PestWorld - July/August 2018 - 11

KEY TAKEAWAYS
■ One of the first steps to develop a strategic plan is to understand your own company. Know your
mission and values and know where you want to be five years from now in terms of size, financial
strength, geographic area and staff.
■ Prior to setting goals, perform a SWOT (strength, weakness, opportunity and threat) analysis of
the current business.
■ After creating the long-range goals for five or 10 years down the road, reverse engineer the plan to create
incremental goals for upcoming years.
■ Whether the strategic plan review is quarterly, monthly or more frequently, be prepared to make necessary
adjustments, or change tactics to reflect changes in the marketplace.
■ Once the plan is complete, share it with employees-let everyone know the goals and how they can
contribute and explain how and why decisions were made so they understand the reasons.
■ Taking advantage of existing resources to enhance the strategic business plan is worth the time and effort.

PLANNING
FOR GROWTH
A long-term plan with
interim goals keeps the
business moving forward

I

BY SHERYL S JACKSON
"IF YOU FAIL TO PLAN, YOU ARE planning to fail." This sage advice from Benjamin

I believe most medium
to large pest management
companies do have a strategic
plan and a set time to review it
each year, but smaller companies
with one to five employees may
not have a plan and instead fly by
the seat of their pants."
-KEVIN LEMASTERS, PRESIDENT, ENVIROPEST

Franklin is true for all sizes of business in all industries, but too often, the business planning that occurs does not always position the business for growth in
the most effective manner.
"I believe most medium to large pest management companies do have a
strategic plan and a set time to review it each year, but smaller companies with
one to five employees may not have a plan and instead fly by the seat of their
pants," says Kevin Lemasters, president of EnviroPest in Colorado. "This is not
specific to our industry-it is true in all industries with smaller companies."
One of the first steps to develop a strategic plan is to understand your own
company, says Lemasters. "Know your mission and values and know where you
want to be five years from now in terms of size, financial strength, geographic
area and staff," he suggests. Although some companies look at 10-year plans, he
believes that for most companies, a five-year plan is easier to manage and works
PESTWORLD > JULY | AUGUST 2018

| 11



Table of Contents for the Digital Edition of PestWorld - July/August 2018

President’s Message
PLANNING FOR GROWTH
MARKETING FOR GROWTH
TECHNOLOGY TO GROW YOUR BUSINESS
Marketing Corner: 5 Ways to Keep Your Company Newsworthy
Membership Programs: NPMA Health Insurance
Ask the Expert
Standards: QualityPro Accreditation
Calendar of Events
Index of Advertisers
PestWorld - July/August 2018 - Intro
PestWorld - July/August 2018 - cover1
PestWorld - July/August 2018 - cover2
PestWorld - July/August 2018 - 3
PestWorld - July/August 2018 - 4
PestWorld - July/August 2018 - 5
PestWorld - July/August 2018 - 6
PestWorld - July/August 2018 - 7
PestWorld - July/August 2018 - 8
PestWorld - July/August 2018 - President’s Message
PestWorld - July/August 2018 - PLANNING FOR GROWTH
PestWorld - July/August 2018 - 11
PestWorld - July/August 2018 - 12
PestWorld - July/August 2018 - 13
PestWorld - July/August 2018 - MARKETING FOR GROWTH
PestWorld - July/August 2018 - 15
PestWorld - July/August 2018 - 16
PestWorld - July/August 2018 - 17
PestWorld - July/August 2018 - TECHNOLOGY TO GROW YOUR BUSINESS
PestWorld - July/August 2018 - 19
PestWorld - July/August 2018 - 20
PestWorld - July/August 2018 - Marketing Corner: 5 Ways to Keep Your Company Newsworthy
PestWorld - July/August 2018 - Membership Programs: NPMA Health Insurance
PestWorld - July/August 2018 - 23
PestWorld - July/August 2018 - 24
PestWorld - July/August 2018 - Ask the Expert
PestWorld - July/August 2018 - Standards: QualityPro Accreditation
PestWorld - July/August 2018 - 27
PestWorld - July/August 2018 - 28
PestWorld - July/August 2018 - 29
PestWorld - July/August 2018 - Index of Advertisers
PestWorld - July/August 2018 - cover3
PestWorld - July/August 2018 - cover4
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