleveland Dixon, CEO of Holiday Termite
& Pest Control in Northern Virginia, has integrated technology into every aspect of his
business, outsourcing all his office operations. When customers call his office number, they are routed via a cloud-based, virtual
PBX system to a call center. The call center
employees take appointments and enter them
into a cloud-based software system. Dixon's
technicians use iPads to get each day's work
schedule from that software and then enter the
pertinent information into the system when
each job is complete.
Dixon's virtual assistant then processes
the work and forwards it to a company that

prints and sends out customer invoices.
Customers mail their payments to a UPS
store, where managers deposit their checks
and send copies back to the virtual assistant.
That assistant enters the payments into the
software system.
Dixon says that this virtual system will give
him an advantage as he grows his business.
As a small business, he could only afford to
hire one person in his office, but would lack
coverage when that person was on another
line, at lunch or on vacation. With his virtual
office, customers can call anytime-even at
3 a.m.-to make an appointment.
GETTING STARTED
Technology has made Witt and Dixon's companies more efficient and more effective. If
you'd like to gain those benefits for your
business, Witt advises starting with good



Table of Contents for the Digital Edition of PestWorld - May/June 2017

President’s Message
Adding Technology to Your Business
The Magic of Business Automation
Is Your Data at Risk?
Heard From the Hill: NPMA Federal Update
Standards: The Potential in Credentials
Marketing Corner: Marketing 101: Bringing It Back to Basics
Ask the Expert
Calendar of Events
Index of Advertisers
PestWorld - May/June 2017 - intro
PestWorld - May/June 2017 - cover1
PestWorld - May/June 2017 - cover2
PestWorld - May/June 2017 - 3
PestWorld - May/June 2017 - 4
PestWorld - May/June 2017 - 5
PestWorld - May/June 2017 - 6
PestWorld - May/June 2017 - 7
PestWorld - May/June 2017 - President’s Message
PestWorld - May/June 2017 - 9
PestWorld - May/June 2017 - Adding Technology to Your Business
PestWorld - May/June 2017 - 11
PestWorld - May/June 2017 - The Magic of Business Automation
PestWorld - May/June 2017 - 13
PestWorld - May/June 2017 - 14
PestWorld - May/June 2017 - 15
PestWorld - May/June 2017 - Is Your Data at Risk?
PestWorld - May/June 2017 - 17
PestWorld - May/June 2017 - 18
PestWorld - May/June 2017 - Heard From the Hill: NPMA Federal Update
PestWorld - May/June 2017 - Standards: The Potential in Credentials
PestWorld - May/June 2017 - 21
PestWorld - May/June 2017 - 22
PestWorld - May/June 2017 - Marketing Corner: Marketing 101: Bringing It Back to Basics
PestWorld - May/June 2017 - 24
PestWorld - May/June 2017 - Ask the Expert
PestWorld - May/June 2017 - Index of Advertisers
PestWorld - May/June 2017 - cover3
PestWorld - May/June 2017 - cover4
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