PestWorld - July/August 2018 - 18

EVERYTHING POSSIBLE/SHUTTERSTOCK.COM

TECHNOLOGY TO GROW YOUR
Amplify your business with these top tech tools

T
BY AMY BELL

THERE'S NO QUESTION THAT TECHNOLOGY IS A must-have for every modern-day

business-and pest management companies are certainly not immune. Not only can
technology help you streamline processes and
increase employee productivity, but customers
have come to expect high-tech offerings from
service companies.
In fact, 58 percent of consumers and
77 percent of business buyers say technology
has significantly changed their expectations
of how companies should interact with them,

18 |

PESTWORLD > JULY | AUGUST 2018

according to a Salesforce Research report.
To top it off, half of surveyed consumers say
they are likely to change brands if a company doesn't anticipate their needs. Thanks
to today's technology, with information and
company reviews right at our fingertips, it's
easier than ever for customers to make the
switch. According to the report, 70 percent of
consumers agree that technology has made it
easy to take their business elsewhere.
"I don't think technology should be seen as
a monolithic thing," points out Dauphin Ewart,

president of The Bug Master, a pest control company based in Austin, Texas. "There are different
types of technology-some have to do with
how businesses are operated, and some have
to do with how customers behave. I feel like it's
important to understand the differences there."
When discussing how important it is for
businesses to keep pace with technology,
Ewart points to the phone book transition.
"During the 80s, everyone owned a phone
book, and that was a resource that society at
large used to find and engage companies," he



Table of Contents for the Digital Edition of PestWorld - July/August 2018

President’s Message
PLANNING FOR GROWTH
MARKETING FOR GROWTH
TECHNOLOGY TO GROW YOUR BUSINESS
Marketing Corner: 5 Ways to Keep Your Company Newsworthy
Membership Programs: NPMA Health Insurance
Ask the Expert
Standards: QualityPro Accreditation
Calendar of Events
Index of Advertisers
PestWorld - July/August 2018 - Intro
PestWorld - July/August 2018 - cover1
PestWorld - July/August 2018 - cover2
PestWorld - July/August 2018 - 3
PestWorld - July/August 2018 - 4
PestWorld - July/August 2018 - 5
PestWorld - July/August 2018 - 6
PestWorld - July/August 2018 - 7
PestWorld - July/August 2018 - 8
PestWorld - July/August 2018 - President’s Message
PestWorld - July/August 2018 - PLANNING FOR GROWTH
PestWorld - July/August 2018 - 11
PestWorld - July/August 2018 - 12
PestWorld - July/August 2018 - 13
PestWorld - July/August 2018 - MARKETING FOR GROWTH
PestWorld - July/August 2018 - 15
PestWorld - July/August 2018 - 16
PestWorld - July/August 2018 - 17
PestWorld - July/August 2018 - TECHNOLOGY TO GROW YOUR BUSINESS
PestWorld - July/August 2018 - 19
PestWorld - July/August 2018 - 20
PestWorld - July/August 2018 - Marketing Corner: 5 Ways to Keep Your Company Newsworthy
PestWorld - July/August 2018 - Membership Programs: NPMA Health Insurance
PestWorld - July/August 2018 - 23
PestWorld - July/August 2018 - 24
PestWorld - July/August 2018 - Ask the Expert
PestWorld - July/August 2018 - Standards: QualityPro Accreditation
PestWorld - July/August 2018 - 27
PestWorld - July/August 2018 - 28
PestWorld - July/August 2018 - 29
PestWorld - July/August 2018 - Index of Advertisers
PestWorld - July/August 2018 - cover3
PestWorld - July/August 2018 - cover4
https://www.nxtbook.com/naylor/NPMAS/NPMAS0418
https://www.nxtbook.com/naylor/NPMAS/NPMAS0318
https://www.nxtbook.com/naylor/NPMAS/NPMAS0218
https://www.nxtbook.com/naylor/NPMAS/NPMAS0118
https://www.nxtbook.com/naylor/NPMAS/NPMAS0617
https://www.nxtbook.com/naylor/NPMAS/NPMAG0017
https://www.nxtbook.com/naylor/NPMAS/NPMAS0517
https://www.nxtbook.com/naylor/NPMAS/NPMAS0417
https://www.nxtbook.com/naylor/NPMAS/NPMAS0317
https://www.nxtbook.com/naylor/NPMAS/NPMAS0217
https://www.nxtbook.com/naylor/NPMAS/NPMAS0117
https://www.nxtbook.com/naylor/NPMAS/NPMAS0616
https://www.nxtbook.com/naylor/NPMAS/NPMAG0016
https://www.nxtbook.com/naylor/NPMAS/NPMAS0516
https://www.nxtbook.com/naylor/NPMAS/NPMAS0416
https://www.nxtbookmedia.com