PestWorld - July/August 2017 - 26

❱❱ MARKETING CORNER

''

For the average smaller
businesses of the world, like many
of our locally owned professional
pest control companies, strategic
marketing tactics are still essential
to stand out from the competition
despite having resources
appropriate to a small business."

s pest control marketers and owners, we're often taught to
"think big" and present unique campaign concepts that will
not only capture the attention of our target audience but will
also spread across a much larger segment of people, or as we love to
call it in the industry, "go viral." We read about massive global brands
winning accolades for their work and aspire to model after them, only
to learn that they invested millions of dollars to earn such achievements,
and we know our budgets are incomparable. For the average smaller
businesses of the world, like many of our locally owned professional
pest control companies, strategic marketing tactics are still essential to
stand out from the competition despite having resources appropriate
to a small business. There are many ways to help a business grow and
meet its bottom line with quicker and simpler marketing efforts. Below
are a few of my favorite ones.

COMMIT TO
SOCIAL MEDIA
The importance of your business having a social media presence is
no longer a novel subject and those who haven't adjusted to this are
26 |

PESTWORLD > JULY | AUGUST 2017



Table of Contents for the Digital Edition of PestWorld - July/August 2017

Cultivating Confidence
Boost Your Bottom Line
Staffing Challenges as a Pest Management Business Grows
Brown Marmorated Stink Bugs
How to Fire an Employee Legally and Fairly
President’s Message
Standards: Calibrating Your Business Operations
PestWorld - July/August 2017 - Intro
PestWorld - July/August 2017 - 1
PestWorld - July/August 2017 - 2
PestWorld - July/August 2017 - 3
PestWorld - July/August 2017 - 4
PestWorld - July/August 2017 - 5
PestWorld - July/August 2017 - 6
PestWorld - July/August 2017 - 7
PestWorld - July/August 2017 - President’s Message
PestWorld - July/August 2017 - 9
PestWorld - July/August 2017 - Cultivating Confidence
PestWorld - July/August 2017 - 11
PestWorld - July/August 2017 - 12
PestWorld - July/August 2017 - 13
PestWorld - July/August 2017 - Boost Your Bottom Line
PestWorld - July/August 2017 - 15
PestWorld - July/August 2017 - Staffing Challenges as a Pest Management Business Grows
PestWorld - July/August 2017 - 17
PestWorld - July/August 2017 - 18
PestWorld - July/August 2017 - 19
PestWorld - July/August 2017 - Brown Marmorated Stink Bugs
PestWorld - July/August 2017 - 21
PestWorld - July/August 2017 - 22
PestWorld - July/August 2017 - 23
PestWorld - July/August 2017 - Standards: Calibrating Your Business Operations
PestWorld - July/August 2017 - 25
PestWorld - July/August 2017 - 26
PestWorld - July/August 2017 - 27
PestWorld - July/August 2017 - How to Fire an Employee Legally and Fairly
PestWorld - July/August 2017 - 29
PestWorld - July/August 2017 - 30
PestWorld - July/August 2017 - 31
PestWorld - July/August 2017 - 32
PestWorld - July/August 2017 - 33
PestWorld - July/August 2017 - 34
PestWorld - July/August 2017 - 35
PestWorld - July/August 2017 - 36
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